RV World Conference “Tampa 2013”

AGENDA 1.History 2.Facts & Figures 3.Trends 4.Challenges 5.Opportunities 6.“Minute of Inspiration”

HISTORY “It all started in the fifties” CAR + HOLIDAYS = CARAVAN UK and West Germany and The Netherlands as leaders (Northen countries) South Europe (Mainly France followed in the sixties)

HISTORY 2 very different trends: North versus South North Middle class looking for the sun South Working class (blue collars)

HISTORY Motorcaravans / Motorhomes Started to develop end of the fifties First models, many times, were commercial van conversions By the end sixties, a new industry was born

The European RV Industry is before all: A story of Men, entrepreneurs, Visionairs HISTORY

CIVD 50th anniversary

FACTS & FIGURES

Caravan sales Europe

FACTS & FIGURES Motorcaravan sales Europe

FACTS & FIGURES Total RV sales Europe

FACTS & FIGURES Caravan Sales vs Production Europe

FACTS & FIGURES Motorcaravan sales vs Production Europe

FACTS & FIGURES Total RV sales vs Production Europe

FACTS & FIGURES

Estimated number of campsites in Europe Total Europe

FACTS & FIGURES The RV Industry in Europe Total turnover 2011: € 9.3 billion New vehicles: € 4.1 billion Second hand : € 3.8 billion Service/maint.: € 0.9 billion Equipment: € 0.5 billion

Trends

(- 8%) Trends

Increasing interest for Van conversions Limited size Free access Often used as the second car Sufficient space for 2 persons

Challenges

General Economical Environment Financial Crisis Low Consumer confidence Stricter financing conditions High unemployment

Challenges New European Driving Licence Harmonized rules for Europe Weight limitation to 3.5 kg tons “Grand Father rights” for France, Sweden, UK and Germany

Challenges Smaller cars / alternative energy Smaller cars with smaller engines Hybrid / Electrical cars

Challenges Aging customer base Natural aging of the European population Difficulties to attrack the younger generation

Challenges Competition Low cost travel Static / residential camping

Opportunities

Demographics

Opportunities “ The next generation is looking for smaller / lighter / different products ”

Opportunities Low cost products Need to lower the access to the next generation(s) Generation “IKEA” Bridge from the second- hand market to the “new RV” market

Opportunities Back to basics Back to Nature Freedom / Independance Family values

Opportunities Back to basics Back to Nature Freedom / Independance Family values

1 minute for Inspiration

Thank you