Persuasion uses facts and emotional appeals to change a person’s mind or promote a desired behavior. Propaganda uses nonfactual information or opinions.

Slides:

Advertisements

Similar presentations

What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services.

Advertisements

Persuasion, propaganda, and faulty reasoning

“Three Ways to Persuade”

Persuasive Techniques and Propaganda

IN-IMAGE ADVERTISING CASE STUDY CAT’S PRIDE CLIENT: OIL-DRI CORPORATION OF AMERICA AGENCY: DONER ®

Ethos, Pathos, Logos Persuasive Techniques. Types of Persuasion Ethos – Moral Character Pathos – Emotion Logos – Logic/Reason.

February 19, 2015 PERSUASION and TARGET AUDIENCE Start the Day Right! Ho mework: Review your notes. Objective I can identify target audiences and evaluate.

© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Introduction:.  The average person sees and hears hundreds of advertisements a day from media sources all around them.  This media directly affects.

Customer Communication

Promotional Mix The combination of promotional activities that an organization uses to communicate its message and sell its products. Possible Activities.

Media Literacy.

Propaganda techniques in the media Clipart-Microsoft Office XP 2002 Whose voice guides your choice?

Purdue University Professional Masters in Strategic Communication Atlas Agency.

Persuasive Techniques November 8-9. Truth in Advertising Advertisers will mix fact and opinion in their ad to confuse their audience What are some examples.

12/8/14 Do Now: - Using the list of rhetorical devices, complete the rhetorical strategies pre- assessment. Homework: - None Content Objective (What):

MEDIA LITERACY and PERSUASION What is “MEDIA”? Newspaper Magazine Websites Television Radio Blimps Clothes Means of communicating messages.

World Marketing Conference Field Marketing Workshop 2015January, Team Name: Team Number: Team Concept: Team Members:

Persuasion, Media Violence and Public Service Announcements High School Media Literature and Library Media GRASPS.

Persuasive Writing: appealing to the reader How writers and advertisers use your feelings to get you to agree with them.

Food Marketing. Family Influence on Food Choices Family is the major influence on the food choices and habits of its members. Starting as children due.

What is the first thing God says about Man? Gen 1:26 –Then God said, "Let us make man in our image, in our likeness, and let them rule … Gen 1:27 –So God.

 Rhetoric is persuasion. It is the opposite of a fight.  In Rhetoric, you argue. Argument is the means by which you persuade people to side with you.

Persuasion, Propaganda, Bias & the Media Language Arts 2.

PERSUASIVE ADVERTISING. Pathos Perhaps the most powerful tool in advertising, pathos is an appeal to the audience’s emotions. It can be used to create.

Three Ways to Persuade Appeal based on reason Logical generalization Cause-and-effect Appeal to character An expert endorsement Reputation of person (trustworthy)

Uses and Gratifications Theory. The effect of the media The ability of the media to have a direct influence on society is questionable. Persuading consumers.

Analyzing Mass Media Messages English 8 – Unit 2 Fall 2009.

World war 1 propaganda WW1 posters. PROPAGANDA Material used to PERSUADE or change public opinion various forms and techniques but always has same purpose.

Analyzing Influences on Health

Logos Ethos Pathos. Aristotle ( BCE ) is the most notable product of the educational program devised by Plato. Aristotle wrote on an amazing range.

Persuasive Rhetorical Appeals in Advertising. An appeal to emotion  An advertisement using PATHOS will attempt to evoke...

Section Outline 1 of 8 Voting and Elections Section 2: Influencing Your Vote I.Messages From the Candidates II.Messages From Interest Groups III.Recognizing.

Looking at Aristotle’s Rhetorical appeals Ethos/Pathos/Logos How can I tell the difference? Ethos/Pathos/Logos How can I tell the difference?

Tuesday and Wednesday February 11 and 12, 2014 I can use proper grammar. –bell ringer I can determine the purpose, target audience, persuasive and propaganda.

PUBLIC SERVICE ANNOUNCEMENTS Notes & Assignment. Background Builder What is a message? How is a message different from information? How do messages get.

A Lesson on Rhetorical Appeals: Ethos, Pathos, Logos Pre-AP English II.

1 st Place – Sponsor Program 1 st Place – Website 3 rd Place - Brochure.

Media Studies Introduction What is the Media? Where is the Media?

 Propaganda is advertising (print or media) that is used to persuade a group by appealing to emotion.  Propaganda is created by advocates or opponents.

Ethos, Pathos, Logos Photo Essay Persuasion. Advertisements.

Please grab some Cornell notes of the table…. Rhetoric: language that is intended to influence people that may or may not be honest or reasonable the.

Warm-Up4/14/16 You have ten minutes to get with your group and prepare your Shark Tank presentation. If you presented yesterday, write 3-4 sentences evaluating.

Analyzing Influences on Health. 1. Identify people and things that might influence you. Media - are the various forms of mass communication. Advertisement.

Persuasive Writing and Advertising What’s the connection??

Propaganda Something designed to influence our opinions, emotions, attitudes and behavior to persuade us to believe in something or to do something can.

Practicing with the appeals & propaganda

Joe Johnson “I Want You” poster. “I Want You” Background Info This image was created James Montgomery Flagg as a recruiting poster for World War One.

MAY 7 TH, 2013 Media Studies. Warm-Up: Product Placement Can you spot the advertisement? Big Bang Theory.

Aristotle’s Appeals A triad of persuasion….

Persuasion and propaganda

Critical Thinking: Let’s Get Critical

Student Questions * Add student questions that have been ed in from discussion boards.

Persuasive Techniques

Types of Writing.

Media Unit English 1201.

Aristotle’s Three Ways to Persuade

WHAT IS A PERSUASIVE ARGUMENT?

ARGUMENT, PERSUASION AND PROPAGANDA

How and why we buy into things

Draw this diagram in your notes section

World War I Propaganda: An Examination of Persuasion

PERSUASIVE TECHNIQUES IN ADVERTISING

World War I Propaganda: An Examination of Persuasion

A Short Introduction to Rhetoric

ADventures in ADvertising

Chapter 6 Creative Development

How to get someone to do what you want.

Presentation transcript:

Persuasion uses facts and emotional appeals to change a person’s mind or promote a desired behavior. Propaganda uses nonfactual information or opinions that appear to be facts along with emotional appeals to change a person’s mind or promote a desired behavior.

An advertising tactic designed to generate publicity about a controversial campaign is called shock advertising

Using an image of a baby about to inject heroin into his system is an example of shock advertising.

Advertising techniques for websites include the pop up, pop under, fixed panel, XXL box, and pushdown.

Aristotle's component of persuasion which refers to emotional appeals used in persuasive messages is called pathos.

Commercial messages in movies and television shows include products appearing in the show which is called product placement or products being part of the show which is called product integration.

Advertising messages popping up as Tom Cruise’s character tries to elude police in the movie Minority Report is an example of augmented reality.

A technology that is causing advertisers to be more creative with their product placements is Digital Video Recorder

Uncle Sam was introduced on a poster design by James Montgomery Flagg.

A photo op is a planned media event.