Sports and Entertainment Marketing © Thomson/South-Western ChapterChapter Scoring A Career 15.1 Choosing and Preparing for a Career 15.2 Student Professional Organizations 15.3 Continued Professional Development 15

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 2 Winning Strategies Internships offer an inside track to entry- level positions. Competition for jobs in sports broadcasting is fierce. Many TV sports anchors work several years in small markets for small paychecks. From Intern to Sports Anchor

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 3 Lesson 15.1 Choosing and Preparing for a Career Goals Describe the wide range of careers available in sports and entertainment marketing. Explain the skills needed and ways to prepare for a career in sports and entertainment marketing.

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 4 Terms Occupational Outlook Handbook public relations specialist marketing manager jargon

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 5 A WIDE WORLD OF CAREERS Two Roads to Success There are two general categories of sports marketing opportunities. management activities technical services

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 6 Marketing Jobs Occupational Outlook Handbook a Bureau of Labor Statistics publication that provides an excellent overview of marketing- related jobs Through 2010, among the fastest growing opportunities in the nation are: marketers advertisers public-relations specialists

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 7 an individual hired to build and maintain positive relationships between his or her employer and the public marketing manager the person who drives the creative development of the company’s messages about its products to its target customers public relations specialist

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 8 plan and coordinate game day activities to attract fans and commit sponsors to finance events agents represent athletes and celebrities to negotiate contracts and endorsements directors of corporate sales work to establish partnerships with businesses for sponsorship of sports and entertainment events promotions managers

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 9 responsible for filling stadium and arena seats market researchers conduct surveys to gather research on sports trends team statistics sports associations sports retailers manufacturers ticket operations directors

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 10 Compensation for Sports and Entertainment Marketing Positions entry-level marketer $30,000 per year experienced marketer $75,000 annually marketers with prominent roles $150,000 or more per year

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 11 List five careers related to sports and entertainment marketing.

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 12 GETTING THERE FROM HERE Narrow Your Choices decide specifically what you want to do research the required skills for the position learn what jobs exist in your area of interest research companies that employ individuals in your area of interest

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 13 Skill Requirements skills required of marketing employees include math communications interpersonal skills

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 14 print radio television the Internet jargon language that relates to a specific area makes communication more concise marketing media opportunities include:

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 15 Old-Fashioned Hard Work Drive, persistence, and hard work are fundamental to a successful career. Tenacity can yield results. A willingness to start with basic tasks and work up to more complex tasks is important. Unpaid internships can lead to full-time employment.

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 16 What are the top skills needed in marketing careers?

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 17 Lesson 15.2 Student Professional Organizations Goals List and describe three national student professional organizations. Explain the benefits of involvement in student professional organizations.

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 18 Terms professional organizations networking student professional organizations leadership

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 19 THE VALUE OF NETWORKING professional organizations associations for professionals of the same or similar industries formed for continuing education and networking networking involves associating with other professionals for the benefit of sharing best practices

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 20 Get Involved Early Involvement in professional organizations can facilitate obtaining a position through networking. student professional organizations offer great professional development conferences and healthy competition

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 21 DECA DECA is an international association of students, teachers, and administrators whose objective is to strengthen marketing and management skills. DECA is committed to: supporting marketing education increasing and maintaining business and education partnerships

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 22 training conferences publications competitive events Many of today’s business leaders were involved with DECA as students. DECA involvement provides networking opportunities. To enhance students’ learning experience, DECA sponsors:

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 23 FBLA FBLA is a nonprofit educational association of students preparing for careers in business and business-related fields. The mission of FBLA to bring business and education together in a positive working relationship through innovative leadership and career development programs

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 24 BPA BPA is a student organization that educates students about working effectively in an office setting and in other business situations. BPA offers a wide range of professional development opportunities.

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 25 Corporate Support DECA, FBLA, and BPA enjoy the support and/or endorsement of major corporations. Corporations know the skills that are needed by future employees. can help plan the training of future employees

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 26 List three student professional organizations that foster leadership development and networking opportunities.

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 27 GETTING THE MOST FROM MEMBERSHIP The benefits of joining a student organization increase with active involvement.

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 28 Leadership leadership the ability to influence or encourage others to accomplish organizational goals

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 29 Professional Memberships After Landing the Career Business leaders take active roles in their communities, religious institutions and professional organizations. provides a broader picture of the world facilitates networking

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 30 Why is it important for business leaders to become actively involved in community and professional organizations after they have landed a great career?

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 31 Lesson 15.3 Continued Professional Development Goals Explain the need for continuous professional development. Give examples of professional development opportunities.

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 32 Terms professional development mentor

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 33 CONTINUING EDUCATION CONFERENCES professional development includes all meetings, courses, networking opportunities, and seminars that improve an individual’s knowledge and performance in his or her career area

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 34 Costs Professional development conferences can be very expensive. Employers may pay for attendance at conferences.

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 35 Topics Topics at professional conferences may include industry trends new products and services new rules and regulations

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 36 Getting Away National conferences are frequently held in cities noted for tourism. A change in scenery helps participants focus on new ideas with a fresh perspective.

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 37 Why is continuing education important for all career fields?

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 38 BOOT CAMPS AND ACADEMIES The AMA Marketing Boot Camp Major topics covered include What Marketing Is Not and What It Is How Marketing Works A Demonstration of the Marketing Process Case Study

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 39 Differentiating Yourself from Competitors Organizing, Implementing, and Evaluating Marketing Plans Analyzing Marketing Opportunities and Selecting Markets to Serve

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 40 NCAA Men’s Coaches Academy The Men’s Coaches Academy consists of three programs Advanced Coaching Program Expert Coaching Program Executive Coaching Program

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 41 The Best Never Stop Growing Professionally mentor an experienced professional who willingly acts as a role model provides guidance encouragement training

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 42 One-day seminars focus on today’s news and tomorrow’s trends Many professional organizations and universities offer professional development courses. Hot Topic Series

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 43 What are the functions of a mentor?

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 44 PERFORMANCE INDICATORS EVALUATED Define brand management and why it is important for major companies. Explain the rationale for conducting research.

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 45 Explain how the results of the research project will influence brand management decisions. Communicate a clear plan of action for implementing research findings. Define the procedure for learning about the entire market and competitors.

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 46 THINK CRITICALLY 1.Why do popular companies conduct research on their competitors? 2.What groups should be surveyed to ensure you meet the goals of this brand recognition project?

Sports and Entertainment Marketing © Thomson/South-Western Chapter 15 Slide 47 4.Why is it important to interview a wide range of sports leaders to determine the favored brands in the marketplace? 3.What types of research can be used to gather the necessary information for this project?