Lenovo Y Gaming Stereo Headset 30 Days Disclosures Cory Jia | Product Marketing | Accessories 2014 LENOVO CONFIDENTIAL. All rights reserved.

Y Gaming Stereo Headset 60 Seconds What is Lenovo Y Gaming Stereo Headset Who cares? Lenovo Y Gaming Stereo Headset is the 2nd Gen. of Y gaming audio accessories . It’s positioned as mainstream gaming headset with competitive SRP , Y family design language and excellence on performance. Y Gaming Stereo Sound Headset mainly focus on user experiences of wearing, listening and voice communicating while gaming battle combat. Causal gamers, who seeking good value & comfort for gaming headset What are the Key Differentiators? How does it help? Lenovo Y Gaming Stereo Headset possess two key features that stand out among other competitors 50mm High performance driver Retractable Microphone Lenovo Y Gaming Stereo Headset provides immersive sound experience to Gamers by offering good price and quality sound performance as well as long time wearing experience . THE 60 SECOND SUMMARY 2015 Lenovo Internal. All rights reserved.

GA Calendar Schedule PN : 2015/11/03 2016/04/15 Concept DCP 2015/09/22 Plan DCP 2015/11/03 FCST 2015/11/17 SDV Exit 2016/01/26 ADCP 2016/03/15 SVT Exit 2016/04/05 GA 2016/04/15 PN : GXD0L03745 Lenovo Y  Stereo Headset-NA GXD0L03746 Lenovo Y  Stereo Headset-ROW GXD0L03747 Lenovo Y  Stereo Headset-PRC

4P Summary Products Price Promotion Place List Price: NA USD 49.99 EMEA USD 49.99 ASEAN/INDIA/PRC USD 39.99 Lenovo Y Gaming Stereo Headset is the 2nd Gen. of Y gaming audio accessories . It’s positioned as mainstream gaming headset with competitive SRP , Y family design language and excellence on performance. Y Gaming Stereo Headset mainly focus on user experiences of wearing, listening and voice communicating while gaming battle combat. PFV to Logitech G230 @ 0.85 Promotion Place Additional Support: CES announcement 3D Video Vine Champ, Seeding program Traditional offline channel : BBY, Lenovo Store , 3rd Party offline distributor On-line channel : Amazon, JD , Neweggs, Lenovo.com Traditional Support: HI-Res Photo , Data sheet & other collaterals Disclosure, IAL on time support Participate gaming event sponsored by gaming BU (Seeding & Social Media ) 2015 Lenovo Internal. All rights reserved.

Y Gaming Stereo Headset SWOT for mainstream gaming headset Strength Weakness Leverage PC channels Mature brand awareness in PRC PC side willing to engage or sponsor gaming Campion Gained immersive experiences from last gen. gaming headset Gaming accessories has less recognition as PC Don’t have much options to choose on products for buyer Opportunity Threats Easy to attach to Y PC system Get exposure opportunities from BBY & other retailers Free resource to leverage from Y PC for promotion & exposure New channels from On-line & Off line needs more assortments Less exposure opportunity may leads unsatisfied market recognition 2014 LENOVO CONFIDENTIAL. All rights reserved.

Y SERIES ROADMAP Wave 2 Announce Wave 1 Launch AUG SEP OCT NOV DEC Premium (800-900) AUG SEP OCT NOV DEC JAN 2016 FEB SS: IdeaPad Y700 14” 15” 17” IdeaCentre Y900 Mainstream (500-700) Wave 1 Launch Announce: IdeaPad Y910 17” Essential (100-300) Wave 2 Announce 2014 LENOVO CONFIDENTIAL. All rights reserved.

FY 1617 System Match Accessories Portfolio MSRP Y Gaming Family USD 100 LENOVO Y Gaming Surround Sound Headset USB 7.1 w/control box USD 50 LENOVO Y Gaming Stereo Headset 3.5 MM USD 20

Product Introduction Target Customers |CMF | TECH Solutions| Permissive Cost 2015 Lenovo Internal. All rights reserved.

Y Gaming Stereo Headset Target Customers The Value Centric Gamer Description: Causal Gamers , who probably just play during weekend and occasionally Comfort & good value are the top priority Goals: Having a gaming designed headset that compatible in different use case Seeking entertainment privacy Features Required: Reasonable sound quality Great comfort Compatibility with other 3.5mm audio jack device. 2014 LENOVO CONFIDENTIAL. All rights reserved.

Y Gaming Stereo Headset Product Philosophy Simple message, Unique differentiator Product Philosophy STREAMLINE & CONSISTENCY Inherit Y gaming DNA with Carbon elements Power, Strong, Speed as main design message for audience Simple but Outstand Tech Centric 50 mm Neodymium magnet driver, the strong bass provider Dual 3.5mm interface for device connection Retractable passive noise-cancelling MIC Ergonomic design aiming long time wearable experience 2014 LENOVO CONFIDENTIAL. All rights reserved.

Y Gaming Stereo Headset Experience the Best Gaming ID Design Carbon Fiber Elements Symbol For Life of Speed High Publicity Recognition Premium Material Famous for its light weighted 2014 LENOVO CONFIDENTIAL. All rights reserved.

Headset ID 3.5MM interface Audio Converter Sports Cloth Headband Padding Carbon fiber texture Sports Cloth Ear Pad 3.5MM interface Retractable Microphone Audio Converter Mixed Color Cord

Headset ID 2015 Lenovo Internal. All rights reserved. 90 Degree Rotatable Extend head band length Big Iconic L/R Retractable Microphone 2015 Lenovo Internal. All rights reserved.

Best Wearing Experience 1.Comfort Clamp Force 2.Extendable Arm No extend Half extend Full extend 28mm 700g 480g 400g 3.Rotatable Clamp Horizon: 105 degree Vertical: 47 degree 2015 Lenovo Internal. All rights reserved.

Y Gaming Stereo Headset SPEC HI-FI PERFORMANCE MAGNET 50 MM Hi-Performance create a more stable , dynamic sound solutions for pro-gamers Compare with tradition and smaller size of magnet, it’s more accurate, sensitive, and powerful. 2014 LENOVO CONFIDENTIAL. All rights reserved.

Y Gaming Stereo Headset Best - In -Class Light Weighted Win From It’s Impossible Weight The creative design and light material we use for the headband significantly decreased the weight compare with traditional multi-layer headband. It’s more comfort, adjustable and adaptive to different shape of head shape. The new headband design distracted the pressure from single contact to multi-contact, to let gamers feel less pressure compare with traditional over-the-head style 2014 LENOVO CONFIDENTIAL. All rights reserved.

Y Gaming Stereo Headset Best - In -Class Retractable Unidirectional MIC Crystal clear passive noise-cancellation techniques enable your friendly can receive your command loud & clearly Retractable design of microphone prevent lose of microphone under NO Circumstances 2014 LENOVO CONFIDENTIAL. All rights reserved.

Competitive Landscape Y Gaming Stereo Headsete Competitive Landscape Lenovo Y Gaming Stereo Headset Logitech G230 MSRP $49.99 $59.99 Magnet Solution High Performance 50 MM Neodymium Magnet 40 MM Magnet Interface Solution 3.5mm 3.5 MM Mic Solution Passive Noise Cancelling Volue+Mute Control No Yes Mic Style Retractable Fix Siberia V2 Turtle Beach X12 EAR FORCE $49.99 $59.99 50 MM Magnet 40 MM Magnet 3.5MM USB2.0 Passive Noise Cancelling Yes Fix 2014 LENOVO CONFIDENTIAL. All rights reserved.

Y Gaming Stereo Headset Packaging & OOBE Packaging Keep packaging consistency design with last generation product (Surround Sound) OOBE 1x Product flyer 1x QSG QSG Flyer 2014 LENOVO CONFIDENTIAL. All rights reserved.

Y Gaming Stereo Headset Country Coverage Level C EU/EFTA (Austria, Belgium, Bulgaria, Croatia, Cyprus, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, and the United Kingdom, and Turkey also), NA(USA, Canada), India, ASEAN(Singapore, Malaysia, Philippine, Indonesia, Thailand, Vietnam) + ANZ+PRC Level A + UAE + Saudi Arabia + South Africa + CU(Russia, Kazakhstan, Belarus) + Japan + Taiwan Level B + other Africa countries, other South American countries, Korea, Ukraine, and other special SS countries 2014 LENOVO CONFIDENTIAL. All rights reserved.

Y Gaming Stereo Headset SPECS Headset MIC Driver Unit 50MM Neodymium Mic Style Retractable Bass System Fine Tune Bass Curve Pickup Patter Unidirectional Frequency range 20-20K hz Noise Cancellation Passive Noise Cancelling Impedance 32 Ω Sensitivity 112 dB ±2 Interface Combo 3.5mm Compatibility Windows 8,8.1,10 MAC 2014 LENOVO CONFIDENTIAL. All rights reserved.

BACK UPs 2015 Lenovo Internal. All rights reserved.

Y Gaming Stereo Headset PC Headset Market Segmentations 61% Market share Occupied by Logitech and Razer together Top 5 rev 　$ Logitech 59,192,349.16 Razer 15,207,071.67 Plantronics 12,717,940.86 Steel Series 6,498,469.11 Turtle Beach 4,778,365.11 Top 4 units CA　 Logitech 1,522,323.4 Razer 197,025.97 General Electric 187,197.09 Plantronics 312,919.6 All brands Rev. 120M Source: NPD NA retailer PC Headset Rev. database Feb 2014-Feb 2015 Approx. 59M Approx. 15M 2014 LENOVO CONFIDENTIAL. All rights reserved.

Y Gaming Stereo Headset Top Individual of Competitor Source: NPD NA retailer PC Headset Rev. database Feb 2014-Feb 2015 113K CA 7 M Rev Per Year in NA 85K CA 3 M Rev Per Year in NA Razer Kraken Pro USD 79.99 Logitech G230 Stereo USD 59.99 2014 LENOVO CONFIDENTIAL. All rights reserved.

Y Gaming Stereo Headset Competitor Roadmap Console PC Gaming Gaming Entertaining PC Gaming Razer Tiamat 7.1 Analog USD 270 Logitech Wireless G930 7.1 USD 159.99 USD 300 Razer Blackshark Noise Isolating USD 129.99 Logitech G35 7.1 Surround USD 129.99 USD 200 USD 100 Razer Kraken 7.1 Chroma USD 99.99 Logitech G330 Strereo USD 84.64 Logitech G430 Surround USD 79.99 Razer Kraken Pro USD 79.99 Under USD 50 Razer Carcharias For Xbox USD 70 Logitech G230 Stereo USD 59.99 Pro in-ear USD 69.99 2014 LENOVO CONFIDENTIAL. All rights reserved.

Y Y Gaming Stereo Headset Form factor Sound Solution Key Takeaways From Competitors Form factor Sound Solution Price Band Coverage Over-ear On-ear In-ear 7.1 5.1 2.0 $50-100 $100-200 $200-300 Over-ear On-ear 7.1 2.0 $50-100 $100-200 Y SERIES Over-ear 7.1 $50-100 2014 LENOVO CONFIDENTIAL. All rights reserved.