10 Secret Social Media Tools Hammad Siddiqui Hammad Siddiqui

“Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.” – BloombergBloomberg

10 Secret Tools can help you use your social media more effectively!

EditFlow It is a plugin from open source content management system WordPress that allows you to manage your editorial team seamlessly. With it, you can get a snapshot of your month-to-month content with the calendar feature. It also offers improved content status beyond WordPress' default draft and pending review. And user groups can help you keep your team of writers organized by department or function.calendar feature content statususer groups

TweetReach This tool allows you to see how far your tweets travel. For example, with TweetReach I can search my blog and come up with these results. It breaks down how many people your messages reach and how many tweets it took to reach them. For instance, TweetReach can tell you how many times your tweets have been shared by retweets, replies and other standard tweets.TweetReachmy blog

ArgyleSocial This Durham, N.C.-based startup is a social media platform that aims to help marketers connect the business dots with the social media dots. ArgyleSocial offers a single dashboard to monitor Facebook and Twitter that allows you to delegate tasks to your team. It also offers easy reporting on the ROI of your social media efforts.ArgyleSocial If you'd like to be an affiliate, you can use ArgyleSocial's white label brand and resell the social media platform to your clients. All of your accounts can be wrapped up into one bill and sent to you to distribute or absorb as an included service.

HootSuite for iPad HootSuite users should be happy with this iPad application. It includes a stationary column in the sidebar that keeps track of all streams being tracked. Among the other things HootSuite says you can do with this iPad app include checking in using a Foursquare account, scheduling messages to send at a later time, examine click-through statistics, add geo-location coordinates to messages and shorten URLs with a built- in Ow.ly tool.iPad app

TweetLevel You might be thinking you don't need another Tweet metric tool, but TweetLevel, allows you to specifically search for hashtags, which can lead you to insights on who to follow based upon conversation versus person.TweetLevel Once you've found someone you'd like to follow, you can use TweetLevel to help measure his or her social influence. You can also evaluate the buzz around a certain topic to determine if it's a trend worth paying attention to. Then take a peek at related phrases around your topic to gauge the true scope of the trending idea.

ReFollow When it comes to Twitter, numbers might not be as important as the people you follow and who follows you. ReFollow is an application that allows you to lock in those followers that you've connected with and make sure they continue to follow you.ReFollow Other features include filtering a search on Twitter to uncover insights, such as what you have in common with certain followers. This can lead you to connecting with someone who maybe you're Twitter conversation has been close to zero, but with a simple direct message to that person you can make a connection and build a business relationship.

TwitterSearch You've probably heard of TwitterSearch but, more than likely, you aren't using it correctly.TwitterSearch New media expert Thomas Baekdal offers a number of little- known tips for using TwitterSearch. For instance, to see what people are saying about your competitors, search with to:competitor or from:competitor. Replace "Competitor" with that company's Twitter handle.tips for using TwitterSearch To uncover top trending topics search that topic plus –rt filter:links. For example, "digital marketing-rt filter:links". That code will remove all of the retweets from the search

Traackr One simple way to find and follow people who are influential in your space is to use Traackr. It allows you to identify the "authorities" in your industry who can mean the most to your business or your client's.Traackr What's also useful about Traackr is that you can watch how social media leaders are responding and contributing to content you are sharing. An ad agency, for example, can see who it should target to help social media campaigns get off the ground, build its engagement strategies based upon Traackr's unique intelligence and then see results of those campaigns.

SocMetrics The Topical Influencer platform by SocMetrics is a web- based tool that allows you to identify influencers, understand who these people are, interact with them and then monitor your campaign.SocMetrics The "Competitive Influence" feature allows you to specify brands and drill down for detailed influencers. What's slick about this tool is that you can narrow your search to a long-tail keyword, seeing who is truly influential.

Social Scope For BlackBerry users who've longed for an app that combines Twitter and Facebook on one screen, such as TweetDeck for your desktop, consider trying Social Scope.Social Scope And on that same screen you'll see a thumbnail image if someone shares something from TwitPic. It also has a built in retweeting feature, hash tag search and will also let you see the entire URL to know where a truncated URL is pointing.

Credits for this compilation go to Neil Patel Neil Patel is co-founder of KISSmetrics, a customer analytics platform based in San Francisco.KISSmetrics