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talks! Beginner’s Guide to Social Media Facilitator:Kami Griffiths, TechSoup Presenters:John Haydon, Chris Garrett Sponsored by

Beginner’s Guide to Social Media Conference Call: Access Code: Today’s Speakers Volunteer: Chris Peters, TechSoup Kami Griffiths TechSoup John Haydon corporatedollar.org Chris Garrett chrisg.com

Beginner’s Guide to Social Media Conference Call: Access Code: Agenda Introductions Presentation: John & Chris Audience Q&A About the Community Forums Event About TechSoup

Beginner’s Guide to Social Media Conference Call: Access Code: What is Social Media? Web 2.0 is not a Version Many to Many User generates content Conversations NonProfitWorkshop.com

Beginner’s Guide to Social Media Conference Call: Access Code: NonProfitWorkshop.com Benefits of Social Media?

Beginner’s Guide to Social Media Conference Call: Access Code: Social media are the tools that empower your fans! NonProfitWorkshop.com

Beginner’s Guide to Social Media Conference Call: Access Code: What is the best way to get started with social media? NonProfitWorkshop.com

Beginner’s Guide to Social Media Conference Call: Access Code: Remarkable content is key Traditional marketing “push” is dead. You no longer have “control”. Raving fans will even create their own blogs, Facebook Groups and campaigns without any direction from you. Content now trumps big budgets Hint: People care way more about the cause or issue than your non-profit. NonProfitWorkshop.com

Beginner’s Guide to Social Media Conference Call: Access Code: Remarkable Rocket! What would it look like if your non-profit was so amazing that people couldn’t stop talking about you? What would the community be saying? How would it look if you did the opposite of what everyone else was doing? What are the edges? NonProfitWorkshop.com

Beginner’s Guide to Social Media Conference Call: Access Code: What sites should we start with? NonProfitWorkshop.com

Beginner’s Guide to Social Media Conference Call: Access Code: How much time should we spend? NonProfitWorkshop.com

Attract, Retain, Recruit BLOG RSS Twitter Referral Forwards Re-tweets SEO Social Links PR NonProfitWorkshop.com

Social Media Journey Take your audience on a journeyTake your audience on a journey Visitor Return Visitor Subscriber “Converted” Advocate NonProfitWorkshop.com

Content & Writing What you know What readers want Blog This NonProfitWorkshop.com

Hub Model Your List NonProfitWorkshop.com

Beginner’s Guide to Social Media Conference Call: Access Code: Social Media “Post-it” note Seek to give before seeking to get Listen before talking Trust your staff with social media Trust your fans and your “enemies” Trust yourself Learn by doing Stupid questions rule! NonProfitWorkshop.com

Beginner’s Guide to Social Media Conference Call: Access Code: More Resources wearemedia.org hildygottlieb.com nonprofitworkshop.com socialactions.com NonProfitWorkshop.com

talks! Questions? Submit your questions using the chat box.

Beginner’s Guide to Social Media Conference Call: Access Code: Continue the Discussion… Following the webinar, TechSoup will host a free, day-long online event that is asynchronous (not live) and no registration is required. You can post additional questions in the TechSoup Community forums:

Beginner’s Guide to Social Media Conference Call: Access Code: Get the Most Out of TechSoup At TechSoup, you’ll find a range of technology services to help your nonprofit: – Read helpful articles in our Learning Center – Request donated software, hardware, and online services – Join our community forums to learn from your colleagues – Browse upcoming events and conferences

Beginner’s Guide to Social Media Conference Call: Access Code: Thank you to our Webinar Sponsor!

talks! Thank you! For more information contact: Kami www.techsoup.org