© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 1 Cisco Partner Development Funds (PDF) for Small Business and Commercial FY 2011 August 2010

© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 2 Partner Development Funds Overview PDF is a channel partner program designed to increase partner profitability and help partners build their Cisco Small Business and Commercial practice Program Benefits - PDF provides quarterly payments to qualifying partners based on purchases of Cisco Small Business and Commercial products - Tracks are specifically designed to reward partners based on their level of Cisco training and investment Program Enrollment - Eligible partners must enroll on the Partner Program Enrollment (PPE) tool by Aug. 28, 2010 to begin accruing payments for sales made from the start of the Cisco 2011 fiscal year - Partners may also enroll at anytime during the year and will have their eligible sales counted from the beginning of the enrollment month

© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 3 Back-end Payment: 5% Products: Cisco Small Business (no UC), SPA Phones, traditional Cisco For Non Specialized or Certified Registered Partners Back-end Payment: 3-5% Products: Cisco Small Business, SPA Phones, traditional Cisco For DMR, Ecommerce and SP Registered Partners - Invitation Only PDF Cash Back PDF Tracks for Registered, Service Providers, DMRs and Ecommerce (Non-Specialized/Non-Certified Partners) Program Details PDF Cash Back Accelerator

© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 4 Back-end Payment: CAT A:10% (SB Pro, 500 Series) CAT B: 5% (SB Series, traditional Cisco) Products: Non-VIP Partner: Cisco Small Business, traditional Cisco, UC540/560 VIP Partner: Cisco Small Business, UC540/560 For Small Business and Express Foundation Specialized Partners PDF Plus PDF Track for Small Business Specialized and Express Foundation Specialized Partners Program Details

© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 5 PDF Commercial UC Tracks for BE and EUC Specialized Partners Program Details Business Edition Express UC Products: Cisco UC Manager Business Edition, ISRG2 Gateways, 6900/7900/ 8900/9900 Series IP Phones For Cisco Authorized Business Edition Partners Back-end Payment: 10% Products: CUCME, ISRG2 Gateways, 7900/8900/9900 Series IP Phones Note: Dual enrollment is allowed for partners carrying both specializations. For Express Unified Communications Specialized Partners Back-end Payment: CAT A:16% (BE Appliance & Software) CAT B:10% (Gateways, IP phones)

© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 6 FY10 PDF PDF Cash Back Basic SB, SB Pro (no voice), SPA Phones, Eligible SB Classic SB or Express Foundation Specialized Business Edition or Express UC Specialized Commercial PDF BE UC Manager BE, ISR Voice Gateways, 6900 and 7900 Series IP Phones Commercial PDF Express UC CUCME, ISR Voice Gateways, 7900 Series IP Phones PDF Core SB Pro, UC 520 SB PDF Pro Basic SB Pro, UC 520, 7900 Series Phones SB PDF Core SB, SMB Classic SB PDF Cash Back Accelerator I SB, SB Pro (no voice), SPA Phones, SMB Classic SB PDF Cash Back Accelerator II For Gold and Silver SB, SB Pro Registered Partner with no specialization or certification PDF Cash Back Cisco Small Business (no UC), SPA Phones, traditional Cisco PDF Cash Back Accelerator Cisco Small Business, SPA Phones, traditional Cisco PDF Plus Non-VIP Partner: Cisco Small Business, traditional Cisco, UC540/560 VIP Partner: Cisco Small Business, UC540/560 PDF Commercial UC Business Edition: UC Manager BE, ISRG2 Voice Gateways, 6900/7900/ 8900/9900 Series IP Phones Express UC: CUCME, ISRG2 Voice Gateways, 7900/8900/9900 Series IP Phones FY11 PDF

© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 7 How Do I Get Started?  You must have a valid CCO login and password  You must have Partner Self Service administrative access to be able to submit enrollments on behalf of your company.Partner Self Service  To start your enrollment go to the Partner Program Enrollment (PPE) tool at  The PPE tool will display all of the program tracks and subtracks currently available to the partner based on their level of Cisco specialization and certification  Once enrolled, go to the Partner Program Intelligence tool at to track your bookings and payment details.

© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 8 PDF Enrollment Is Ongoing! Go to tool and enroll today! Go to to track your payment and rebate information once enrolledwww.cisco.com/go/ppi Visit for program detailswww.cisco.com/go/pdf

© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 9