1 © 2015 Samsung Electronics America - Confidential Digital Signage Modernized: Samsung Smart Signage Platform (SSSP)

2 © 2016 Samsung Electronics America - Confidential Making Digital Signage Accessible! SHOULD YOU HAVE TO STUDY THIS?

3 © 2016 Samsung Electronics America - Confidential Analyzing Costs… In purchasing digital signage, two of the largest investments are the display, and the media player. In purchasing digital signage, two of the largest investments are the display, and the media player. What if we can eliminate one of those? What if we can eliminate one of those? Source: Digital Signage Insider Blog

4 © 2016 Samsung Electronics America - Confidential Simple & Streamlined Media Media Player Player Media Media Player Player AV cables RS-232C Power Power Network

5 © 2016 Samsung Electronics America - Confidential Simple & Streamlined Power Network Hang it up, plug it in, turn it on!

6 © 2016 Samsung Electronics America - Confidential The Samsung Smart Signage Platform An integrated system that simplifies the transition to digital signage by: An integrated system that simplifies the transition to digital signage by: Eliminating the need for external media players Eliminating the need for external media players Streamlining deployment and installation Streamlining deployment and installation Providing an open platform to the digital signage software community, allowing development of customized signage solutions Providing an open platform to the digital signage software community, allowing development of customized signage solutions

7 © 2016 Samsung Electronics America - Confidential Embedded Digital Signage Media Player Samsung SoC (System on a Chip) eliminates the need for a media player, and provides an open platform for software deployment Samsung SoC (System on a Chip) eliminates the need for a media player, and provides an open platform for software deployment CPU Memory 1.5GB DDR3 Video Processor Storage Quad Core Processor Full Codec, High Performance WMV, MP4, H.264 Up to 8GB (6GB Available)

8 © 2016 Samsung Electronics America - Confidential Web application Device Remote Control Application Engine Flash How Does it Work?

9 © 2016 Samsung Electronics America - Confidential Expanding the Software Eco-System Samsung has provided an open platform in the SSSP to allow for top content management software (CMS) vendors in the digital signage universe to develop versions of their products that will run on the embedded media player. Samsung has provided an open platform in the SSSP to allow for top content management software (CMS) vendors in the digital signage universe to develop versions of their products that will run on the embedded media player.

10 © 2016 Samsung Electronics America - Confidential DB SERIES Low cost commercial grade LFDs for digital signage. 16/7 10 / 22 / 32 / 40 / 48 / 55 Operation Sizes (inches) DM SERIES DH SERIES 24/7 32 / 40 / 48 / 55 / 65 / 75 / 82 Operation Sizes (inches) Cost effective Innovative slim direct LED technology, narrow bezel, thin profile. 24/7 40 / 48 / 55 Operation Sizes (inch) High brightness panel supporting 24/7 operation SSSP Equipped Displays Mainstream High Performance

11 © 2016 Samsung Electronics America - Confidential DB32E, DB40E, DB48E, DB55E Mid-level LED display for applications requiring more advanced commercial grade features at a lower cost. Key Features: 350 nit slim direct lit 16/7 LED display 350 nit slim direct lit 16/7 LED display 1920x1080 Full HD resolution 1920x1080 Full HD resolution Gloss screen surface (2% matte) Gloss screen surface (2% matte) 9.5 mm bezel width 9.5 mm bezel width 2” chassis depth 2” chassis depth Integrated TV Tuner (NTSC/ATSC/Clear QAM) Integrated TV Tuner (NTSC/ATSC/Clear QAM) Integrated speakers Integrated speakers VGA, DVI, HDMI, Comp./CVBS inputs VGA, DVI, HDMI, Comp./CVBS inputs Full RS232 control Full RS232 control 3-year onsite commercial warranty 3-year onsite commercial warranty Quad Core SoC (8GB) Quad Core SoC (8GB) SD Card Slot for Memory Upgrade SD Card Slot for Memory Upgrade Touch overlays available Touch overlays available PC-Less touch capable PC-Less touch capable SBB PC module support SBB PC module support Wi-Fi onboard with integrated WiDi (55” only) and AllshareCast Wi-Fi onboard with integrated WiDi (55” only) and AllshareCast DB Series Displays

12 © 2016 Samsung Electronics America - Confidential DB10D-P, DB10E-T, DB10E-POE, DB22D-P, DB22D-T Full featured and commercial grade small size digital signage displays. Key Features: 10” 450 nit and 22” 250 nit slim direct lit 16/7 LED display 10” 450 nit and 22” 250 nit slim direct lit 16/7 LED display 10” 1280x800 and 22” 1920x1080 Full HD resolution 10” 1280x800 and 22” 1920x1080 Full HD resolution Gloss screen surface (2% matte) Gloss screen surface (2% matte) 14.1 mm bezel width 14.1 mm bezel width 1.1” chassis depth 1.1” chassis depth Integrated speakers Integrated speakers HDMI input HDMI input Full RS232 control Full RS232 control 3-year onsite commercial warranty 3-year onsite commercial warranty Quad Core SoC (8GB) Quad Core SoC (8GB) SD Card Slot for Memory Upgrade SD Card Slot for Memory Upgrade Capacitive touch models available (DB22D-T, DB10E-T) Capacitive touch models available (DB22D-T, DB10E-T) PC-Less touch capable PC-Less touch capable 10” POE (Power Over Ethernet) model available (DB10E-POE) 10” POE (Power Over Ethernet) model available (DB10E-POE) Wi-Fi onboard Wi-Fi onboard DB Series Displays – Small Size

13 © 2016 Samsung Electronics America - Confidential DM Series Displays DM32E, DM40E, DM48E, DM55E, DM65E, DM75E, DM82D Full featured mainstream LED display for all applications Key Features: 450 nit slim direct lit 24/7 LED display (500 nit 82”) 450 nit slim direct lit 24/7 LED display (500 nit 82”) 1920x1080 Full HD resolution 1920x1080 Full HD resolution Gloss screen surface (2% matte) Gloss screen surface (2% matte) 9.5 mm bezel width (18mm 65”, 12mm 75” & 82”) 9.5 mm bezel width (18mm 65”, 12mm 75” & 82”) 2” chassis depth 2” chassis depth Integrated TV Tuner (NTSC/ATSC/Clear QAM) Integrated TV Tuner (NTSC/ATSC/Clear QAM) Integrated speakers Integrated speakers VGA, DVI, HDMI, Comp./CVBS inputs VGA, DVI, HDMI, Comp./CVBS inputs Full RS232 control Full RS232 control 3-year onsite commercial warranty 3-year onsite commercial warranty Quad Core SoC (8GB) Quad Core SoC (8GB) SD Card Slot for Memory Upgrade SD Card Slot for Memory Upgrade Touch overlays available Touch overlays available PC-Less touch capable PC-Less touch capable SBB PC module support (PIM 65”, 75”, 82”) SBB PC module support (PIM 65”, 75”, 82”) Wi-Fi onboard with integrated WiDi (55” and up only) and AllshareCast Wi-Fi onboard with integrated WiDi (55” and up only) and AllshareCast

14 © 2016 Samsung Electronics America - Confidential DH Series Displays DH40E, DH48E, DH55E New chassis, high performance LED display for all applications Key Features: 700 nit slim direct lit 24/7 LED display 700 nit slim direct lit 24/7 LED display 1920x1080 Full HD resolution 1920x1080 Full HD resolution Gloss screen surface (2% matte) Gloss screen surface (2% matte) 13.3 mm bezel width 13.3 mm bezel width 2” chassis depth 2” chassis depth Integrated TV Tuner (NTSC/ATSC/Clear QAM) Integrated TV Tuner (NTSC/ATSC/Clear QAM) Integrated speakers Integrated speakers VGA, DVI, HDMI, Comp./CVBS inputs VGA, DVI, HDMI, Comp./CVBS inputs Full RS232 control Full RS232 control 3-year onsite commercial warranty 3-year onsite commercial warranty Quad Core SoC (8GB) Quad Core SoC (8GB) SD Card Slot for Memory Upgrade SD Card Slot for Memory Upgrade Touch overlay available Touch overlay available PC-Less touch capable PC-Less touch capable PIM PC module support PIM PC module support Wi-Fi onboard with integrated WiDi (55” and up only) and AllshareCas Wi-Fi onboard with integrated WiDi (55” and up only) and AllshareCas

15 © 2016 Samsung Electronics America - Confidential Cumulative Benefits The benefits of the Smart Signage Platform add up at each step in the deployment process: Reduces upfront hardware investment + Simplifies and streamlines installation + Further reduces power consumption + Supports software and content developers = Reduced TCO and increased ROI

16 Jonathan Brawn Principal Brawn Consulting O: C: E: Brian Kosich Engineering Services Manager Brawn Consulting O: C: E: For more information, contact your local Samsung representative, or Brawn Consulting:

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