1 ©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Convergence and the HP NGOSS Solution in 2010 Philippe Leon – Director HP NGOSS Richard Arthur – HP RTBSS and NGOSS Solution Marketing Communications and Media Solutions, Hewlett-Packard

©2009 HP Confidential2 2 FORWARD LOOKING STATEMENTS This document contains forward looking statements regarding future operations, product development, product capabilities and availability dates. This information is subject to substantial uncertainties and is subject to change at any time without prior notification. Statements contained in this document concerning these matters only reflect Hewlett Packard's predictions and / or expectations as of the date of this document and actual results and future plans of Hewlett-Packard may differ significantly as a result of, among other things, changes in product strategy resulting from technological, internal corporate, market and other changes. This is not a commitment to deliver any material, code or functionality and should not be relied upon in making purchasing decisions.

©2009 HP Confidential3 3 TODAY’S AGENDA – Industry Trends and Convergence – HP NGOSS Solutions – HP NGOSS Solutions in 2010

©2009 HP Confidential4 4 WELCOME TO A WORLD OF UNLIMITED CUSTOMER CHOICE ? Communications Service ProvidersOver-The-Top ProvidersCloud Services Access Devices

©2009 HP Confidential5 5 SERVICE PROVIDER BUSINESS CHALLENGES –High customer expectations –New business models (eg Cloud, xaaS) –New competition challenges –Device, Network and Service Convergence Cloud Services Over-The-Top Providers Communications Service Providers Access Devices Competition? Business model?

©2009 HP Confidential6 6 CHALLENGES IN OPERATIONS TODAY Lack of Integration between organizations and processes IT Infrastructure now part of service Too many tools, groups and processes Not part of OSS High cost passed on to customer Poor call center performance Increased Complexity Impact on Innovation Difficult to determine root cause

©2009 HP Confidential7 7 TRANSFORMING NEXT GENERATION OSS FOR CONVERGENCE End State Transformation Business view WHY? HOW FAST? Service Management Functional view WHAT? Technical view HOW? Implementation view WITH WHAT? NETWORK OPERATIONS IP MANAGEMENT NETWORK OPERATIONS Integrated Operations Business Process Automation Domain specializations

©2009 HP Confidential8 8 CMS SOLUTIONS BLUEPRINT SOLUTION CONSULTING SERVICES SOLUTION DELIVERY SERVICES SOLUTION MANAGEMENT SERVICES SERVICE DELIVERY NGOSS REAL TIME BSS DIGITAL MEDIA Value Added Services Service Delivery Platform Subscriber Data Management Business Services Assurance Fulfillment Policy & RealTime Charging Revenue Intelligence Investigations Media Control Media Workflow CREATE A SMARTER NETWORK TRANSFORM OPERATIONS & MANAGEMENT MANAGE AND MONETIZE CONTENT ENABLE NEW BUSINESS MODELS DOMAINS STRATEGIC AGENDA SOLUTION FAMILIES

©2009 HP Confidential9 9 OUR GOALS Help customers transform Operation Support Systems Improved efficiency and effectiveness Maximize cost effectiveness Minimize risk OUR STRENGTHS HP NGOSS SOLUTIONS 20+ years in the industry Well-known OSS supplier, over 400 implementations Selling with the major NEPs Best of suite solution portfolio (#1 and #2 market positions) plus key partners WW delivery organization

©2009 HP Confidential10©2009 HP Confidential10 HP APPROACH TO HELP BUILD THE CONVERGENT NOC Global Delivery Factories Global Methods Local Teams close to customer DELIVERY Transformation Governance Process, Organization, Architecture, Financial Best-Practices SOLUTIONS CONSULTING Fulfillment, Assurance and Integration HP & Partner Software, HP Hardware Marketing leading IT and Telecom Management SOFTWARE SOLUTIONS

©2009 HP Confidential11©2009 HP Confidential11 HP NGOSS SOLUTION PORTFOLIO FULFILLMENT ORDER MANAGEMENT Converged Order Management Orchestration and Product catalog with Conceptwave partner ACTIVATION automated activation for VPN, CE& Mobile services using Market leader HP Service Activator INVENTORY Complete Inventory Solutions with partners Federated Inventory with HP UCMDB CHANGE Release Control and Change Management using HP Service Manager & HP UCMDB CONFIGURATION Automated configuration management of IT and IP Infrastructure with HP Network and Server Automation INCIDENT & PROBLEM MGMT Converged service operations using HP ITIL Service Manager END TO END SQM/CEM Converged End to End Service and Customer Quality Assurance using Market leader HP SQM MANAGER OF MANAGERS Complete Umbrella Fault Management Solution using market leader HP TeMIP & NNM PERFORMANCE REPORTING Converged Performance Reporting solution using HP Performance Insight ASSURANCE ORDER MANAGEMENT ACTIVATION CHANGE & CONFIGURATION MANAGEMENT INVENTORY PROBLEM MANAGEMENT SERVICE MANAGEMENT PERFORMANCE FAULT MANAGEMENT

©2009 HP Confidential12©2009 HP Confidential12 CONVERGENCE AT DTAC Installed at DTAC's Service Operation Center (SOC), a consolidation of DTAC's five Network Operations Monitoring Centers, dSmart enables DTAC staff to view all incidents and problems, in real-time regardless of fault – IT, network or customer complaint. The system provides tools to help assess root causes faster, fix problems faster, and reduces outage time and possible negative customer impact. Source: Thailand’s “The Nation” Published November 21, 2009

©2009 HP Confidential13 ©2009 HP Confidential13 DTAC THAILAND – ASSURANCE TRANSFORMATION FOR OPERATIONS EXCELLENCE (Recently announced Phase 1 complete) Preventing problems before they occur: dramatically reduce cost and complexity, increase visibility Replace homegrown assurance systems, consolidate silo organizations, harmonize processes HP SCS - Comprehensive Transformation Governance Full HP NGOSS Assurance covering fault, performance, Trouble Ticket, SLA/CEM, Inventory BENEFITS CHALLENG E SOLUTION

©2009 HP Confidential14©2009 HP Confidential14 PRODUCTION INFRASTRUCTURE SERVICE FULFILLMENT DTAC SOLUTION CONCEPT, ARCHITECTURE AND PROCESS DESIGN CUSTOMER RELATIONSHIP MANAGEMENT SERVICE MANAGEMENT CRM ORDER MANAGEMENT CAMPAIGN MANAGEMENT PROVISIONING & ACTIVATION SERVICE QUALITY MANAGEMENT FAULT MANAGEMENT PREPAIDPOSTPAID PERFORMANCE MANAGEMENT Enterprise Product Catalogue CUSTOMER MANAGEMENT Trouble ticket Mgmt Federated topology data (uCMDB) Discovery and discrepancy mapping System, Apps, VAS IP Transmissio n, Core IP Radio Telco universeIT universe DCN

©2009 HP Confidential15 ©2009 HP Confidential15 WIND ITALY – BRINGING IP TELEPHONY TO CORPORATE CUSTOMERS Source: Published WIND ToIP success story November 2009 Simpler, more cost-effective management Faster time to market Improved reporting Design a customizable ToIP solution for enterprise market HP NGOSS Fulfillment + BTO + RTBSS - design and implement a turnkey ToIP solution BENEFITS CHALLENG E SOLUTION

©2009 HP Confidential16©2009 HP Confidential16 NGOSS transformation consulting - SCS HP NGOSS for the New Decade HP NGOSS LAUNCH 2010 PREPARING OPERATIONS FOR A WORLD OF UNLIMITED CUSTOMER CHOICE NEW CAPABILITIES Manage Customer Experience Consolidate Operations Silos Manage converged IT and Telecom TRANSFORM

©2009 HP Confidential17©2009 HP Confidential17 NEW CAPABILITIES HP NGOSS LAUNCH 2010 NGOSS transformation consulting – SCS A-la-carte consulting offer Proven trust and experience from very large projects Enhanced modeling & methodology MANAGE CUSTOMER EXPERIENCE Large scale SLA Management (Universal SLA Manager) Order Management automation (Order Management Solution with ConceptWave) CONSOLIDATE OPERATIONS SILOS Enhancements in deployment support (Open Mediation) OSS data reconciliation and consistency (Unified Topology Manager) MANAGE CONVERGED IT AND TELECOM Advances in Problem Management (HP Service Manager for CMS) Enhanced Performance Management (HP Performance Insight for CMS) This is not a commitment to deliver any material, code, or functionality and should not be relied upon in making purchasing decision. This is a Statement of Direction and is subject to change without notice.

©2009 HP Confidential18©2009 HP Confidential18 NEW CAPABILITIES HP NGOSS SOLUTION OFFERING HP NGOSS Launch 2010 FULFILLMENTASSURANCE Order ManagementProblem Management ActivationService Management InventoryFault Management Change & ConfigurationPerformance Management

©2009 HP Confidential19©2009 HP Confidential19 FULFILLMENTASSURANCE Order managementProblem Management ActivationService Management InventoryFault Management Change & ConfigurationPerformance Management NEW CAPABILITIES HP NGOSS SOLUTION OFFERING HP NGOSS Launch 2010 *NEW* Order Management solution *NEW* CMS Problem Management solution *NEW* Universal SLA Manager *NEW* CMS Performance Management solution *NEW* SA Number Portability solution *NEW* Unified Topology Manager

©2009 HP Confidential20©2009 HP Confidential20 HP ORDER MANAGEMENT SOLUTION BUSINESS BENEFITS –Automated fulfillment from customer order to service delivery –Reduced service delivery time –Higher customer satisfaction (more self-service) –Better efficiency in managing product (service) lifecycles –Lower operations costs due to higher quality of data and processes –Better ROI through system reduction (replaced customer portal in 3 months, 3 months to ROI) NGOSS LAUNCH –Support new business models (eg Cloud): –Agile and automated custom order management critical –Manage customer experience: –Reduced service delivery time; higher customer satisfaction This is not a commitment to deliver any material, code, or functionality and should not be relied upon in making purchasing decision.

©2009 HP Confidential21©2009 HP Confidential21 NGOSS LAUNCH –Helps CSPs manage customers’ experience – to meet critical demands in some geographies NEW CAPABILITIES HP NGOSS FULFILLMENT HP Service Activator Number Portability WHAT IS IT? –Allows subscribers to retain their telephone numbers when changing operator –Developed directly from multiple customer engagements and needs –Supports CSPs offering mobile, fixed and/or WiMAX services in geographies required to provide number portability services BUSINESS BENEFITS –Allows quick compliance with local regulatory mandates –HPSA platform ensures automation, robustness and scalability This is not a commitment to deliver any material, code, or functionality and should not be relied upon in making purchasing decision.

©2009 HP Confidential22©2009 HP Confidential22 FULFILLMENTASSURANCE Order managementProblem Management ActivationService Management InventoryFault Management Change & ConfigurationPerformance Management NEW CAPABILITIES HP NGOSS SOLUTION OFFERING HP NGOSS Launch 2010 *NEW* Order Management solution *NEW* CMS Problem Management solution *NEW* Universal SLA Manager *NEW* CMS Performance Management solution *NEW* SA Number Portability solution *NEW* Unified Topology Manager

©2009 HP Confidential23©2009 HP Confidential23 HP UNIVERSAL SLA MANAGER BUSINESS BENEFITS –Manage very large contract volume and complexity with same staff –Quick time to value for new or renewed SLAs –Lower risks and costs compared to traditional paper-based SLA management –Improved SLAs accessibility and visibility across the organizations –Reduced cost for efficient calculation of complex and updated SLA contracts terms NGOSS LAUNCH Support new business models (eg Cloud, SaaS, IaaS): –Contracted, massively scalable SLA Management a must Manage customer experience: –Comprehensive SLA Management drives customer satisfaction –Improved communication process with end-customers –Proactively detecting and solving issues affecting SLA This is not a commitment to deliver any material, code, or functionality and should not be relied upon in making purchasing decision.

©2009 HP Confidential24©2009 HP Confidential24 PROBLEM MANAGEMENT SOLUTION BUSINESS BENEFITS –Brings the best of IT Incident Management tools into telecom Problem Management –Increased operations efficiency thanks to automation of the service management lifecycle (includes change, request and release management) –Accelerated problem resolution thanks to integration with customer-facing front desk and service/resource event/incident/problem management NGOSS LAUNCH Consolidate management across IT and Telecom: Telecom trouble management lifecycle and customer model Take advantage of Customer Service Desk integration Leverages use of UCMDB Telecom Universe This is not a commitment to deliver any material, code, or functionality and should not be relied upon in making purchasing decision.

©2009 HP Confidential25©2009 HP Confidential25 PERFORMANCE MANAGEMENT SOLUTION BUSINESS BENEFITS –Reduced TCO thanks to integrated, HP-owned NGOSS solution for Fault and Performance Management –Speed up problem resolution time by proactively identify problems through performance threshold settings –Accelerated deployment and reduced risks thanks to off-the-shelf library of Report Packs and Data Collectors –Offers attractive price/value solution with proven IP performance management platform extended into telecom NGOSS LAUNCH – Consolidate operations silos Increased operations efficiency and agility thanks to Fault + Performance integration – Manage across converged IT and Telecom KPIs can be monitored at all levels for the network, systems, service and customers Monitor various network technologies in one platform (eg IT, IP, SDH, GSM, CDMA, 3G, IP/MPLS, Optical Networks) PI+other HP NGOSS integrations enables correlation of Fault and Performance data across telecom, IP and IT domains This is not a commitment to deliver any material, code, or functionality and should not be relied upon in making purchasing decision.

©2009 HP Confidential26©2009 HP Confidential26 HP UNIFIED TOPOLOGY MANAGER BUSINESS BENEFITS –Radically reduces inherent risk of inaccurate management data –Reduces time to deploy full OSS solution through comprehensive: Collection of data from multiple inventories and NEs/EMSs Reconciliation/audit of data between inventories and EMSs –Reduces cost of deploying solution by using a model-driven approach –Provides off-the-shelf integrations with TeMIP and UCA NGOSS LAUNCH – Consolidate operations silos Offers quicker time to value and reduces project risks associated with OSS data inaccuracies Enables important cost savings by automated synchronization from changes in network and services topology This is not a commitment to deliver any material, code, or functionality and should not be relied upon in making purchasing decision.

©2009 HP Confidential27©2009 HP Confidential27 HP NGOSS – DIRECTIONS BEYOND 2010 NGOSS CLOUD SERVICES A fully managed Cloud Services Experience CONVERGENCE Best of IT Management into Telecom TCO REDUCTION Committed to reducing ongoing OSS costs; build on Green IT initiatives LTE Getting ready to manage the Next Mobile Generation BROADER SERVICES, FOR.. Comprehensive Transformation consulting – guiding transformation for maximum business impact Operational and management services – to get the most from OSS solutions

©2009 HP Confidential28©2009 HP Confidential28 IN SUMMARY Convergence is happening all around us New HP services and solutions are designed to help consolidate the NOC and prepare for Convergence HP is ideally placed to help negotiate these changes Transformation Consulting and Governance Telecom and IT converged processes Converged OSS suite based on best of OSS and IT Management tools

©2009 HP Confidential29©2009 HP Confidential29 ACHIEVING NOC CONVERGENCE WITH HP + Transformation Governance IT and Telco Best In Class Solutions Local and WW Consulting and Delivery Standards, Best Practices, Knowledge

©2009 HP Confidential30

©2009 HP Confidential31©2009 HP Confidential31 ABSTRACT –Session abstract: HP recently launched a broad set of solution updates, new products, and expanded transformation consulting in NGOSS. These enhancements will help Communications Service Providers cope with cost pressures, IT and Telecom convergence, and customer-centricity that we see as we look forward to a new decade of communications.