Project M GigDog

Swag ItemsSwag ImplementationFestival Research Agenda

Stickergiant.com Entirely customizable – upload GigDog logo or brand name Prices Vary based on Size/Shape/Quantity 250 rectangular 3”x 4” - $ rectangular 3”x 4” - $ rectangular 3”x 5” - $ rectangular 3”x 5” - $ square 3”x 3” - $ Stickers

Option 1: 2 pieces of text, 1 clipart $5.67/shirt Free Shipping! Option 2: GigDog logo with text $9.19/shirt Free Shipping! T-Shirts

20oz Custom Aluminum (Swiss) $2.74(100) $2.58 (250) $2.46 (500) 22oz Personalized Plastic (Sport bottle) $1.97 (100) $1.93 (250) $1.75 (500) 20oz Plastic (Nalgene) $2.46 (100) $2.05 (250) $2.01 (500) Price: ($1.97x100) + $50 set-up fee = $247 > $200 [Budget] [Source: Discount Mugs] Water Bottles

Implementation Lanyards Qty /8 Inch$1.49$1.20$0.97$0.78$0.67 $0.57 3/4 Inch$1.51$1.21$0.98$0.79$0.68 $ Inch$1.54$1.25$1.02$0.82$0.71 $0.61 Pricing Structure: About $1.00

CBGB FestAustin City LimitsBragg Jam GigDog Festival Schedules

Implementation Cardboard Cutout: Cutout: GigDog with two children Faceless to allow for photos Interns take photos and post to website Festival goers must go to website to access photos Pricing Structure: Medium 5ft x 2ft: $84.99 Large 6ft x 3ft: $99.99 XL 7ft x 3.5ft: $119.99

● The GigDog Giveaway would encourage concert-goers to tweet a photo with their new GigDog swag or with GigDog mascot or cut-out, and adding the #GigDogGiveaway hashtag ● This tweet would enter the user into the raffle to win a large festival-specific prize ● Results could be tweeted or posted on the GigDog website Twitter Promotional Contest

Festivals - Atlanta

Venues 20 Venues Stages Halls 10 Permanent Venues

Bands 23 bands o Native to Atlanta and Macon Rock & country bands Nashville influence O’Brother- ATL Native

Attendees Projected 4,000 Attendees

Festivals - Austin October 3 rd -5 th, 10 th -12 th 75,000 people per day Not mainstream music, but mainstream festival Festival hosts local eats, products, and activities for guests between music acts Festivals – Austin

Festivals - Austin Outdoors during the day Venues at night 8 Stages, 9 Permanent Venues Venues

Festivals - Austin 130 Bands Rock, Indie, Folk, Electronic Bands The Band of Heathens – local band Delta Rae

Festivals - NYC ● CBGB ● Northside Festival ○ Brooklyn, NY June 12th-19th ■ films, speakers (innovation), and trade show ■ 100,000 attendees ■ $625/booth, if purchased before 4/30 ● Governor’s Ball ○ Randall’s Island, NY June 6th-8th ■ 68 bands/musicians ■ 4 venues ● Mountain Jam Festival ○ Hunter Mountain, NY June 5th-8th ● Taste of Country Music Festival ○ Hunter Mountain, NY June 13-15th

CBGB Festival Overview At a glance... ● What: 5 day music annual festival ● Who: Line-Up TBA, but is typically a mix of emerging artists and big headliners ● When: October 7-12, 2014 ● Where: At over 150 venues throughout Brooklyn and Manhattan

CBGB Festival Details ● Based on the historical rock club CBGB in Manhattan that called itself “the home of underground music” ● In 2013, CBGB had 525 bands and performers, 100 film screenings, and 40 workshops and seminars in over 175 venues across New York City ● Typically culminates in free Times Square show ● 2014 will mark 3rd annual event

Next Steps Additional gear research and ideation Further details and plans for festivals Social media campaign creation