The original intent of custom audiences was to target our opt in lists. The only real change is that FB made the language of the Terms of Service much clearer. Our goal with this recent change is to provide more clarity around Custom Audiences for our valued advertisers. There are no material changes to the product, however we have clarified the language to make it clear that we will not use an advertiser’s Custom Audiences for any purpose not authorized by the client.

If you are using a Facebook identifier to create a Custom Audience, you must have obtained the identifier directly from the data subject in compliance with these terms. You will not collect users’ content or information, or otherwise access Facebook, using automated means (such as harvesting bots, robots, spiders, or scrapers) without our prior permission.

The people at Facebook are pretty smart. They know MOST advertisers will never read the terms of service. Starting today, advertisers will need to specify one or many App IDs when creating Custom Audiences based on the Facebook user ID or app-scoped user ID in all self-serve interfaces (Ads Create Tool and Power Editor). This requirement will be enforced within the interfaces, and API enhancements will be announced separately at the end of October as part of the breaking change announcements. By requiring an App ID, Facebook is ensuring that Custom Audiences created only include IDs associated with people who have actually logged in or engaged with an advertiser’s app.

Any audiences already in will remain

You can still do very effective ad’s to your Real Estate partners and prospects. Here’s what you will do now.

Create your ad as you normally would 1. Go to Ad’s Manager 2. Go to Create Ad 3. Select Ad type 5. Get your images, text and headline set 4. Select Ad Page

Select the area you want to farm in

Choose your demographics

1 st Work

Choose your demographics 2nd Job Title

Choose your demographics

Repeat

Take it a step further

If you have uploaded lists, you can continue to use them Facebooks Core Audience demographics is a fantastic alternative, and in the consumer direct area, better than a custom audience.