GB530 Valda Dedrick Unit 5: Delivering Value Kaplan University Instructor Michael Mulnix January 21, 2014

Vision – Valda’s Personal Marketing Plan A. Vision a. Strategic Intent  To obtain a challenging sales or customer service manager position with an organization that utilizes my diverse experience in sales, customer service and people management.  I am seeking a fulltime position in a consulting or management position to provide training and development for customer service and sales in current and future businesses. b. Desired Company and Job  Eaton’s Corporation, human resource management  Brass Buckle, human resource management

Marketing Summary – Valda’s Personal Marketing Plan B. Marketing Summary a. SWOT Strengths 1. Reliable; responsible 2. Creative 3. Critical Thinker Weaknesses 1. Difficulty delegating work to others 2. Expect same standards from myself and all team members 3. Quick thinker, impatient and expect quick response Opportunities 1. Develop communication skills 2. Developing web site and social media 3. Obtain on the job experience Threats 1. Competition having more experience in specific areas 2. Not much job opportunities in the area I live in 3. No growth opportunities or advancement opportunities in current job

Marketing Summary – Valda’s Personal Marketing Plan B. Marketing Summary (continued) b. Competition  Product- Customer service and sales experience with over 17 years of experience  Price- Willing to negotiate wages and benefits  Place- More experience and knowledge in specific areas  Promotion- More improved interviews and better self- salesmanship c. Core Competency  Human Resource Management

Target Markets – Valda’s Personal Marketing Plan C. Target Markets  Industry o Human Resources Generalist o Manufacturing o Distribution o Communication  Demographic o Large o Medium o Small  Culture o People-oriented o Committed to quality customer service o Receptive to new ideas on how to do business or utilizing new technologies o Growth-minded through increased sales, acquisitions, or new products  Three example firms or organizations o Eaton o Baldwin o Brass Buckle  Three reasons why your chosen segments are attractive target markets. o Strong Brand Recognition o Longevity in the market o Internal Opportunities

References  Fast Company. (2009). The brand called you. Retrieved January 14, 2014, from  Kotler, P., & Keller, K.L. (2009). Marketing management (13th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.