MINI HATCHBACK

MAJOR BRANDS Eon Launched: 2011 Price: Rs. 3.2– 4.4 lakh i10 Launched: 2007 Price: Rs. 4.4– 5.2 lakh Datsun Go Launched 2014 Price-: Rs lakh Spark Launched 2010 Price: Rs lakh Alto Launched: 2000 and multiple revisions since 2011 Price: Rs – 4.2 lakh Celerio Launched: 2014 Price: Rs. 3.0– 4.9 lakh Wagon R Launched: 1999 Price: Rs. 3.61– 5.00 lakh Zen Estilo Launched: 2007 Price: Rs lakhs

BRAND PLAY EXISTING Alto 800 Wagon R i10 Zen Estilo Eon GO NANO DISCONTINUED MARUTI 800 SANTRO SPARK A STAR NEW ENTRANTS CELERIO ALTO K10 AMT FUTURE ENTRANTS XBA TATA KITE CELERIO DIESEL TATA NANO TWIST AMT STINGRAY AMT K10, K10-AMT Twist Active 9 versions with 2 engine and 1 transmission and 2 fuel options. Stingray Manual / AMT / CNG AMT / CNG

PERFORMANCE ANALYSIS : 2014

MARKET SHARE : 2014

EXCISE DUTY ANNOUNCEMENT K10 LAUNCH EXCISE DUTY BENEFITS YEAR END OFFERS EXCISE DUTY ANNOUNCEMENT CONSISTENT COMOBO OFFERS WITH ALTO FAIILED COMMUNICATION STRATEGY EXCISE DUTY BENEFITS VIA WOM BRAND CANNIBALISATION – GRAND i10

KEY COMMUNICATION – ACROSS SEGMENT : 2014

MS ALTO PRODUCT CAMPAIGN Key Message: Maximum Mileage HYUNDAI EON- PRODUCT CAMPAIGN Key Message: New Engine being the trend setter for performance. MS ALTO K10 AMT- PRODUCT CAMPAIGN Key Message: Feature packed Automatic car, for an exciting life MS CELERIO- PRODUCT CAMPAIGN Key Message: AMT – for an easy drive and life. KEY COMMUNICATION : 2014 TOP 3 SPENDORS OF THE SEGMENT 1.Maruti Suzuki 2.Hyundai 3.Tata Motors TOP 3 COMMUNICATION MEDIUMS OF THE SEGMENT 1.PRINT 2.ATL 3.TVC

KEY OFFERING PRODUCT: Launched 3 Variants 800cc 1liter K10 engine K10 AMT A lead of 17% from its closest competitor. PROMOTION: RATIONAL: Reap benefits of high Fuel efficient car with CNG adaptability. EMOTIONAL: An ideal youth car, would like to “Chase life” TACTICAL: Low EMI PRODUCT: Launched 3 Variants 800cc 1liter K10 engine K10 AMT A lead of 17% from its closest competitor. PROMOTION: RATIONAL: Reap benefits of high Fuel efficient car with CNG adaptability. EMOTIONAL: An ideal youth car, would like to “Chase life” TACTICAL: Low EMI ALTO PRODUCT: Launched a facelift in 2010 First in segment launch of 1.2 L with 79 bhp K10 engine Best in segment fuel efficiency of KMPL PROMOTION: RATIONAL: The strongest feature packed product from the house of Hyundai EMOTIONAL: Connect to the ‘Feeling young’ quotient of the buyer TACTICAL: Festive & Regional offers PRODUCT: Launched a facelift in 2010 First in segment launch of 1.2 L with 79 bhp K10 engine Best in segment fuel efficiency of KMPL PROMOTION: RATIONAL: The strongest feature packed product from the house of Hyundai EMOTIONAL: Connect to the ‘Feeling young’ quotient of the buyer TACTICAL: Festive & Regional offers i10 PRODUCT: Smarter design & space utilization CNG Adaptability PROMOTION: RATIONAL: More value for Lesser Price EMOTIONAL: Choice of the smarter Indian TACTICAL: Festive & Regional offers PRODUCT: Smarter design & space utilization CNG Adaptability PROMOTION: RATIONAL: More value for Lesser Price EMOTIONAL: Choice of the smarter Indian TACTICAL: Festive & Regional offers Wagon R PRODUCT: First in segment – AMT offering PROMOTION: RATIONAL: Highly aggressive launch campaign - Affordable pick for an AMT EMOTIONAL: A car that makes your life easy – Easy Drive! Digital amplification to educate consumers about the technology. TACTICAL: Range INR 2.8 LAKHS PRODUCT: First in segment – AMT offering PROMOTION: RATIONAL: Highly aggressive launch campaign - Affordable pick for an AMT EMOTIONAL: A car that makes your life easy – Easy Drive! Digital amplification to educate consumers about the technology. TACTICAL: Range INR 2.8 LAKHS Celerio PRODUCT: In competition to MS Alto K10, Eon was upgraded to 1L kappa engine Best in class - 20KMPL mileage Fluidic design Best in class – style (interiors & exteriors) PROMOTION: RATIONAL: EMOTIONAL: The car for the urban youngster, who believes in exploring life in new ways. TACTICAL: Attractive EMI schemes PRODUCT: In competition to MS Alto K10, Eon was upgraded to 1L kappa engine Best in class - 20KMPL mileage Fluidic design Best in class – style (interiors & exteriors) PROMOTION: RATIONAL: EMOTIONAL: The car for the urban youngster, who believes in exploring life in new ways. TACTICAL: Attractive EMI schemes EON HEAVY ON TACTICAL PROMOTIONS ALTO - Mileage I10 – Best in class feature Wagon R – Value for Money Eon – Style & Performance Celerio - AMT

No Product currently. Expected to launch an AMT product, Code named XBA. USP will be the stylish SUVish design and to be the first Renault Global Product launched in India. v/s RENAULT SEGMENT Heritage value of Maruti kept it as the market leader. Huge need gap between Maruti and Hyundai Gradual shift to luxury cars. AMT Variant Share: Celerio 38% Alto 25% showing strong acceptance. Highly price sensitive segment. Excise Duty benefits: Major Sales definer. Gradual shift to fluidic design, upgraded K10 engines & AMT. SEGMENT SUMMARY

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