Media Relations: Trends, Tips and Tactics Brett Simon Media Relations Manager PR Newswire.

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Presentation transcript:

Media Relations: Trends, Tips and Tactics Brett Simon Media Relations Manager PR Newswire

PRN Audience Development Victoria Harres Akers Brett SimonChristine CubéThomas Hynes Director, Audience Development (TX) Media Relations Manager (NY) Media Relations Manager (CA) Blogger Relations Manager (NY)

PR Week/PR Newswire Annual Media Survey 1,300 Journalists 1,385 Public Relations

Media Trends What’s changed? –72% increased workload –37% tweeting –39% blogging –24% using social media for experts PR Pitches/Research –84% prefer –46% read blogs –33% use social networks

PR Trends Pitching –43% use social media 76% via twitter 49% via facebook –1%-20% success (61% of journos) –0%-25% relevant (44% of journos) Blogs –39% new product news –37% product reviews

Get Social Media Savvy Get Connected Be Engaging Meet everyone in the room Pass out your social media biz card

What Makes a Good News Release Better? The Three “H” Approach A Hook A Headline A Hefty Dose of SEO

Identify keywords Stay away from fancy terms Stay on message

SUCCESS!

PR Newswire Audience Development Follow us on @blogbriefs Or us at: