TAMPA, FL JANUARY 17-20, 2013

Keiki Inomata Japan Recreational Vehicle Association Director of Overseas Information Dept.

Membership: 115

4 The first Japan made RV went to USA and Europe in History of RVing/Caravanning Industry in JAPAN - (1)

5 History of RVing/Caravanning Industry in JAPAN – (2) The Westfalia campers came to Japan as the first Imported RVs in 1962.

6 Mini-sized RV called “Mazda K360” was built as first domestic camper in History of RVing/Caravanning Industry in JAPAN – (3)

7 Japan’s first RV show in Tokyo (1970) History of RVing/Caravanning Industry in JAPAN – (4)

8 Japan’s first auto camping rally in Shizuoka (1971) History of RVing/Caravanning Industry in JAPAN – (5)

9 Japan’s first auto camping rally in Shizuoka (1971) History of RVing/caravanning industry in JAPAN – (6)

10 Japan’s first mass-production camping trailer built in History of RVing/Caravanning Industry in JAPAN – (7)

The First RV Magazine in Japan （ 1972 ） 11 History of RVing/Caravanning Industry in JAPAN – (8)

12 First micro-mini motorhomes were built in History of RVing/Caravanning Industry in JAPAN – (9)

13 A major trading company started to import American RVs In History of RVing/Caravanning Industry in JAPAN – (10)

14 JRVA held a symposium in 2007 to solve new RV owners’ manner problems. History of RVing/Caravanning Industry in JAPAN – (11)

15 Scene of “Japan Camping Car Show 2012” at Makuhari Messe outside of Tokyo. History of RVing/Caravanning Industry in JAPAN – (12)

Demographics of consumers who purchase and/or use RVs in Japan (1) RV Owners by Different Generations Aged Largest Segment (JRVA Industry Profile Report 2012) Survey Responders: 2,321

(2) Budget Spent to Purchase RV Demographics of consumers who purchase and/or use RVs Survey Responders: 2,321 Largest Segment 37.9%

(3) Average Number of Nights Spent at RV in a Trip 18 3-day trip (JRVA Industry Profile Report 2012) Largest Segment 2011 Survey Responders: 2,321 Demographics of consumers who purchase and/or use RVs

(4) Different Parking Places (JRVA Industry Profile Report 2012) 2011 Survey Responders: 2,321 Roadside Station SA and PA Campgrounds Demographics of consumers who purchase and/or use RVs 19

20 Demographics of consumers who purchase and/or use RVs (5) Roadside Stations

21 (6) Typical SA and PA on Highways in Japan Demographics of consumers who purchase and/or use RVs

22 (7) Unique SA and PA on Highways in Japan – Part 1 Demographics of consumers who purchase and/or use RVs

23 Demographics of consumers who purchase and/or use RVs (8) Unique SA and PA on Highways in Japan – Part 2

24 Demographics of consumers who purchase and/or use RVs (9) Excellent Auto-Camp Ground in Japan

25 Number of RVs in Operation: 75,600 units Minibus conversion Types of RV products produced and sold in JAPAN Japanese Class B

26 (1) Japanese Class A Length: 5.95m Width: 2.1m Height: 2.8m Types of RV products produced and sold in JAPAN

27 Length: 5.38m Width: 1.88m Height: 2.28m (2) Japanese Class B Types of RV products produced and sold in JAPAN

28 Length: 5.19m Width: 2.7m Height: 2.91m (3) Japanese Class C Types of RV products produced and sold in JAPAN

29 (4) Japanese Truck Camper Length: 4.04m Width: 1.98m Height: 2.24m Types of RV products produced and sold in JAPAN

30 (5) Japanese Minibus Conversion Length: 6.25m Width: 2.02m Height: 2.72m Types of RV products produced and sold in JAPAN

31 (6) Japanese MPV Types of RV products produced and sold in JAPAN

32 (7) TOYOTA PRIUS Hybrid RV Seating Capacity: 5 Sleeping Capacity: 5 Good Fuel Economy: 18km/Litter Types of RV products produced and sold in JAPAN

33 Division Length: 3.4m or less Width: 1.48m or less Height: 2.0m or less Engine: 660cc or less Typical Mini-sized RV (8) Mini-sized Motor Vehicles Types of RV products produced and sold in JAPAN

(9) Unique Mini-sized RV Extended Dimension Width: 2.09 m Height: 2.86 m Normal Dimension Width: 1.47 m Height: 1.93 m Types of RV products produced and sold in JAPAN

35 (10) Japanese Mini-sized Camping Trailer Length: 3.4m Width: 1.47m Height: 1.97m Sleeping Capacity: 4 GVW: 450kg Types of RV products produced and sold in JAPAN

36 (JRVA Industry Profile Report 2012) Types of RV products produced and sold in JAPAN (11) Mini-sized RV 2011 Composition Ratio

(1) Total Shipment of Domestic RVs (2008 – 2011) 37 JRVA Industry Profile Report Types of Vehicles Shipment Compo- sition Shipment Compo- sition Shipment Compo- sition Shipment Compo- sition (cars)ratio (% )(cars)ratio (% )(cars)ratio (% )(cars)ratio (% ) Class C 1, , , Class B1, , , , Minibus Conversion Camping Trailer Others MPV1, , , , Total4, , , , Current market trends

(2) 2011 Composition Ratio of RV Categories Current market trends (JRVA Industry Profile Report 2012) 38

(3) Imported RVs Shipment composition ratio (%) Shipment composition ratio (%) Shipment composition ratio (%) Shipment composition ratio (%) (cars) Class A Class B Class C Camping Trailer MPV total Current market trends (JRVA Industry Profile Report 2012)

(4) Shipment of Imported RVs ( ) 40 (JRVA Industry Profile Report 2012) Body Size Emission Control Current market trends

41 Current market trends (5) Percent of Rvers who takes pets for Auto-Camping (JRVA Industry Profile Report 2012)

42 Where the market is expected to be within 5 years

43 (1) Japanese Movie “DEAREST(ANATAE)” Film Director: Yasuo Furihata Actors : Ken Takakura Takeshi Kitano Where the market is expected to be within 5 years

44 (1) The wide-body RVs are not allowed to be driven on the roads in Japan The 3 biggest barriers/obstacles currently being encountered in JAPAN

45 (2-1) Facilities of campground in Japan don’t meet the RVers demand The 3 biggest barriers/obstacles currently being encountered in JAPAN

(2-2) Urban type RV Parks 46 The 3 biggest barriers/obstacles currently being encountered in JAPAN

47 (3) Reasons Young Generation lost interest in cars The 3 biggest barriers/obstacles currently being encountered in JAPAN

48 A catastrophic disaster, the “Great East Japan Earthquake and Tsunami” hit Japan on March 11, 2011, and Japan was severely damaged, especially 3 prefectures of eastern Japan such as Miyagi, Iwate and Fukushima.

JAPAN We deeply appreciate and will never forget strong support and heartwarming kindness which a tremendous number of countries, including your nations, extended to us the Japanese citizens after March 11 th Thank you very much for your support from the bottom of our hearts. Japan Recreational Vehicle Association

Thank you for your attention! Japan Recreational Vehicle Association