Connecting students to your events for little cost.

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Presentation transcript:

Connecting students to your events for little cost

Who are we? Osprey Productions University of North Florida – Jacksonville, FL  Brent Fine  Amber Ropelis Programming  Concerts  Weekly Events

As many of you know the convention center does not have accessible WIFI #FAIL… making an online social media ED session a bit more difficult!

Your College  What are you currently doing?

The Profile

Where to begin? 

The Profile

Basic Information – Edit Page 

Featured – Edit Page

Profile Photos Keep consistent Less is more Readable information Consistent rotation 540px by 180px 72px resolution Photoshop Higher Ed. License Gimp (Open source)

Profile Photos

Having a voice for your page 1. Make the voice singular on behalf of your programming board -OR- 1. Allow the voice of each of your staff or social media managers

Having a voice for your page  When creating a status “tag” events and other departments with the sign  Use photos to enhance your status

Privacy and 'bad press'  What do you want students to be able to post on your page?

Privacy and 'bad press'  On your main wall: 1. Text Comments 2. Photos 3. Links 4. Videos

Privacy and 'bad press'

 Who in here has experienced ‘bad press’ for your organization?  How was it handled?

Privacy and 'bad press'  Basic Rules: 1. Never remove comments 2. Don’t react negatively 3. Always answer or “like” comments 4. You are not going to make everyone happy

Privacy and 'bad press'

Increase your ‘Likes’  Facebook contests geared towards incoming students

Online Contests  Traditional advertising on campus  Run contests geared for your school  Get the community and other departments involved  Set basic rules

Facebook Events  Create  Explain Who, What, When, Where, Why, How?  Invite

Facebook Events

Facebook Questions

Working as your organization

Facebook Events

Facebook After the event  Upload photos ASAP (if you were not doing that during the event)  Thank fans for coming out and “tag” the next event  Change your profile photo

Facebook Insights  Know who your target audience is

Facebook Insights

Facebook Groups  Communicate internally

Facebook Groups

Twitter

 Link Facebook to Twitter 

Text Alerts  Text ‘Follow OPtext’ to  Get special updates and reminders directly to your cell phone

Connect Social Media to your campus Creating a viral campaign

Creating YOUR brand  Osprey Productions is known as ‘OP’ At UNF, you go to an ‘OP’ concert, not an ‘Osprey Productions’ concert

Creating YOUR brand  Your Name  Your Logo  Your Slogan  Your Colors  Your Consistent Image

Small Scale  Post Cards Housing mailboxes, mailings to local apartments  Flyers Housing, mailings, flyering party  Posters Classrooms, local stores  Table Tents Food court, Dining hall

Large Scale  Banners Buildings, entrances  Billboards Malls, Interstate  Wind Feathers  A-Frames  Radio and TV (It can be free!)

Internal  Talk to your students!  Tabling  Hold Message  Student Union  Campus and updates  Campus online calendar  University website  Public Relations Department

Giveaways  Think outside the box  Relate it to your event  Make the promo company work for YOU

Get it cheap!  Make sign companies compete for pricing  Find sales and ask about discounts  Invest in your advertising  Make it yourself

Invest in advertising  Bulletin boards  A-Frame signs  Yard signs Paper and White-board  Weekly/Monthly banners

Advanced ideas  HootSuite.com  Youtube.com  Tumblr.com  Linkedin.com  Blackboard Application  Digital display monitors

How will your campus advertise?

Keep in touch   Facebook: facebook.com/BrentFine   Phone: Examples: Facebook.com/OspreyProductions Facebook.com/Publix Twitter.com/Ospprod