Website Essence RADIOLIVE is to be NZ’s online home for opinion and debate on the news of the day

Sales and Promotion Exploring various advertising options on the RadioLIVE website besides the traditional banner and island How can we best leverage the content and the shows that we have? Exploring various advertising options on the RadioLIVE website besides the traditional banner and island How can we best leverage the content and the shows that we have?

Talkback Panel

Prime layout space Built using Flash which is excellent for leveraging multimedia advertising possibilities Especially suited for running brands for shows that are currently on air Prime layout space Built using Flash which is excellent for leveraging multimedia advertising possibilities Especially suited for running brands for shows that are currently on air

Talkback Panel – XML ticker

Branded XML ticker that’s ideal for fares, specials etc Can be run below the Talkback voice box or any place appropriate to suit Investment $5,000 per month Branded XML ticker that’s ideal for fares, specials etc Can be run below the Talkback voice box or any place appropriate to suit Investment $5,000 per month Talkback Panel – XML ticker

Talkback Panel – Takeover

Entire panel can be grabbed and used for a flash pop up when a user first loads the browser Non intrusive, appears only in the panel not on the whole front page so the user doesn’t need to close the ad to see the website, ideal for older users Complete control over how to customize the takeover, can also be reloaded if need be Can even run multimedia including video and audio ads right within the panel Can sell a range of products in the space, quite literally a shopping cart right from the panel Investment $10,000 per month Entire panel can be grabbed and used for a flash pop up when a user first loads the browser Non intrusive, appears only in the panel not on the whole front page so the user doesn’t need to close the ad to see the website, ideal for older users Complete control over how to customize the takeover, can also be reloaded if need be Can even run multimedia including video and audio ads right within the panel Can sell a range of products in the space, quite literally a shopping cart right from the panel Investment $10,000 per month

Talkback Panel – Branding

Each show can run logo branding while it’s on air The branding merges seamlessly into any design and can appear behind the show host Can also be animated when first loading The space could also be used for product endorsements which could link right back to an online shop selling that item Investment $5,000 per month Each show can run logo branding while it’s on air The branding merges seamlessly into any design and can appear behind the show host Can also be animated when first loading The space could also be used for product endorsements which could link right back to an online shop selling that item Investment $5,000 per month

Categories e.g. Opinion

Category Sponsorship Opinion is by far the most important section of the new site – this is where users will convene to share their thoughts on the topics of the day, every day Over time this section will become a helpless addiction for many users, as they sit and refresh, checking back for comments on their comments ‘Opinionation’ is a new brand that taps into the psyche of NZ Due to its nature it supports more aggressive marketing relevant to that demographic* Three investment options: 1. Large sponsorship band (top) $2,000 per week* 2. Tagline on red (middle) $1,000 per week 3. Tagline and logo on red (bottom) $2,000 per week * Available on Opinion, Audio, Video, Shows, Schedule, Blogs, Weekday Host and Weekend Host aggregate pages Opinion is by far the most important section of the new site – this is where users will convene to share their thoughts on the topics of the day, every day Over time this section will become a helpless addiction for many users, as they sit and refresh, checking back for comments on their comments ‘Opinionation’ is a new brand that taps into the psyche of NZ Due to its nature it supports more aggressive marketing relevant to that demographic* Three investment options: 1. Large sponsorship band (top) $2,000 per week* 2. Tagline on red (middle) $1,000 per week 3. Tagline and logo on red (bottom) $2,000 per week * Available on Opinion, Audio, Video, Shows, Schedule, Blogs, Weekday Host and Weekend Host aggregate pages

Show Sponsorship

Sponsorship of shows is already offered on air yet the online presence has not been monetised properly The new site requires more specific guidelines be followed when selling the online sponsorship of a show Hosts can be sponsored with logo underneath picture on Shows page and with sponsorship bands on their own page Option to include products – clicking through to client site – that have been talked about on air Four investment options: 1. Sponsored show with logo under host $1,000 p/w 2. Plus tagline on red $2,000 per week 3. Plus tagline and logo on red $3,000 per week 4. Product inclusion in addition to above: POA Sponsorship of shows is already offered on air yet the online presence has not been monetised properly The new site requires more specific guidelines be followed when selling the online sponsorship of a show Hosts can be sponsored with logo underneath picture on Shows page and with sponsorship bands on their own page Option to include products – clicking through to client site – that have been talked about on air Four investment options: 1. Sponsored show with logo under host $1,000 p/w 2. Plus tagline on red $2,000 per week 3. Plus tagline and logo on red $3,000 per week 4. Product inclusion in addition to above: POA

Audio – 7 Day Catch Up

Audio 7 Day Catch Up Listen to the last seven days of RadioLIVE's output... again Hugely popular among the media when there is a breaking Michael Laws story, equally popular when Ewing interviews Susan Boyle's brother at 4am Content is searchable in 15-minute intervals Three investment options: 1. Sponsorship band $2,000 per week 2. Tagline on red $1,000 per week 3. Tagline and logo on red $1,500 per week Each includes audio pre-roll and in-player banner Listen to the last seven days of RadioLIVE's output... again Hugely popular among the media when there is a breaking Michael Laws story, equally popular when Ewing interviews Susan Boyle's brother at 4am Content is searchable in 15-minute intervals Three investment options: 1. Sponsorship band $2,000 per week 2. Tagline on red $1,000 per week 3. Tagline and logo on red $1,500 per week Each includes audio pre-roll and in-player banner

RadioLIVE Control Room

Take control of RadioLIVE – watch what’s happening in the studio live via our studio webcam, listen live, and get the latest news bulletin 470x60 ad site across base of each window 15-second audio pre-roll on listen live Benefits: Unique brand association Listen live pre-roll cannot be ‘skipped’ Effective and accountable advertising Listeners can click through to the client site at anytime Investment: $3,000 per month Take control of RadioLIVE – watch what’s happening in the studio live via our studio webcam, listen live, and get the latest news bulletin 470x60 ad site across base of each window 15-second audio pre-roll on listen live Benefits: Unique brand association Listen live pre-roll cannot be ‘skipped’ Effective and accountable advertising Listeners can click through to the client site at anytime Investment: $3,000 per month

Blogs

These are displayed individually and on a blog homepage These will represent a huge bulk of the opinion held on the site Three investment options: 1. Large sponsorship band $2,000 per week 2. Tagline on red $1,000 per week 3. Tagline and logo on red $2,000 per week These are displayed individually and on a blog homepage These will represent a huge bulk of the opinion held on the site Three investment options: 1. Large sponsorship band $2,000 per week 2. Tagline on red $1,000 per week 3. Tagline and logo on red $2,000 per week

Design & Build / Kitchen & Garden

Two separate sections but with same-style content Potential for product endorsements and/or an online shop Also potential for client to sponsor a specific 'tips' or 'how to' section on this page Design & Build and Kitchen & Garden have VOD content VOD option includes in-player banner, pre- and post-roll Four investment options: 1. Large sponsorship band $2,000 per week 2. Tagline on red $1,000 per week 3. Tagline and logo on red $2,000 per week 4. VOD sponsorship $250 CPM Two separate sections but with same-style content Potential for product endorsements and/or an online shop Also potential for client to sponsor a specific 'tips' or 'how to' section on this page Design & Build and Kitchen & Garden have VOD content VOD option includes in-player banner, pre- and post-roll Four investment options: 1. Large sponsorship band $2,000 per week 2. Tagline on red $1,000 per week 3. Tagline and logo on red $2,000 per week 4. VOD sponsorship $250 CPM

Business

Business Sponsorship Round up of the latest business stories Blogs from business editor Andrew Patterson Topical cartoon and all the latest business audio There is also current potential for sponsored audio content within the business section – for instance, an interview with a CEO about annual figures, who happens to plug a particularly good deal their company is offering at the same time Two investment options: 1. Tagline on red $1,000 per week 2. Tagline and logo on red $2,000 per week Both include audio pre-roll and in-player banner Round up of the latest business stories Blogs from business editor Andrew Patterson Topical cartoon and all the latest business audio There is also current potential for sponsored audio content within the business section – for instance, an interview with a CEO about annual figures, who happens to plug a particularly good deal their company is offering at the same time Two investment options: 1. Tagline on red $1,000 per week 2. Tagline and logo on red $2,000 per week Both include audio pre-roll and in-player banner

Sport

Sport Sponsorship Round-up of the latest sport stories Blogs from sports editor Chris Forster Topical cartoon and all the latest sport audio Two investment options: 1. Tagline on red $1,000 per week 2. Tagline and logo on red $2,000 per week Both include audio pre-roll and in-player banner Round-up of the latest sport stories Blogs from sports editor Chris Forster Topical cartoon and all the latest sport audio Two investment options: 1. Tagline on red $1,000 per week 2. Tagline and logo on red $2,000 per week Both include audio pre-roll and in-player banner

Other Options Photo Gallery – photos are displayed individually on hosts pages; galleries can be easily added to group photos on one page Audio Search – currently a basic search function; there are plans to turn this around in the near future to allow people to find the audio clip they are looking for with ease Maggie Barry – sponsored book reviews Michael's Mail – Laws is going to reply to an he gets every day, and we're going to publish the and his response Investment: POA Photo Gallery – photos are displayed individually on hosts pages; galleries can be easily added to group photos on one page Audio Search – currently a basic search function; there are plans to turn this around in the near future to allow people to find the audio clip they are looking for with ease Maggie Barry – sponsored book reviews Michael's Mail – Laws is going to reply to an he gets every day, and we're going to publish the and his response Investment: POA