Critical and Contextual Awareness Meghan Truscott

Print Advert 1.What sort of language is used? What are the key words? - The only words written on the poster are ‘Alton Towers Resort’. No slogan, of extra information is used. Its clear and straight to the point for the viewer. 2.What is happening in the picture? How does it affect the message? - The whole design is messy and colorful, to show it is a product selling a fun day out. It squashes all images together to show an aspect of scariness, as the product is rides. 3.Is there a picture of the product or logo? - There is an image of an castle, which is suited to the logo. As Alton Towers is always associated with their castle. The logo uses purples and reds, which are bright common colors. This is important as viewers see the colors and castle, and know the poster is for Alton Towers. 4.Are there any characters in this advert, is there a purpose for this? - There are adults and kids seen in this poster, to show it is a family day out. They all have smiley expressions to show they are having a good time. 5.Does the advert tell a story? - The advert does a tell a story, it does this by using its characters and bright colors, to show a good time and how it is a perfect place to go for a day out. 6.What do you think the advert is trying to sell? What techniques are used to persuade the audience to buy this product? - It is trying to sell the idea of Alton Towers and paying to go there with family or friends for a day. They use bright colors to attract little children, who would inform their parents of this place. Using the rides and castles to excite the audience. Then the models are used to encourage them to go as they’d have a good time. 7.Does this advert remind you of another advert? - The advert is similar to Chessington, and Thorpe Parks posters. As they all use similar concepts to sell their theme parks. As they are all against each other and aiming for the same target market.

TV Advert 1.Is there any story in the advert and what is it? - In the 2013 Alton Towers advert, the advert uses mainly the ride ‘Smiler’, following the ride as it goes round. Which is almost like a story of adventure. Where as the 2014 advert, uses a camera looking on a family at a castle, as they then begin to follow child hood characters, giving off a story to little kids. Finally the 2015 advert uses there hotel as a story. To attract adults too. 2.How is it told? - The 2013 advert is told by the use of following the ride round and a voice talking about it. The characters then show excitement and shock. The 2014 advert uses a family, also with the voice over. The 2015 advert is similar to the 2014 one. 3.The use of colors or black and white? - The 2013 advert uses the predominant color of yellow, as that is the color of the ride release at that time. It uses other neon wacky colors to attract. The 2014 advert uses a wide range of color, that are all vibrant in order to target children. The 2015 advert also does this, but it mellows them out slightly to give of an warm fantasy feeling. 4.The use of characters? - The 2013 advert uses an adult and adolescent male, as the ride being represented it for more of an older generation. Where as both the 2014 and 2015 advert use a family of all ages to attract a wider range of audience. 5. The use of lighting and special effects? - In all adverts they use wacky, in your face flashing lights. As well as the 2014 and 2015 adverts using fantasy lands that will excite children, also with the use of the child characters they know. 6.The sound, is there a voice over? - In all videos you here the same male voice, telling the audience what new ride is at Alton Towers, it is a clear bold, mysterious voice. 7. Is there music? - All adverts use the same music, a dainty mysterious jingling sort of sound. That fits in with the advert as it reminds you of adventure, fun and craziness. 8.The overall intention of the advert, who does it appeal to? - The advert appeals, to families, young group of friends. All three adverts show fun, crazy rides, and things for younger children. It hits the wide mark of gaining its target audience. tch?v=JtwDDslWeDA

Radio Advert watch?v=R9LUI5eOIQ4 1. What is it that is advertised? - A day trip to Alton Towers, or weekend stay. 2.Who is the target audience? - The 2010 advert seems aimed at families, young children, by the sound of the voice. 3.What’s the style? - It is a conversation between two parents and their young children. To end it, it is an man giving information of the price and dates of Alton Towers. 4.The voice or voices? - It is a family, who sound happy. They discuss the new awesome rides at the theme park, and have a tone of enjoyment. Whilst the parents sound exhausted by the amount of fun they had as they still continue to discuss it. The final voice at the end is bold and straight to the point, to inform rather than excite. 5.The music? - There is no music.