Launched March Creative Executions: 5 x Metro newspaper press advertising (½ pages) 1 x Metro microsite online layout/content Week-long competition as part of Metro activity (5 prize packages) Sponsorship promotion with Visit England of Exeter Food Festival 2010 Partners SWRDA Visit Cornwall Visit Devon Visit Somerset Taste

METRO promotion – 5 days 3.5 million readership of Metro every day throughout the UK 1.7 million total newspaper circulation of Metro every day 1.1 million unique users via metro.co.uk website 17,431 total competition entries for the week (average of 7-10k for similar promotions) 4,326 opt-in addresses (24.8% success against UK average opt-in of 10-15%) 10,522 unique visits to the micro site during the week 65,000 subscribers reached via e-newsletter coverage Just under 2,000 direct links from the microsite to visitsouthwest.co.uk and other sites 1,100 facebook fans engaged with campaign promotion 500 twitter followers also read about the campaign Exeter Food Festival Promotion – branding and promotion 635,765 monthly unique visitors to enjoyengland.com Approx 15,000 physical visitors to the Exeter Food Festival 11,185 total unique visits to Festival website including SWE campaign page and promotion 4,302 people reached on Twitter via Visit England account (and more re-tweets) 1,104 other people reached on Twitter via Exeter Food Festival account (and more re-tweets) 1,380 total promo entries over 9 days incl. Easter (against weekly average of ) 386 extra opt-in addresses (28% success against UK average opt-in of 10-15%) Regional coverage and brand association via BBC Spotlight, BBC Radio Devon and Heart FM National coverage via BBC Newsnight, UKTV Market Kitchen (recorded) and other sources Featured on promotional video for 2011 activity (Michael Caine’s tunic with SWE logo) Results Partners SWRDA Visit Cornwall Visit Devon Visit Somerset Taste

TASTE – Web Statistics 1st Feb - 20th April 2010 Page View time line Page Views 2,827 Unique Page Views2,298 Avg. Time on page 01:55 No. of linksTarget %Actual % Cornwall12330%29% Devon13830%32% Somerset355%8% Rest of Region13535%31% Total links sent to partner websites: 431

TASTE Partner web-stats (where available) 1st Feb - 20th April 2010 SOMERSET No dedicated landing page CORNWALL Page Views: 3289 (aprox.) DEVON Page views: 326 Unique page views: 261 Time on page: 01:44 Top entrance sources: 1. visitsouthwest.co.uk 2. google 3. (direct) 4. devon.gov.uk 5. img.metro.co.uk