Publisher: ECONOMIA a.s. – leader on the economic and professional periodical market in the Czech Republic You learn a language – that’s hard work. You read a magazine – that’s entertainment. You read a magazine and learn a language - that’s Spotlight! Presentation of the Business Spotlight project

Since 2004 ECONOMIA a.s. has published the internationally tried and tested project for perfecting business English Business Spotlight This project is published under licence from our affiliate Spotlight Verlag, a member of the Verlagsgruppe Handelsblatt publishing group. Business Spotlight is the only product of its type on the Czech and Slovak markets. The Business Spotlight project After Germany, Switzerland, Austria and Italy and Greece, the Czech Republic was the fifth country where this project was launched. It has subsequently appeared on the Bulgarian, Ukrainian and Chinese markets.

Business Spotlight is for everybody who needs business English in their work. It has been created by journalists/native speakers and language Experts and thus addresses fundamental themes such as intercultural communication, managerial skills, e-business and career development. It focuses on the language needed for key communication skills – business meetings, presentations, commercial correspondence, telephoning and so on. The unique Business Spotlight concept thus enables readers to perfect their business English and at the same time learn more about the world of international business. The Business Spotlight project Since 2006 Business Spotlight has been published every odd month

The project includes: ● Business Spotlight – a bi-monthly that forms the core of the project ● The Business Class leaflet for teachers, containing exercises and tasks that together with the magazine form the ideal aid for teaching English ● The website with interactive tests and exercises that supplement the themes in the printed magazine The Business Spotlight project

Structure of the magazine: ● Business department (intercultural communication, network, language at work, business skills, management, business travel, careers) ● Columns (office blues, e-comment, eurovision, executive eye, the view from here) ● Features (test, global business, industry) ● Regular sections (editorial, feedback, working world, head-to-head, my working life, tried and tested, dialogue, business press, preview, masthead/impresum, the last laugh) Publisher specifications: ● Frequency:6 copies a year ● Format:210 x 280mm ● Pages:at least 72+4 pages ● Colour:4+4 ● Paper:inside - 100g matt coated paper, cover - 250g matt coated paper ● Binding:V 2 The Business Spotlight magazine

Space advertisingClassified adverts formatdimensions in mmprice in CZK bleed (mirror) 1/1210x280 (186x246)49,000 2/334,000 1/226,500 1/317,500 1/414,000 1/612,000 formatlocationprice in CZK 1/1inside covers60,000 1/1outside back cover65,000 Dimensions in mmprice in CZK Price per column mm CZK 55 43x201,100 43x402,200 91x202,200 91x303,300 91x50 (1/8 page)5,500 43x100 (1/8 page)5,500 91x78 (1/6 page)8,000 Business Spotlight advertising pricelist

Klasifikovaná inzerce formatdimensions in mmprice in CZK bleed (mirror) 1/1 210x280 (186x246) /3 210x186 (186x164) 140x280 (122x246) /2 210x140 (186x123) 105x280 (91x246) /3 210x93 (186x82) 70x280 (58x246) /4 210x70 (186x61) 53x280 (43x246) 105x140 (91x123) /6 140x75 (123x58) 75x140 (58x123) Space advertising formatlocationprice in CZK 1/1inside covers60,000 1/1outside back cover65,000 Dimensions in mmprice in CZK Price per column mm CZK 55 43x201,100 43x402,200 91x202,200 91x303,300 91x50 (1/8 page)5,500 43x100 (1/8 page)5,500 91x78 (1/6 page)8,000 Business Spotlight advertising pricelist

Business Spotlight reader profile source: ECONOMIA a.s., reader survey, December 2005 ● economically active readers 90% of readers work and of these 75% are employees and 15% entrepreneurs ● mainly younger readers 70% of Business Spotlight readers are under 39 ● reader education level three quarters of readers have university education and the remainder high-school education with leaving examinations ● readers in higher positions over half of readers occupy a management position, while every fifth is a director or a member of their company’s top management ● readers with a need to keep learning two-thirds of readers continue to improve their English skills through regular attendance of language courses

● a unique target group advertisements effectively address readers in decision-making roles covering various industries ● extensive range Business Spotlight is distributed in the Czech and Slovak Republics ● better advertisement retention Business Spotlight is not merely a magazine, but also a teaching aid that readers keep coming back to ● higher accumulated knowledge of advertising as teaching material, Business Spotlight is read and studied more carefully ● unbeatable prices advantageous advertising packages Why advertise in Business Spotlight Over two-thirds of readers read advertisements in Business Spotlight and consider them an important information resource source: ECONOMIA a.s., reader survey, December 2005

Issue No. published main theme order deadlines 1/ Test: Vocabulary Global Business: Organic food industry Business Skills: Problem solving Intercultural Communication: Nordic countries Management: Pepsi CEO Technology: Skin-grafting Careers: Home workers ¨ 2/ Language: Global English Global Business: Dubai Profile: Karim Akbar Business Skills: Giving feedback Management: The latest trends Technology: Digital music industry Careers: Qualifications/abroad 3/ Language: Bus Eng Qualifications Global Business: Business Ethics Intercultural Communication: Turkey Business Skills: Writing skills Management: Marketing London Careers: Personal Assistants Business Spotlight 2007 schedule

Issue No. published main theme order deadlines 4/ Test: Translation Intercultural Communication: Body Language Business Skills: Conversation skills Management: Qualifications Technology: Computer game industry Careers: International NGOs 5/ Test: Legal English Intercultural Communication: South-East Asia Business Skills: Difficult people/Meetings Careers: The first 100 days 6/ Test: skills Intercultural Communication: Families abroad Business Skills: International negotiating Management: Products for business trips Technology: Medical technology Careers: Job Fairs 1/ Language: Online learning Intercultural Communication: Arab World Business Skills: Conducting interviews Management: Getaways/holidays Careers: Better CVs Business Spotlight 2007 schedule

Adverts:Lukáš ZítaPavel Horský Tel.: Tel.: Fax: Fax: Mobile: Mobile: Michaela Glagoličová Tel.: Fax: Mobile: Publisher:ECONOMIA a.s. Dobrovského Prague 7 Contacts