Week 5  SEO  CSS Please Visit: to download all the PowerPoint Slides for the different weeks

SEO Overview Search Engine Optimization –On-Page Optimization Enhancing current content to associate better with current targeted keywords For Google Optimization, make sure to view and understand the Webmaster Guidelines before you start your campaignWebmaster Guidelines Making sure to be thorough in naming and describing images, videos, and other multimedia Enhancing SEO scores with current ranking sites – – –Off-Page Optimization Create more external links for your site!

META tags The best way to optimize your page for certain keywords and phrases is to utilize three lines of code in your –Keywords Utilize Google Keyword Tool to generate more ideas based upon advertiser competition and traffic generated by that keyword (5-7 phrases, usually 1 or 2 words long)Google Keyword Tool –Title Title of page, try to use your best keyword once (7 words max) Will appear in top toolbar of page and also as the result Google users will click on –Description Describes the page as an “abstract” or summary. Utilize keywords here that you define in your keywords section (Usually 2 poignant sentences) –Example Learn SEO for Google Optimization

External Linking The most important factor in Google’s natural organic placement is the simply the number of links on the Internet to your site The Popularity and Morale and Ethical standards of the site that is linking to your site will also determine how important that link is to you (or more specifically the Google PageRank of that domain that links to you)Google PageRank Submit site URL to these FREE places: –DMOZ sources  Locate Your Category and then select ‘suggest url’ in that category, then fill out the information. DMOZ listing is a huge link bonus –All major Search Engines Bing  Google  Yahoo  Submit site URL to competitor sites –Find out what sites are linking to your competitors or to yourself by going to Alexa.com Site Info and typing in your URL in the ‘Site Lookup’ section you want to search and clicking the number associated with the “Sites Linking In” Alexa.com Site Info If they have a link on the page and it’s a directory, chances are you could link there too!

CSS Overview Cascading Style Sheets –Basic Information Used for adding styles to multiple pages with 1 line of code Can be used by either attaching an external stylesheet (see below) or by using the command inside the page you want to apply it to You can also apply it to a single object by applying the style=“ ” attribute to it (for example see below) What are the advantages of using CSS? –You can apply color changes or alignment to a whole entire site, works more effectively for large quantity page websites –Allows you to go Web 2.0 using a small amount of code for a large website –Write it in the same page –Attach it to your Webpage externally body { background-color: red; } You can Also apply It to an object

Test Your Skills! Create a New SEO friendly Web page with 2 paragraphs of content optimized for your defined keywords, title, and description Attach a stylesheet to your SEO friendly page and define custom defaults for the following –body –h1, h2, h3 –a, a:visited, a:hover Create a div tag with class=“main” inside your html code and then specify a width, and a different background then the body in your external stylesheet for.main { } Raise your hand if you need help!