ARDA 2011 Southeast Regional Meeting Social Media Brass Tactics: Using Social Media to Connect with New Media, “the Blogger”

ARDA 2011 Southeast Regional Meeting Why PR (public relations)? Build Brand Awareness What does it do for you? Story Telling paints the whole picture  credibility  benefits

ARDA 2011 Southeast Regional Meeting Brand Awareness Not so difficult for these brand’s hotel divisions, but what about their vacation products?

ARDA 2011 Southeast Regional Meeting PR in the traditional sense (for TIMESHARE) Offer – Sell Marketing Circle Crawl to Ride a Bike, no steps in between Referral [offer] OPC [offer] Call Transfer [offer] Direct Mail [offer] [offer] BRAND Awareness good & bad

ARDA 2011 Southeast Regional Meeting Story Telling belongs outside the “Marketing Circle” Referral [offer] OPC [offer] Call Transfer [offer] Direct Mail [offer] [offer] Story Telling BRAND LOVE

ARDA 2011 Southeast Regional Meeting Building Brand From Awareness, to Like, to LOVE Awareness Learn Credibility of other consumers Build TRUST BRAND LOVE Like Offer Marketing Pitch – “try it” Stay Rental Stay – “try it” Buy Consumer LOVE Consumer experience TRUST what they were told Consumer belief TRUST other consumers Consumer advocate TRUST me, I LOVE it! NEW Media

ARDA 2011 Southeast Regional Meeting Old VS New Media Delivering Traditional PR Reporter Press Release Leveraging NEW Media Blogger Social Media Release

ARDA 2011 Southeast Regional Meeting Old VS New Media Delivering Traditional PR Fam Trip Phone Calls Story Pitch Leveraging NEW Media Blogger Vacation s Tweets

ARDA 2011 Southeast Regional Meeting Reporters report the news… Bloggers share the experience.

ARDA 2011 Southeast Regional Meeting Bloggers… who are these people?

Blogger Advantage: the story continues… ARDA 2011 Southeast Regional Meeting CarolinaMama’s family photo from our resort via her blog post.

How to create your own Guest Blogger Program …in 7 easy steps! ARDA 2011 Southeast Regional Meeting

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