Welcome to the world of social media =jottDMuLesU
Quiz time 1. How many % from the world population is under 30 years old?
Quiz time 2. Which is the fastest growing community on Twitter?
Quiz time 3. How many seconds is the attention span of the average person online?
BUZZ QUESTIONS HOW MANY OF YOU ARE USING SOCIAL MEDIA FOR PROMOTION OF YOUR NGO? DO YOU HAVE A TEAM, OR RESPONSIBLE PERSON WITHIN YOUR ORGANIZATION DOING THE SOCIAL MEDIA?
Different case studies indicate that non-profits only allocate ¼ of one full- time person to social media marketing (2012), and one full-time or part-time person (2014)
For non-profits, social media is growing 3x faster than
Most preferred social media for non-profits:
Strategy / Methodology Most non-profits do not have a documented social media strategy or plan for posting Responsibility typically falls to one person / one employee
Survey found that more than half of non-profits spend 2 hours or less per week on social media marketing (whereas half of for-profit businesses spend at least 6 hours per week). Change the Game
Online communities What we know about them?
Online communities Who they are and what we do for them online?
Online communities 1.Our employees and their families 2.Our partners and supporters 3.Our donors 4.Our followers and fans 5.General public
The Three A’s system
IT’S ALL ABOUT
Methodology of posting days a week post to Twitter 4 days a week post to Facebook and/or Google+ 3 days a week post to Pinterest and Instagram 2 days a week post on your blog / or feature new article 1 day a week post on Vine, Instagram (video), YouTube or SoundCloud
Strategy step 1: 40% own content
Strategy step 2: 30% related contents from the “same world”
Strategy step 3: 30% off topic / fun content
Follow the engagement of your friends!
16 October – 12 November – Mladiinfo’s community page reach
30,000 fans on Mladiinfo in December, 2013
Express gratitude: 50,000 fans in November, 2014
60,000 fans in July, 2015
Be playful: Apply gamification
Engage with your audience
Follow International Observances / Apply World Calendar to your postings
Share from others, from collaborators, partners, CEOs, co-brand yourself
Boost your best contents
Act as an entertainer
Always be on the festive side of life
Celebrate your anniversaries with your friends
Share important events/milestones
Go LIVE! Post directly from your events
Provide relevant, attractive content; educate and be authentic
Provide opportunities / do recruitment online
Tricks & Tips with Twitter If you don’t tweet, you don’t exist You need to do twitter every day #Hashtag is essential – this is how you connect Tweet Wall – LIVE tweeting from your events Follow Trending Tweets (What’s viral at the moment?) Tweets + pictures = Double the Impressions
The Twitter Methodology: 4 E’s ENTERTAIN – have the sensational headlines EDUCATE – when we stop learning we die, so never exclude the educational component ENHANCE THEIR LIVES – through entertainment and education tweets you enhance the lives of your community members ENGAGE – share tweets, re-tweet others
Twitter also have analytics
Monthly Twitter Highlights
Know the interests of your audience
LinkedIN is a “dating space” for professionals Space for professional network Connections are interested in WHAT you do Review of your company profile / Interactive group of your company Transparency of who views your profile Endorsing Skills / Providing recommendations to employees Page ranking
Mladiinfo on LinkedIN
View Posting’s Insight
Demographics of your readers
Who’s Responding to your Post?
Recommendations for Engagement
Start a hashtag campaign on Twitter / Use popular hashtag (ex. #TBT – Throw Back Thursday "throwback to" to indicate an old photo, thought, idea, etc OR Truth Be Told. It's another way of saying TBT (to be honest)) Highlight the stories of your friends and followers (invite guest posts to your blog or article section, retweet, share Facebook status update, ask for original social media content submissions ) Host a video or any other type of contest Do something seasonal that is tied to your cause
Recommendations for Engagement Encourage visual storytelling – either through strategic engagement of people to post selfies at your local event, or via instagram Always stay open to your community through as much as channels as possible (Respond on Facebook comments and inbox, Tweeter chat, Skype hours etc)
Thank you for your attention! Antoaneta Ivanova Co-founder of Mladiinfo International