What happens in the USA happens five years later in Great Britain… Donna Miller

Enterprise Holdings  Privately held company  $17.8 billion turnover  83,000 employees worldwide  Largest car hire company in the world  Promote from within culture  Decentralized structure  Large graduate recruiter in the UK

Social Media Awards – Best Use of Blogger Relations 2014 Rate My Placement – Best Diversity in Work Experience 2014 National Graduate Recruitment Awards – Best Corporate Website 2014 CIPD – Recruitment website and effectiveness 2014 Rate My Placement – Top 100 company for interns four consecutive years The Times – Top 50 Companies Where Women Want to Work for nine consecutive years National Graduate Recruitment Awards – Graduate Employer of the Year 2013 National Graduate Recruitment Awards – Diversity Recruitment Award 2013 Grad Ireland Graduate Recruitment Awards – Diversity Recruitment Award 2013 AHECS Award – Partnership with Careers Services in Ireland 2013 Women Of The Future – Corporate Award 2013 Race for Opportunity/Opportunity Now – Benchmark Top Recent awards and successes

Trendence School Leaver Barometer Survey Family was nearly three times as influential as teachers in helping school children choose between work and university For children opting for work at 18, advice from friends and family was considered to be the best way to find out about employers and career areas For children opting to go to university, parents were six times as influential as teachers in helping to choose the best university 76% of parents said they don’t know where to look for information about alternatives to university

Helicopter parent Introduced into the Merriam-Webster dictionary in 2011 as “a parent who is overly involved in the life of his or her child”

Helicopter parent Parents who said they have helped their children in these ways Source – Michigan State University Research Institute

Where parents intervene… Source - Higher Education Strategy Associates

Adults aged living with their parents

Parental involvement at work

Activity What are the pros and cons of engaging with parents?

USA v Great Britain Parent portals in schools Tuition fees – always present in the USA; introduced here in 1998 and increased in 2012 Open days – parents have always been present in the USA; upswing in attendance here since the increase in fees Parental involvement in university selection – newer in Great Britain

Activity What can universities do to better engage with parents?

Engaging with parents at university Handbooks on the website to help with issues about campus living Office of Parent Relations University of Leicester – Family Programme

Where we see parents intervene Attending careers fairs Submitting applications Wanting to attend interviews Showing up for induction Calling in sick for their child Questioning a promotion decision Negotiating a salary increase Birthdays! Holidays!

Enterprise strategy/Parents as partners Invite parents/family members in ‘Take your parents to work day’ Use parents to recruit Including parents in our communication strategy

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