Connecting students to your events for little cost
Who are we? Osprey Productions University of North Florida – Jacksonville, FL Brent Fine Amber Ropelis Programming Concerts Weekly Events
As many of you know the convention center does not have accessible WIFI #FAIL… making an online social media ED session a bit more difficult!
Your College What are you currently doing?
The Profile
Where to begin?
The Profile
Basic Information – Edit Page
Featured – Edit Page
Profile Photos Keep consistent Less is more Readable information Consistent rotation 540px by 180px 72px resolution Photoshop Higher Ed. License Gimp (Open source)
Profile Photos
Having a voice for your page 1. Make the voice singular on behalf of your programming board -OR- 1. Allow the voice of each of your staff or social media managers
Having a voice for your page When creating a status “tag” events and other departments with the sign Use photos to enhance your status
Privacy and 'bad press' What do you want students to be able to post on your page?
Privacy and 'bad press' On your main wall: 1. Text Comments 2. Photos 3. Links 4. Videos
Privacy and 'bad press'
Who in here has experienced ‘bad press’ for your organization? How was it handled?
Privacy and 'bad press' Basic Rules: 1. Never remove comments 2. Don’t react negatively 3. Always answer or “like” comments 4. You are not going to make everyone happy
Privacy and 'bad press'
Increase your ‘Likes’ Facebook contests geared towards incoming students
Online Contests Traditional advertising on campus Run contests geared for your school Get the community and other departments involved Set basic rules
Facebook Events Create Explain Who, What, When, Where, Why, How? Invite
Facebook Events
Facebook Questions
Working as your organization
Facebook Events
Facebook After the event Upload photos ASAP (if you were not doing that during the event) Thank fans for coming out and “tag” the next event Change your profile photo
Facebook Insights Know who your target audience is
Facebook Insights
Facebook Groups Communicate internally
Facebook Groups
Link Facebook to Twitter
Text Alerts Text ‘Follow OPtext’ to Get special updates and reminders directly to your cell phone
Connect Social Media to your campus Creating a viral campaign
Creating YOUR brand Osprey Productions is known as ‘OP’ At UNF, you go to an ‘OP’ concert, not an ‘Osprey Productions’ concert
Creating YOUR brand Your Name Your Logo Your Slogan Your Colors Your Consistent Image
Small Scale Post Cards Housing mailboxes, mailings to local apartments Flyers Housing, mailings, flyering party Posters Classrooms, local stores Table Tents Food court, Dining hall
Large Scale Banners Buildings, entrances Billboards Malls, Interstate Wind Feathers A-Frames Radio and TV (It can be free!)
Internal Talk to your students! Tabling Hold Message Student Union Campus and updates Campus online calendar University website Public Relations Department
Giveaways Think outside the box Relate it to your event Make the promo company work for YOU
Get it cheap! Make sign companies compete for pricing Find sales and ask about discounts Invest in your advertising Make it yourself
Invest in advertising Bulletin boards A-Frame signs Yard signs Paper and White-board Weekly/Monthly banners
Advanced ideas HootSuite.com Youtube.com Tumblr.com Linkedin.com Blackboard Application Digital display monitors
How will your campus advertise?
Keep in touch Facebook: facebook.com/BrentFine Phone: Examples: Facebook.com/OspreyProductions Facebook.com/Publix Twitter.com/Ospprod