Eyeblaster APAC Partner Conference AU and NZ Partner Presentation March 19 th & 20 th, 2008

Q: What was the yearly revenue for 2007 online display advertising? A: AU online display was worth US$320m in 2007 Q: What is the projected yearly revenue for 2008 online display advertising? A:(country name) online display is estimated to be worth US$414m in 2008 Online Advertising Market Size

Q: Who are your Local and/or International competitors? A: Our local competitors are Facilitate. Our international competitors are Atlas, Doubleclick. Q: What are their strengths? A: Facilitate – local product and service Atlas – global brand, global agency deals, publisher ad- server Doubleclick - global brand, global agency deals, publisher ad-server, Motif growing in use Competitors

Q. What are your concerns? 1. Global deals impacting local business 2. Our conversion tracking capability in comparison 3. If they get rich media in order will become harder sell. Q. What are their weaknesses? 1. Support ticket service structure 2. In experience in rich media service 3. Minimal localised support 4. Big and slow to move 5. They are ugly Competitors Continued …

Q: Who were your best publishers in 2007? ninemsn $786,017 Fairfax Digital AU $525,834 News.com australia $577,518 Yahoo! AU $268,191 Sensis $198,011 Tempest Online AU $163,257 Telstra $48,920 realestate.com.au $94,571 Fox Interactive $46,365 NZ Herald $37,510 Q: Who are your best publishers in 2008? Any new ones? ninemsn $181,944 News.com australia $84,872 Fairfax Digital AU $66,404 Yahoo! AU $55,318 Fox Interactive $31,477 Best Publishers in Your Market?

Q: Who were your top 10 customers in 2007 and what was their yearly revenue?  Total $3.15m :: Top 10 accounted for $2.25m :: 70% Your Top 10 Customers 2007 Top 10 Customers Yearly 2007 CustomersRevenue: Jan-Dec 07 1Mindshare $ 404, The Media Store $ 312, Ikon $ 291, Carat $ 260, UM $ 231, Starcom $ 180, Optimedia $ 169, Initiative $ 140, Beyond Interaction $ 140, th Century Fox $ 131,000.00

Q: Who are your top 10 customers in 2008 and what is their Q1 revenue?  Total $611k :: Top 10 accounted for $456k :: 75% Your Top 10 Customers 2008 Top 10 Customers Q Customers Revenue: Jan-March 08Projected 1Ikon $ 104, $624,000 2 Carat $ 100,000.00$600, th Century $ 67,000.00$402,000 4 UM $ 44,000.00$264,000 5 Mindshare $ 41,000.00$246,000 6 The Media Store $ 36,000.00$216,000 7 Optimedia $ 22,000.00$132,000 8 Starcom $ 19,000.00$114,000 9 Beyond Interactive $ 17,000.00$102, Razor $ 16,000.00$96,000

Q: What were the most popular formats in 2007 and how do they compare to 2008 Q1?  Total in 2007 = 4600:: Rich Media 2700 = 60%  Total in 2008 = 1256: Rich Media 645 = 50% Format composition 07 v 08 Formats Standard Polite Expandable Floating8611 5VideoStrip5.50

Q: Who are your best media agencies? 1. Ikon 2. Carat 3. Optimedia (includes 20 th Century) Q: What media agencies should you be targeting in 08? 1. OMD – rich media back from Atlas 2. Internet Bureau – rich media back from Motif 3. Ogilvy – American Express business Best Media Agencies in Your Market?

Q: Any account losses in 07 or 08? (media, creative or publisher) A: 1. Internet Bureau NZ – Motif 2. OMD – Atlas Account Losses

Q: Where are your office locations? A: Sydney Australia Q: What is your headcount/team structure? Sales Director – Ross McNab Sales Manager – Vanya Jakovljevic Client Service Manager – Roma Unwin Creative Service Manager – Michael Conway 3 x Account Managers – Geoffrey, Eliane, Adrian 1 x Creative Support - Dan Your Business

Q: Tell us a success story from your market A: Our biggest success in 2007 was winning the Carat business in AU. At the time of pitch Isobar signed a global deal with Doubleclick. However we were able to retain the business locally by proving our: 1. Local service structure 2. Expertise in rich media – unified solution 3. Strong personal relationships Success Story

Thank You !