C HARLOTTE H OLDING I NC. Cute and Affordable 6/8/2016 Andrew Fareri-Caines - Section 002

W HAT C HARLOTTE R USSE I S A LL A BOUT Andrew Fareri-Caines - Section 002 Offers trendy clothing for women for 20%-30% less than the competitors It is a mall based retailer store Currently Have 430 stores in 45 states and Puerto Rico Female Clothing Company

C OMPANY P ERSPECTIVE Andrew Fareri-Caines - Section 002 Through Fashion content, store layout, and merchandise mix they expect to attract customers from a broad range of socio economic backgrounds In Addition the vast variety of clothing will allow for satisfaction of any lifestyle needs Idea is to successfully anticipate new styles and capitalize on target consumers

B RIEF H ISTORY Andrew Fareri-Caines - Section First store opened in Carlsbad,California 1996 Investment firm SKM buys Charlotte Russe 1999 Charlotte Russe Goes Public Expanded most in 1990 when it pulled in a total net sale of $50 million

C URRENT S TYLES Andrew Fareri-Caines - Section 002 Focus on African culture based style Natural animal color schemes used Mixing of Cheetah, zebra, stripes with brown earthy colors Wild Style

C URRENT S TYLES C ONT. Andrew Fareri-Caines - Section 002 Newest of trends the plaid wear Brings back an early 90’s feel to it Subtle, simple, picnic table type look, but it works, and looks nice Plaid

S TOCK T REND O VER L AST 2 YRS. Andrew Fareri-Caines - Section 002

C OMPANY H IERARCHY Mark Hoffman Patricia Johnson Leonard Mogil Edward Wong Patricia Shields Andrew Fareri-Caines - Section 002

T HE END Andrew Fareri-Caines - Section 002 The End