GROUP 10 ONLINE PUBLIC RELATIONS Publisher Outreach Community Participation Media Alerting Brand Protection.

Slides:

Advertisements

Similar presentations

MARKETING & BUSINESS DEVELOPMENT FOR LAWYERS Royal Faculty of Procurators in Glasgow Wednesday 1 st May 2013.

Advertisements

Building your brand as an independent developer About Chris Charla  Portfolio Director for Connected Experiences at Microsoft Studios  Worked as independent.

5.00-Understand promotion.

CHAPTER 16 1 Use with BUSINESS TO BUSINESS MARKETING MANAGEMENT: A GLOBAL PERSPECTIVE ISBN Published by Routledge 2013.

0 © Fuentek 2014 all rights reserved ● This…

Social Media Monitoring: Join the conversation and maximise your social presence Lorraine Griffin.

SEO & SMO Working Plan Copyright © Orion Computech | | - | Skype: - vishal.orion.

Marketing Management 27th of June 2011.

BUILDING AND MAXIMIZING YOUR PERSONAL BRAND Kim Meninger, ‘97, MBA ‘08 Executive Career Strategist BOSTON COLLEGE WORLD-WIDE.

Social Media. How to Use Social Media for a Cause to Grow Your Business Dawn Nelson

UNIT F FASHION PROMOTION

Incorporating Social Media into Your Marketing Strategy.

Introduction to Social Media for Business Andrew Greenyer Director, Raise the Roof Marketing 1.

A.Discuss the need for a sponsorship agreement. b.Explain the purposes of sponsorship agreements. c.Describe the components of a sponsorship agreement.

We are the Linq between an unsigned act and major record labels.

© 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

+ River City Company By: Marlon Ayala, Justin Barnes, Chris Clary, Angela Dowling, and Rachel Morton.

Marketing Your Chapter “Strive for excellence, not perfection.” H. Jackson Brown, Jr.

Socialize Your Brand & Connect With Real People Social Media Optimization.

Going where consumers are!

Marketing Plan Outline Paul Murphy. Executive Summary Overall Strategy e Replete.com is a concierge-like cloud-based company serving lawyers working as.

Marketing To Grow Your Business - Public Relations.

Walter McKenzie Director, Constituent Services Connecting Online to Engage Offline: Social Networking to Find Your Audience #L2L10.

Developing a Social Media Process for your Business Alyn Stafford 1 Monitor and Listen Explore and listen to what others.

On-line and Social Media Strategy The Personal Brand of Gary Robert Kane.

The Job Search - Social Media A Student’s Perspective.

European Workshop “Using Open Educational Resources for enhancing e-Mentoring” Capacity of Social Networks for promoting ideas Ton Brouwers Partner BECAUSE.

Crash Course in PR 101 (no helmet needed!) Marketing Bootcamp for Entrepreneurs and Small Business Owners March 13, 2010.

1 7 Steps for Building and Managing an Executive Reputation Updated September 20, 2009.

Planning the Brand Story – Communications Strategy MKT 3865 Dr. Don Roy.

Online Marketing Tim Rose - ZingPR. Overview  Introduction & Overview  What is online marketing?  Some do’s and don’t  Social Media – what’s the fuss.

Building a Campaign with Online and Visual Media.

Digital Strategies for Health Communications: Patient Community Websites Alice Miller, July 2015.

Online communication channels Project: Efficient Managers for Efficient Natura2000 Network Created by EUROPARC Federation The production of this presentation.

EmpowHER Overview and Recommendation: For Make Today Matter November 19, 2010.

1 UNIT F FASHION PROMOTION 6.01 Identify the components of the promotional mix.

Onlin e PR Esther Addei Anastasia Bulley Nana Adwoa Akuffo Owoo Albert Eyison Anne aidoo-Forson.

Social Media Marketing. SOCIAL MEDIA MARKETING DEFINITION It encourages customer communications on a company’s own site,social presence such as twitter,

New Age of Digital Marketing Social Media Marketing  Many people knows Facebook and Twitter is the p0pular social medium to connect your friends and.

Strategies to Build Online Presence for Business.

Sarojads Services Saroj Ads is the best Ad Agency to facilitate the customers and marketers to meet at a place and it avail the facility to sell out their.

 Full Scale Media is a Public Relation and Social Media firm in New York.  The company primarily works in development of successful PR campaigns for.

Social Media Management for Restaurants Media Influence for your Prominence.

Where Is the Best internet marketing services Miami?

eetti - For business companies Our marketing platform has handpicked marketers to promote any brands.It isapplicable to any domains such as movies, political.

13 Social Media and Networking. Introduction Social Media Types of Social Media Benefits and Challenges Measuring Social Media Performance.

IMC Communication Tools

 Full Scale Media is a Public Relation and Social Media firm in New York.  The company primarily works in development of successful PR campaigns and.

Gone are the days when advertising was only done through billboards, the television and the print media. With the rising number of people spending a great.

SOCIAL MEDIA MANAGEMENT

Social Media 501 Case Studies.

How to hire a digital agency in Virgin Island?

Motorsport Media Live Event specialists

How to Leverage Social Media for a Successful Marketing Campaign

Professional Digital Digital Marketing Company in Chennai

Our Services Digital Marketing  We Provide- Digital Branding and Creatives Responsive Websites SEO SEM Social Media Content Creation.

Tips To Start Branding Your Business Online Menomonie Web Design Agency| SpencerKinney.

Hire Online Reputation Management Company If you are looking for online reputation management companies in Mexico. We provide the best business reputation.

Entrepreneurship Types

SOCIAL MEDIA MANAGEMENT

Caryn Brown BNI – Centers of Influence 8 August 2013

Best Social Media Marketing Company

Putting Social Media to Work for Your Outreach Program

BUILDING AND MAXIMIZING YOUR PERSONAL BRAND

Chapter 15: Integrated Marketing Communication Strategy

Lead Generation Through Social Media

Marketing Through Sports

TOP 10 SOCIAL MEDIA MARKETING TIPS FOR LEARNERS PRESENTED BY:- RITIKA GOSWAMI.

Click to edit Master title style

Digital Marketing. What is Digital Marketing?  Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet.

Presentation transcript:

GROUP 10 ONLINE PUBLIC RELATIONS Publisher Outreach Community Participation Media Alerting Brand Protection

What is PR? Public Relations refers managing the spread of information between an individual or an organisation and the public.

What is Online PR?  Online PR involves all activities that a firm undertakes to maximise its presence and mentions on third-party websites like social media platforms, blogs, podcasts or feeds.  It also involves reacting to negative mentions or comments on these platforms.

Publisher Outreach  Publisher outreach maximizes the mentions of your name, product, websites etc. on mediums such as blogs

Community Participation  This is where individuals form groups on social media or online platform to discuss and share ideas about similar interests.  Examples of such platforms are Facebook, Instagram, WhatsApp,

Media Alerting  Also known as Invitation to Cover a media alert is a brief document used to invite reporters to cover an event. It should be sweet. The goal is to make the event, or issue at take sound interesting enough to reporters and media houses to make them want to come and find out the rest of the details.

Brand Protection Preventing a person or an organisation from illegally making money from selling a product or a service under a brand name that belongs to another person or company.

Online Brand Protection Online Brand protection involves the use of powerful technology portfolios, and highly skilled professional services to create and execute online brand protection strategies to combat;  Counterfeiting  Gray market activity  IP abuse

Why is PR important?  Builds credibility  Helps company reach a larger audience and target market  Helps in building relationships between the company and its clients  Cost efficient although expensive  Promotes the image of the company, not just the brand of the product.