THE BASICS ON BUILDING AND MAINTAINING SOCIAL MEDIA RELATIONSHIPS The Art of Social Media Engagement Regina L. Davis, MA Director of Communications National.

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Presentation transcript:

THE BASICS ON BUILDING AND MAINTAINING SOCIAL MEDIA RELATIONSHIPS The Art of Social Media Engagement Regina L. Davis, MA Director of Communications National Association of Regulatory Utility ICER WIE Webinar on Social Media and Organisations

The Courtship Understand Your Brand & Goals  Identity and Purpose  Goals Help Manage Expectations Know Your Audience & Their Needs  Who are you trying to engage?  Demographics #

Not All Users Are the Same Data: Hootsuite; Pew Research Center

The KISS Keep It Sustainable with Simplicity Stay focused on the message. Simple, direct messages are easier to retain and act on. Will other features (video, polls, pictures, etc.) amplify or detract from the message?

Relationships Need TLC Time  Trends ≠Trendy Loyalty  ‘Listening’ leads to ‘Likes’ & ‘Follows” Commitment  Connections, Click-throughs *2015, daily social media use of global internet = minutes per day, up from minutes in the previous year. *--Statista.com

Hashtag Habits Make Sense—You have to be remembered to connect and engage Word Economy—Consider the number of characters Engagement Formulas—Use 1 to 2 hashtags per Twitter post; more for Instagram and Facebook Using a hashtag can double online engagements. More than two per post, engagement drops 17% --Buddy Media #

Monitor the Relationship Review Metrics Twitter Keyhole #

Be Social! Re-tweet Comment on Interesting Posts Etiquette:  Thank users who share, re-tweet, comment on your posts  Tag when you share others’ content Consider #FollowFriday  Recommend a Twitter profile  Have a reason to endorse or show appreciation

Resources Hashtagify.me Find, analyze, amplify hashtags Keyhole.co Metrics, real-time hashtag tracking Twubs.com Branding, marketing, host chats Hootsuite.com More for advanced social media marketing and engagement Articles  “News Habits on Facebook and Twitter,” Pew Research Center, July14, 2015.News Habits on Facebook and Twitter  “Demographics of Key Social Networking Platforms,” Pew Research Center, January 9, 2015Demographics of Key Social Networking Platforms #

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