NEW FUTURE FUND Igniting the drive to 50/50 gender parity in retail and consumer goods

OUR MISSION To advance women, grow business and transform our industry’s workplace through the power of our community. OUR VISION A workplace with no limits

PROPRIETARY RESEARCH AND PROGRAMS TO ADVANCE WOMEN

TO GROW BUSINESS WE FOCUS ON INCLUSION

20 POWERFUL COMMUNITIES THAT DEVELOP LEADERS NEW REGIONAL GROUPS

A BOLDER NEW IS COMING …to increase our influence and impact

A $5 million capital campaign to transform NEW and drive gender parity in our industry The NEW Future Fund builds on our NEW 2020 research and strategic plan to remove barriers to women’s leadership and drive change in our industry TRANSFORMATION REQUIRES FUNDING AND LEADERSHIP

Brian Cornell Chairman and CEO, Target Corporation NEW FUTURE FUND CO-CHAIRS Indra Nooyi Chairman and CEO, PepsiCo Inc.

WHY NOW Women make almost two-thirds of shopping trips Women are more than half the retail workforce But they are less than 1/4 of senior leaders We lag behind other industries in gender parity The needle on gender parity has barely budged We are losing talented women leaders We must remove the barriers that hold women back More insights and resources are needed The demand and expectation for gender parity has grown Catalyst, He For She, entertainment and industry leaders

WHY NEW EXPERIENCE: 15 years delivering industry-specific insights and best practices for women’s leadership in retail/consumer goods. PROPRIETARY RESEARCH: Gender-specific research for our industry to eliminate barriers to women’s leadership. NEW Career Accelerator Model™ created with CCL provides road map for women. BEST PRACTICES AND BENCHMARKS: To help you retain and advance women leaders, reduce turnover costs, drive engagement of all and grow your business. COMMUNITY: A powerful and growing community of 10,000 passionate members uniquely positions NEW to drive change and support the growing virtual workforce with our 20 regional groups.

TECHNOLOGY to fuel our transformation and yours DELIVERABLES CRM-driven intelligence and analytics Community engagement platforms Association Management System Communications, websites and apps RESULTS Drives membership and engagement Empowers partners, members and regions Facilitates connections, mentoring and peer support Delivers learning anywhere, anytime Expands our reach and supports more members Grows our communities

INSIGHTS into women’s leadership DELIVERABLES Industry benchmarking and best practices on hiring, promotion, retention and organizational practices Insights into employee experiences, barriers and supports Organizational and member analytics on women, including member movement and trends and representation by level, functions and promotions RESULTS Actionable HR gender specific insights for member companies Industry benchmarks by which to compare Technology to enable insights delivery Best practices & case studies on workplace culture and flexibility to keep working moms in the pipeline

LEARNING to develop a new generation of women leaders DELIVERABLES Enhanced online, on-demand learning so onsite and virtual teams can learn where they are and when they need it Online learning based on NEW Career Accelerator Model TM competencies and derailers Related action plans and tip sheets RESULTS Comprehensive framework to drive behavior change Quality skill-building available 24/7 Comprehensive learning programs Double the number of e-learning programs in a searchable, snackable format in the next 3 years More ways to develop talent and drive retention

COMMUNITY that delivers connections and support DELIVERABLES Leverage technology to expand our membership, reach and impact Expand community groups online and in person across the industry Create incubator to identify and test next stage leadership skills Expand learning and leadership ecosystem by engaging local business groups and women and minority-owned business RESULTS Provides critical connections to empower women More members provide more role models, mentors and change agents to develop others Fosters peer-to-peer learning and support Ends isolation, improves morale and retention NEW can serve as your virtual business resource group

WHY YOU You have a strong voice in your company and in our industry Your company values and needs women’s leadership Our industry needs to achieve gender parity to become a leading destination for talent You can make a difference

WHAT WE NEED FROM YOU Support the NEW Future Fund Contact Joan Toth, NEW President & CEO Drive gender parity in your organization at all levels Access resources at newonline.org/ournewfuturenewonline.org/ournewfuture Advocate for women’s leadership Be a champion inside and outside your organization; speak at NEW and trade and industry events

newonline.org/ournewfuture Thank you!

newonline.org/ournewfuture

Appendix

The burning platform: Women and business No material change in the numbers It will take till 2085 to achieve gender parity Businesses can’t wait to achieve better returns on investment Research shows that women’s leadership is critical to value creation At current rate of change…. The economic case for gender parity Women on boards drive financial return Source: McKinsey Return Difference Source: Catalyst

NEW 2020 research led to a plan to drive change The needle on gender parity has not moved More insights and targeted actions are needed Companies and women need to remove the barriers that hold women back NEW understands the needs of its partners and members, through its 2020 research and industry engagement Funding is required to accomplish this goal Capital fundraising campaign - $5 million Why now: It’s time to ignite the movement; After years of no progress, still no progress Why you: You have a strong voice to drive change in our industry Future Fund Co-Chairs: Target and PepsiCo TECHNOLOGY: Systems and software to solidify NEW’s infrastructure, facilitate Insights, membership, community and engagement INSIGHTS: Proprietary research, industry benchmarking, best practices and organizational and member analytics LEARNING: Leadership development programs and self service learning suite, based on our Career Advancement Model, which identifies specific competencies and derailers for women in our industry COMMUNITY: Drive engagement and retention by leveraging technology to amplify our reach, unleash the power of our members and serve the growing virtual workplace Partner with NEW What is the Future Fund Future Fund Deliverables

A closer look at Future Fund deliverables Expand community groups – online and in-person – delivering critical affiliation and strong connections across the industry Create incubator to identify and test next stage leadership skills, improving retention, accelerating women’s advancement and engaging men Expand learning and leadership ecosystem by engaging local business resource groups and targeting women and minority small business What this delivers: amplifies our reach and supports more members to providing more role models, mentors, coaches and change agents Expand community groups – online and in-person – delivering critical affiliation and strong connections across the industry Create incubator to identify and test next stage leadership skills, improving retention, accelerating women’s advancement and engaging men Expand learning and leadership ecosystem by engaging local business resource groups and targeting women and minority small business What this delivers: amplifies our reach and supports more members to providing more role models, mentors, coaches and change agents COMMUNITY Enhanced on-demand, online and on-the-go learning for on-site and virtual teams so they can learn where they are and when they need it Virtual learning on Career Accelerator competencies and derailers – action plans and tip sheets to drive behavior change What this delivers: quality skill building 24/7 learning programs in bite size pieces as well as comprehensive programs based on our industry specific career leadership model for women, CAM™ Virtual learning programs will double over the next 3 years to meet the expectations of the new workforce. Enhanced on-demand, online and on-the-go learning for on-site and virtual teams so they can learn where they are and when they need it Virtual learning on Career Accelerator competencies and derailers – action plans and tip sheets to drive behavior change What this delivers: quality skill building 24/7 learning programs in bite size pieces as well as comprehensive programs based on our industry specific career leadership model for women, CAM™ Virtual learning programs will double over the next 3 years to meet the expectations of the new workforce. LEARNING Upgraded, enhanced Association Management System Expanded Content Management System to enable online learning, community resources Community Platform Business Intelligence/Analytics tools Customer Relationship Management Upgraded, flexible Website What this delivers: underpinning for all insights, learning, and community deliverables New technology will allow us to serve more members and fuel the movement for workplace transformation Upgraded, enhanced Association Management System Expanded Content Management System to enable online learning, community resources Community Platform Business Intelligence/Analytics tools Customer Relationship Management Upgraded, flexible Website What this delivers: underpinning for all insights, learning, and community deliverables New technology will allow us to serve more members and fuel the movement for workplace transformation TECHNOLOGYINSIGHTS Industry Benchmarking & Best Practices on hiring, promotion, retention, organizational practices, employee experiences and barriers & supports Organizational & Member Analytics on Women - Member movement & trends, representation by level, function and promotions Technology enables the insights delivery What this delivers: Gender specific HR insights for member companies and benchmarks against the industry Case studies to build your pipeline, deliver 50/50 gender parity, increase engagement of all, and reduce turnover costs. Industry Benchmarking & Best Practices on hiring, promotion, retention, organizational practices, employee experiences and barriers & supports Organizational & Member Analytics on Women - Member movement & trends, representation by level, function and promotions Technology enables the insights delivery What this delivers: Gender specific HR insights for member companies and benchmarks against the industry Case studies to build your pipeline, deliver 50/50 gender parity, increase engagement of all, and reduce turnover costs.

newonline.org/ournewfuture