INTRO TO DIGITAL +22# FREE TOOLS #IntroToDigital

@njchevalier A PRESENTATION #IntroToDigital

@njchevalier WHAT YOU’LL LEARN DEFINITION OF DIGITAL MARKETING HOW TO DO DIGITAL MARKETING THAT’S IT?

AND HOW TO DO A DIGITAL ANALYSIS HOW TO USE DIGITAL MARKETING TO FIND A JOB THEORITICAL PRACTICAL KNOWLEDGE

22# FREE TOOLS

GOOD FOR YOU?

HOW TO DEFINE IT?

PROMOTION A PRODUCT, A SERVICE OR A BRAND ON ELECTRONIC DEVICES. OF THE

BUT WAIT… WHAT IS IT EXACTLY ?

DIGITAL MARKETING BLOG SOCIAL MEDIA SEO SEM BIG DATA DISPLAY CONTENT MARKETING VIDEO MOBILE CRM NEWSLETTER

WHY IS DIGITAL MARKETING SO TRENDY?

CHEAP IT IS ALL YOU NEED IS SKILL

FUN TO DO CREATIVE, INTERACTIVE & NEW.

WORLDWIDE THE WORLD IS YOUR LIMIT

EASY TO ANALYSE YOU HAVE NICE GRAPH TO WATCH EVOLUTION OF YOUR WORK.

FREEDOM NO PHYSICAL LIMITS NORMAL FORCE WEIGHT FORCE FRICTION

LET’S GET INTO IT!

AREAS OF DIGITAL MARKETING 5

COMMUNICATION E-CRM CONTENT SEARCH MARKETING ENGINE DISPLAY MARKETING

SEARCH MARKETING = SEO + SEA ENGINE 1

SEO SEARCH ENGINE OPTIMIZATION

WHO USE GOOGLE? DO NOT

ONSITE OFFSITE

ONSITE OFFSITE

ONSITE SELECT WEBSITE WITH CONTENT OF QUALITY.

EVALUATE THE POWER OF WEBSITE. OFFSITE

ONSITE OPTIMIZATION

OPTIMIZATION HOW TO EXPLAIN YOUR WEBSITE TO GOOGLE?

Metadescription H1 title …

HOW GOOGLE JUDGE IF IT IS A GOOD WEBSITE? BOUNCE RATE AVERAGE VISIT DURATION NUMBERS OF VISITED PAGE SOCIAL SIGNALS % 00:00 2,15 DIRECT TRAFFIC

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BUT UNDERSTAND THE ALGORITHM FOCUS ON THE USERS

OFFSITE OPTIMIZATION

A LINK IS A DOOR.

YOU EXPECT TO FIND WHAT WAS WRITTEN ON THE DOOR.

BUT WHEN YOU HAVE TOO MANY DOORS WITH THE SAME NAME, IT IS WEIRD.

EVERY LINK GIVE LINKJUICE.

GOOGLE SENDS BOTS TO CRAWL WEBSITE.

CRAWLING DEFINE THE LINKJUICE.

WHAT IS A GOOD LINK? FROM A RELEVANT DOMAIN FROM A POWERFUL DOMAIN FROM A RELEVANT PAGE IN A TEXT ABOUT THE TOPIC NATURAL CONNECTION CLICKED AND VISITED

SEO HAS NATURAL. TO BE TO LOOK

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#7#7 WHATSMYSERP

SEO IS NOT A SCIENCE, IT IS AN ART.

SEA SEARCH ENGINE ADVERTISING

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TARGET THE RIGHT KEYWORD CHECK THE COMPETITION EVALUATE THE CONVERSION

CPC COST PER CLICK PPC PAY PER CLICK CLICKS

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LONG TERMSHORT TERM SEO SEA ADS DISPLAY

2 DISPLAY ADS

BANNERS, IMAGES, VIDEO OR AUDIO. DISPLAY ADVERTISING IS A RANGE OF DIFFERENT CONTENT ON WEBSITES. ADSENSE 10% less than usual Free master thesis Subjects NOW!!!

TRADITIONAL VS DISPLAY MARKETING TV SPOTS RADIO POSTER ADS PRINT ADS ADSENSE FACEBOOK ADS YOUTUBE ADS GOOGLE ADS PUBLICITY

TRADITIONAL VS DISPLAY MARKETING ATTENTION FOR A SHORT TIME INTERRUPTS TENDS TO BE EXPENSIVE CUSTOMIZED ADS MORE ACCURATE PUBLICITY CHEAPER

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AFFILIATE AFFILIATE PLATFORM PROGRAM

CTR CLICK-THROUGH RATE = CLICKS VIEWS

3 CUSTOMER E-CRM ELECTRONIC RELATIONSHIP MANAGEMENT

NEWSLETTER, CUSTOMIZATION, APPLICATIONS. E-CRM IS THE TOOLS AND TECHNICS USED TO CATCH NEW CUSTOMER AND RETAIN CUSTOMERS.

KNOW BETTER YOUR CUSTOMER CUSTOMIZE THE COMMUNICATION CREATE LOYALTY PUSH THE POTENTIAL

CRM

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4 CONTENT MARKETING

WHAT IS CONTENT MARKETING?

CONTENT MARKETING IS THE NATURAL WAY TO DO SEO.

ATTRACT ATTENTION TRAFFIC = ATTENTION => MONETIZE

TRADITIONAL VS CONTENT MARKETING TV SPOTS RADIO POSTER ADS PRINT ADS BLOG POST VIDEO PODCASTS INFOGRAPHICS PUBLICITY

TRADITIONAL VS CONTENT MARKETING ATTENTION FOR A SHORT TIME INTERRUPTS TENDS TO BE EXPENSIVE GIVE VALUABLE INFORMATIONS CREATE LOYALTY CREATE VIRAL CONTENT PUBLICITY CREATE RECIPROCITY

CONTENT MARKETING THE TROJAN HORSE OR THE TECHNIC OF

IN 1 MIN 72 HRS OF NEW VIDEO UPLOADED ON YOUTUBE 2,460,000 SHARES ON FACEBOOK 277,000 TWEETS 216,000 NEW INSTAGRAM PHOTOS 3,472 NEW PINS ON PINTEREST

WHY ARE YOU SHARING?

USEFUL INFORMATION DEFINE OURSELF UNIVERSAL TOPICS SUPPORT A CAUSE GIVE OUR OPINION CONNECT WITH A COMMUNITY

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YOUR CONTENT HAS TO BE MEMORABLEACCURATE

5 COMM UNIC ATION

BRANDS ONLY BRANDS?

NO

PEOPLE DO.

ATHLETES JOURNALIST POLITICS CELEBRITIES MARKETERS SALESMAN STUDENTS PRO PEOPLE

ARE BRANDS NOW PEOPLE

PEOPLE EXPECT MORE FROM THE BRANDS.

TRANSPARENCY TRUST IDENTIFICATION

BRAND ONLINE

DOES IT MEAN WHAT TO BE BRAND? AN ONLINE

BE VISIBLE MANAGE YOUR REPUTATION HAVING A COMMUNICATION STRATEGY DEVELOP YOUR COMMUNITY

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INFORM WATCH NEWS NETWORKING FOLLOW UP ASK BRANDS ONLINE EVENTS CHAT LOOK FOR JOBS 8 Reasons to use twitter

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WITH SOCIAL MEDIA JOBS ARE CHANGING…

MARKETING VS DIGITAL MARKETING

WHAT YOU LEARN MARKET ANALYSIS CONSUMER BEHAVIOUR PUBLICITY SALES COMMUNICATION

ANALYSISONLINE TOOLS BEFOREAFTER MARKETINGCOMMUNICATION ADS SEM / DISPLAY CONTENT MARKETING

MARKETING SALES COMMUNICATION EVENTS ADS DIGITAL MARKETING

TO GO ONLINE. THEN BE PREPARED

HOW DIGITAL TO DO A ANALYSIS

LIST OF TOOLS

#22 FREE TOOLS 1GOOGLE KEYWORD PLANNER12MAILCHIMP 2WEBMASTER TOOLS13PIXLR 3ALYZE14PIKTOCHART 4OPEN SITE EXPLORER15WORDPRESS 5MAJESTIC SEO16KLOUT 6MOZCAST17GOOGLE ALERTS 7WHATSMYSERP18HOOTSUITE 8GOOGLE ADWORDS19IFTTT 9GOOGLE ANALYTICS20TWITTERCOUNTER 10SIMILAR WEB21FOLLOWERWONK 11GOOGLE ADSENSE22UNFOLLOWERME

PART1 1GOOGLE KEYWORD PLANNERCHECK THE KEYWORD SEARCH VOLUME 2WEBMASTER TOOLSCHECK THE STRUCTURE OF YOUR WEBSITE 3ALYZECHECK THE KEYWORD DENSITY 4OPEN SITE EXPLORERCHECK THE POWER OF THE WEBSITE 5MAJESTIC SEOCHECK THE BACKLINKS 6MOZCASTCHECK THE RANKING EVOLUTION 7WHATSMYSERPCHECK KEYWORD RANKING 8GOOGLE ADWORDSPLAN ADS CAMPAIGNS ON GOOGLE 9GOOGLE ANALYTICSCHECK YOUR TRAFFIC 10SIMILAR WEBCHECK THE TRAFFIC 11GOOGLE ADSENSEPLAN ADS DISPLAY ON WEBSITES

12MAILCHIMPCREATE NEWSLETTER 13PIXLRDESIGN TOOL 14PIKTOCHARTCREATE INFOGRAPHICS 15WORDPRESSBLOG PLATFORM 16KLOUTINFLUENCE TOOL 17GOOGLE ALERTSWATCH REPUTATION 18HOOTSUITEMANAGE SOCIAL NETWORKS 19IFTTTAUTOMATIZE SOCIAL MEDIA 20TWITTERCOUNTERCHECK YOUR TWITTER EVOLUTION 21FOLLOWERWONKCHECK THE TWITTER PROFILES 22UNFOLLOWERMECHECK THE UNFOLLOWERS PART2

CHECK THE KEYWORDS 01.

ANALYSE THE KEYWORDS DENSITY OF COMPETITORS 02.

COMPARE THE BACKLINKS PROFILES OF THE COMPETITION 03.

CHECK WHERE ARE YOUR POTENTIAL CUSTOMERS 04.

ASK YOUR CUSTOMERS WHAT DO THEY NEED 05.

DEFINE WHAT CONTENT WILL FIT THE BEST TO THEM 06.

FIND WHAT COMMUNICATION CHANNEL TO USE 07.

PLAN 08.

- WELL. GOOD BUT NOT SURE TO USE IT… - THEN CHECK THIS!

10 JOB ONLINE TIPS TO FIND A

1 YOUR TAKE CARE OF REPUTATION e-

2 OPTIMISE YOUR PROFESSIONAL NETWORKS

3 CONNECT WITH INFLUENCERS OF YOUR SECTOR

4 POST OFTEN

5 INTERACT WITH OTHERS

6 MAKE YOUR NETWORK BIGGER

7 BE VISIBLE & UNIQUE

8 PARTICIPATE TO GROUPS

9 KEEP SOMEWHERE YOUR CONTACTS

10 FOLLOW UP WITH YOUR PREVIOUS CONTACT

DO NOT FORGET

YOUR NETWORK IS YOUR FUTURE.

njchevalier