Social Media ROI: Fact or Fiction Name: Michael Morrison Date: Thursday October 4 th, 2012.

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Presentation transcript:

Social Media ROI: Fact or Fiction Name: Michael Morrison Date: Thursday October 4 th, 2012

Confidential | Wildfire, a division of Google | wildfireapp.com | | Introduction 5 Case Studies The Rise of the Social Consumer Measuring For Your Brand The Phases of Social Media Marketing & Keys to Success Question & Answer Session Agenda

Confidential | Wildfire, a division of Google | wildfireapp.com | | E-Commerce: Canvas Printing

Confidential | Wildfire, a division of Google | wildfireapp.com | | Fashion Retail: Shoes

Confidential | Wildfire, a division of Google | wildfireapp.com | | Health Services: Lasik

Confidential | Wildfire, a division of Google | wildfireapp.com | | Online Retail: Members Only

Confidential | Wildfire, a division of Google | wildfireapp.com | | Two highest sales days with campaign Category share increased 35% Over 300,000 entries 1000% increase in fans

Confidential | Wildfire, a division of Google | wildfireapp.com | | Where Are Your Consumers?

Confidential | Wildfire, a division of Google | wildfireapp.com | | Social Media Influences Users To Act

Confidential | Wildfire, a division of Google | wildfireapp.com | | Influence Extends to Purchase Decisions

Confidential | Wildfire, a division of Google | wildfireapp.com | | How can your brand measure the value of your Facebook fans & their influence?

Confidential | Wildfire, a division of Google | wildfireapp.com | | Earned Media is the Key to Unlocking Social Media for your Brand

Confidential | Wildfire, a division of Google | wildfireapp.com | | Think About How Best to Measure Earned Media Value Cost per (1,000) Impressions: $5.00 Cost per Lead: $7.00 Cost per Click: $.30 Earned Amplification Ratio: 3X Define Values Cost per (1,000) Impressions: 12 months owned media value= $56, Cost per Lead: 4,343 Leads = $30,401 Cost per Click: $7, Earned Amplification Ratio: 12 months earned media value = $28, Media Value Generated through social: $121, Value over Time

Confidential | Wildfire, a division of Google | wildfireapp.com | |

Confidential | Wildfire, a division of Google | wildfireapp.com | | What do customers expect when becoming a fan?

Confidential | Wildfire, a division of Google | wildfireapp.com | | Importance of planning for all phases of social success

THANK YOU