Ben Martin, CAE Product & Community Manager

THEY’RE TALKING ABOUT YOU

Social Media Management  A social media management system aggregates social media content in one location making it efficient and effective for an organization to monitor and participate in social media conversations

 Manage outgoing messaging to all sites – one message, all sites, all at once  Track friends’, fans’ and followers’ updates as well as keywords on the web and in the social sphere  Automate social updates, notifications and responses  Constantly monitor all activity for multiple sites in one location  Report on trends

Why does an association need the Social Console?  Members, prospects, and stakeholders in your profession or industry are influencing what other members, prospects and stakeholders believe about your association in conversations on social media outlets.

How does the Avectra Social Console help?  Avectra Social Console can help you become aware of those conversations by allowing association staff to listen in to keywords on social media outlets.

Why does an association need the Social Console?  Your association needs to maintain a level of control over publishing to social media sites but not inhibit staff from working efficiently.

How does the Avectra Social Console help?  Avectra Social Console allows your association to set publishing permissions, giving administrators the ability to determine who on staff can post content immediately to the Association’s public social networks, and whose posts need to be approved by an editor before publishing.

Why does an association need the Social Console?  Your association has multiple social media outlets for various programs, conferences, and initiatives.

How does the Avectra Social Console help?  Avectra Social Console allows associations to manage multiple social media accounts by setting up Properties, each of which can be independently configured and managed.

Why does an association need the Social Console?  Your association wants to create a stronger affinity with its Twitter Followers without creating a lot more work.

How does the Avectra Social Console help?  Avectra Social Console has a Direct Message Responder to automate messages to members or prospects when they Follow your association on Twitter.

Why does an association need the Social Console?  Your association doesn’t have a dedicated social media manager to constantly monitor social media.

How does the Avectra Social Console help?  Avectra Social Console has an digest feature that sends one or more staff scheduled summaries of social media posts on the sites and keywords being tracked.

Why does an association need the Social Console?  Your association doesn’t have a dedicated social media manager to constantly publish content to social media.

How does the Avectra Social Console help?  Avectra Social Console has an auto pilot feature that allows staff to schedule out social media marketing and communications campaigns weeks or months in advance.

Why does an association need the Social Console?  Your association needs professional level social media monitoring and publishing tools but doesn’t have the budget for them.

How does the Avectra Social Console help?  Avectra Social Console is included at no additional charge in your association’s monthly netFORUM Team/Pro fee.

What should we monitor?  Organization name – Acronym  Conferences  Board Chair’s name  CEO’s name  Legislative agenda – Bill numbers  Influential speakers & authors  Industry/Profession hashtags  Books/Magazines  Research/Surveys  Your organization’s website  Certifications  Competition  Other ideas?

How should we engage?  It depends, but… – Participate, don’t dominate – Conversational tone – Be responsive – Be helpful – Be authentic – Set boundaries & give staff freedom to work within them

How does the Social Console work?  Submit a case at support.avectra.com (allow 1-2 weeks for activation)  Once activated, access the Social Console with link under What’s New in this Release on the netFORUM Pro welcome screen  User Guide/Release Notes are in netFORUM Pro’s Additional Documents section (right side of welcome screen)

DEMO TIME!

Coming Soon to the Social Console  Social Profile Discovery – Social Console will compile a social media dossier for constituent records in netFORUM  User-Centric Social Activity Tracking – Clip social content from the Web and attach it to constituent records in netFORUM  Monitor and engage in MemberFuse  Tighter integration with netFORUM

FAQ’s  Q: Is there a maximum number of console users?  A: Yes, the maximum number is equal to the number of seats you’ve purchased for netFORUM.

FAQ’s  Q: Who can use the Social Console?  A: Only named netFORUM users can use the Social Console.

FAQ’s  Q: Is an additional module needed to use the Social Console?  A: No, the Social Console is included in your netFORUM Pro license.

FAQ’s  Q: Is Google Plus available on the Social Console?  A: Not currently, but it is on the product roadmap.

FAQ’s  Q: Does each user have their own dashboard?  A: Yes, each user will have their own dashboard and settings.

FAQ’s  Q: Is there a mobile app for the social console?  A: No, but the console works in a mobile web browser.

Need help?  User Guide can be found in the netFORUM Pro Group in AvectraCommunity.com – (login required)  Extensive video help library available within the Social Console  Social Console subgroup for peer-to-peer knowledge sharing in the netFORUM Pro group at AvectraCommunity.com

Ben Martin, CAE Product & Community Manager