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TESTING with users...

client dinners focus groups usability centers surveys web analytics beta testing pre-release TESTING with users...

PROBE FOR GREATER EMPATHY What new information do you have about needs? TEST YOUR SOLUTION What new information do you have about how your solution addresses the need? HUMAN-CENTERED TESTING

TEST: HOW? let the user experience the prototype: set the scene surrounding your prototype give a short explanation to set context act like a guide (not a lead)

observe the experience: capture what worked, and what didn’t work see how users use and mis-use your prototype listen more than you talk to give users a chance to interpret TEST: HOW?

engage the user: iterate on the fly to communicate learnings ask specific, open-ended questions remember: the user is the expert TEST: HOW?

ACTIVITY PROTOTYPE YOUR SOLUTION Advance Your Concept - Think about what aspect you’re testing - Create an experience to react to - Develop the scenario around the prototype

ACTIVITY PROTOTYPE YOUR SOLUTION Advance Your Concept - Think about what aspect you’re testing - Create an experience to react to - Develop the scenario around the prototype TAKE 30 MINUTES TO PROTOTYPE

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ADVANCED TESTING - Testing roles: different designers with different roles - Testing approach - Testing feedback unpacking ACTIVITY: - Create a prototype to test - Test solutions with users

TEST with team roles Host/Hostess Players Active Observers

4. Follow-up with questions. “Show me why this would [not] work for you?” “Can you tell me more about how this made you feel?” “Why?” 1. Let your user experience it. “Show me how you would do this…” TESTING with users 2. Have them talk through their experience. “Tell me what you’re thinking…” 3. Actively observe.

TESTING: Remember EMPATHY, again! You’re back in learning mode. Watch to understand how users interact with your prototype. Use your empathy questioning technique.

TESTING: Remember Your prototypes are not precious. Be ready to listen, not defend. Answer questions with questions. “What do you think that button does?”

FEEDBACK UNPACKING

< what we see & hear what we feel the user is feeling > what new information do you have about how your solution addresses that need? what new information do you have about needs? FEEDBACK UNPACKING

ACTIVITY TEST NOW 10 minutes: prepare for your users - assign team roles - set up your space - run through a practice round 30 minutes: user testing 30 minutes: unpacking

TEST NOW: ROLES Assign team roles: - Host - Player(s) - Observer 1: Concentrate on Solution Feedback - Observer 2: Concentrate on User Needs - Primary Interviewer

4. Follow-up with questions. “Show me why this would [not] work for you?” “Can you tell me more about how this made you feel?” “Why?” 1. Let your user experience it. “Show me how you would do this…” TEST NOW: APPROACH 2. Have them talk through their experience. “Tell me what you’re thinking…” 3. Actively observe.

AFTER TESTING: UNPACK

ACTIVITY TEST NOW 10 minutes: prepare for your users - assign team roles - set up your space - run through a practice round 30 minutes: user testing 30 minutes: unpacking

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