Philanthropy in the Western Balkans and Turkey: Investment for the Future | Regional Conference | Belgrade, Serbia l 25-27 November 2015 Nov 26 th : Learn,

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Philanthropy in the Western Balkans and Turkey: Investment for the Future | Regional Conference | Belgrade, Serbia l November 2015 Nov 26 th : Learn, Innovate, Act, Session 7 Issues for further Advancement: Questions to answer in groups:  What needs to be done  How it should be done  Who needs to be involved (stakeholders)  What could/should be TACSO role

Philanthropy in the Western Balkans and Turkey: Investment for the Future | Regional Conference | Belgrade, Serbia l November 2015 Nov 26 th : Learn, Innovate, Act, Session 7 Improving public perception on philanthropy What needs to be done How it should be done Who needs to be involved (stakeholders) What could/should be TACSO role Improvement of the public image of CSOs Building trust by offering transparent info about achieved results and use of funds; Establish internal ethical standards; Be focused and specialised;Better communication with media CSO coalitions Media Capacity building for CSOs on transparency and accountability; tailor- made trainings/consultation s for CSOs

Philanthropy in the Western Balkans and Turkey: Investment for the Future | Regional Conference | Belgrade, Serbia l November 2015 Nov 26 th : Learn, Innovate, Act, Session 7 Improving public perception on philanthropy What needs to be done How it should be done Who needs to be involved (stakeholders) What could/should be TACSO role Enhancement of cross sector cooperation (CSOs- businesses- institutions) Establishing platforms for direct communication on common issues; Promoting successful examples of cross sector cooperation CSOs Businesses Institutions Support the work of governments’ institutions (such as Offices for cooperation with CSOs)

Philanthropy in the Western Balkans and Turkey: Investment for the Future | Regional Conference | Belgrade, Serbia l November 2015 Nov 26 th : Learn, Innovate, Act, Session 7 Improving public perception on philanthropy What needs to be done How it should be done Who needs to be involved (stakeholders) What could/should be TACSO role Make philanthropy more “accessible” and not a “fancy word” Clarify its meaning by using simple words; Communicate philanthropy as social investment, not only charity Apply method of story telling Businesses Media Support regional public opinion research – which issues would citizens support, in which way etc. Capacity building on communication skills