PUBLIC RELATIONS Anjelika Sharowskaya MN -10. 1. What is PR 2. Tools of PR 3. Target market 4. The types of public relations 5. Dark PR 6. Conclusions.

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Presentation transcript:

PUBLIC RELATIONS Anjelika Sharowskaya MN -10

1. What is PR 2. Tools of PR 3. Target market 4. The types of public relations 5. Dark PR 6. Conclusions Structure

. Public relations is the art and science of talking to the right audience in the right voice What is PR?

Common activities Speaking at conferences Working with the media Crisis communications Social media engagement Employee communication

The role of public relations: building awareness a favorable image closely monitoring numerous media channels building goodwill

Tools of PR Press releases Media kits Brochures Newsletters Annual reports

To identify the target audience To tailor every message To appeal to that audience Target market

The types of public relations

Negative PR a process of destroying the target’s reputation and corporate identity

PR is used to build good relations with employees, customers, investors, voters, or the general public Conclusions

Thank you for attention!

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