Application of Knowledge A CASE FOR CONSOLIDATED, ADAPTIVE AND ORGANISATIONALLY ALIGNED CRM PLATFORM CREATED BY ARTUR ZIELINSKI

Unlocking the impact of knowledge Applied Approach Business led Self- improving Self- managed Bringing strategy to life Internal- focus Traditional CRM Complex Process Driven Custom External Marketing EnablerCompany Accelerator CREATED BY ARTUR ZIELINSKI

CRM ERP Web Industry Economy Competitors Suppliers Customers Automatic/Manual Integration and Consolidation through Data Warehouse / Middleware / Database Integration Why? Because it’s: a)Robust b)Scalable c)Logical d)Focused e)Cost-effective BI Module ReportingAnalysis Marketing Automation Customer Relationship Data Sources: Consolidated Organisational Universe Data  Information Information  Insight 1. Scalable & Ad-hoc 2. Intelligent Dashboards 3. Triggers/Alerts 4. Recurring Reporting 1. Customer, Supplier, Competitor and Industry Outlooks 2. Performance Analysis 3. Activity / Pipeline / Market Commercial Focus 1.Standardising best practice. 2.Internal/External Stakeholders Management 3.Sales Force Optimization 1.Bringing Customer Information to life 2.Effective Customer Relationship Management 3.Activity Management World Data Partners CREATED BY ARTUR ZIELINSKI

So what is the end game? “One version of the truth” Combines organisational know- how with external data sources Standardises use of company strategy to drive growth and retain customer satisfaction Enables a thorough competitor benchmarking and drives strategic / commercial decision making at all levels Streamlines organisational work-flow CREATED BY ARTUR ZIELINSKI

Timeline & Business Implications Market & Business Scope Enabling Strategy – KPI Framework System Build Journey of Change Ongoing Performance Management Business Implications  Commercially attractive – ROI realisation within first few weeks of platform fully running  Enables management to control and steer organisation towards growth and customer retention  Output is user driven – no need for software training or “days off”  Will be met with resistance by stakeholders happy with the Status Quo  Requires a full management buy-in at all levels 2 months 1 month 2-3 months 3-6 months After 1 st year CREATED BY ARTUR ZIELINSKI

It’s easier than you think… Contact me to find out how. CREATED BY ARTUR ZIELINSKI