Re-imagining Alumni Engagement through Career Services and Strategic Partnerships Ben Hancock, Northwestern Alumni Association Katie Bolton, Northwestern Career Advancement

Welcome and Presentation Overview  Goals and purpose of career programs at Northwestern.  Maximizing partnerships.  Northwestern Alumni Association (NAA) and Northwestern Career Advancement (NCA) programs.  Branding and marketing.  Engagement pipeline. 1

Goals and Purpose  Goals of alumni and student programming at Northwestern.  Opportunities to be involved.  Programming for all alumni and students (Chicagoland and beyond).  Cultivate meaningful relationships between alumni and current students.  Provide alumni with engagement and networking opportunities.  Provide valuable support and guidance to students as they navigate career interests. 2

Maximizing Partnerships  Northwestern Alumni Association (NAA)  Northwestern Career Advancement (NCA)  Alumni Relations and Annual Giving  Marketing and Communications  Student Affairs  Schools 3

NAA & NCA  Structure of NCA.  Shared goals and collaboration with NAA.  Developing more cohesive approach to alumni and student engagement.  Program implementation and coordination.  Student interest in programs and engagement pipeline. 4

NAA & NCA Programs  Northwestern Externship Program (NEXT)  Dinner with Twelve – Industry  Northwestern Mock Interview Program  ’Cats Connect  Career Treks  Virtual Engagement  Our Northwestern Our Northwestern  Career Webinars Career Webinars 5

NAA & NCA Programs 6

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NAA & NCA Programs 11

Branding & Marketing  Networking and Mentoring Networking and Mentoring  Alumni recognition  Alumni Awards  Wildcat of the Week  Alumni and Student Photo Album  Fostering the conversation:  'Cats Connect (#NAACareers)#NAACareers  Northwestern Externship Program (NEXT) (#WhatsNEXTNU)#WhatsNEXTNU  Dinner with Twelve (#DinnerWith12)#DinnerWith12  NEXT  Blogs Blogs  Alumni and Student Story Alumni and Student Story  ’Cats Connect  Chicago Blog Chicago Blog  LA Blog LA Blog  NCA Twitter Takeover  NCA Social NCA Social 12

Engagement Pipeline  Alumni Relations and Development collaboration  Marketing opportunities to ARD staff.  Sharing attendee data.  Incorporating recent alumni into programming opportunities.  Events with donations.  Regional offices  Identifying alumni event hosts and event invite lists.  Securing event locations for regional events.  Data tracking and management  CATracks ( NAA and NCA database access).  Alumni and student event attendees.  Example: recruiting fairs and alumni. 13

NAA & NCA Next Steps  Northwestern Network Mentorship Program  Online mentorship platform connecting alumni mentors and student/alumni mentees.  Provide engagement opportunity regardless of geographical location.  Data Tracking and Utilization  Better data gathering and informing future programming.  Destination Survey  To make informed decisions about industries and markets.  Sophomore Internship Program  Identified gap in career development.  Student Menu of Opportunities  Mirror networking and mentoring opportunities for students. 14

Recap  Define Goals.  Develop partnerships.  Who within your division will you include?  How will you incorporate others into decision making process?  Develop a communications plan.  Program timeline and division of responsibilities (NEXT example).  Coordinate marketing and communications plan to promote, share progress, and recap event.  Recognize alumni and student volunteers.  Track data and develop an engagement pipeline for sustainable success.  Define how you will measure success. 15

Questions?  Ben Hancock,  Katie Bolton, 16