TRANSFORMATIONAL MEDIA FocusON: Small Business Marketing Tools

Transition from Traditional to Multi-Media The best media companies are making the investment to evolve their content and delivery systems in alignment with the market. Yellow Pages, once thought to be a dead service, has become a $2 Billion company. In print, Gannett is trying to make that transition. Radio, thanks to its massive reach, drives people to multiple platforms to consume relevant content in various forms.

Radio Delivers! A mass medium publishing original content to passionate and loyal audiences across multiple platforms MASSIVE REACH | GRANULAR ENGAGEMENT

Hawaii Media Consumption by Demo Radio86%88% 91%92% Broadcast TV76%59%67%77%80% Cable82%74%79%82%84% Pandora23%47%38%32%21% iHeart11%17%18%15% Spotify6.0%13%10%7%4% Radio.com (CBS)1.6%1.1%2.0%2.8%3% Newspaper Sunday66%54%57%63% Daily59%44%48%52%55%

Radio Power {who’s listening} just about everyone 84% of drivers cite radio as their in car entertainment device 99% of people are comfortable with current AM/FM car radio operation More consumers choose radio over any other audio option

What Medium Scores Highest ROI? Nielsen Catalina Solutions combined Nielsen’s Audio Measurement with shopper-card data from Catalina Important to invest properly to achieve maximum results People’s activity with their radio stations is one reason for the high ROI

People are in Control of Media and Consumer Choices Goes beyond the hype and educates themselves via information provided by today’s technology Price is important, but quality is required Most travel with a on-the-go {prosumer} a professional consumer Who is a ?

Control media choices and how it is consumed - {prosumer} a professional consumer …continued Control which products and services they will research - The ease to access information is at their fingertips. 70%+ of people using - smartphones No longer is it a choice to advertise, you must to secure a place on the - consumers mental runway Advertisers need to intrusively create awareness before & during buying - cycle

On-air Capabilities :15, :30, :60 second commercials available Professional creative team creates scripts and audio free of charge Sponsorship opportunities for on air features (Ex. Commercial Free Drive Home) “Ask the Expert” commercials featuring you as the expert Naming rights to the radio studios Including some testimonials from your happy clients recorded ad commercials

Powerful Stream player delivers engaged impressions via pre- roll commercial display Custom content page on our website Custom written, video and audio posts on custom content page, online video, as well as advertiser’s website Podcasts both audio and video Banners (leaderboard, bottom, side, gutter) Blast Sponsorships & online contests Online Capabilities Living Debt Free In Hawaii with Blake Goodman Click Here Strong social media audience KCCNKINE KPHW KRTR Click Here Bean Boozled Prank Click Here

Retargeting/Outreach (Pay Per Click) retargets users that already visited your website. Outreach, google AdWord, Bing, Yahoo, finds consumers who are interested in your products/services, SEO, SEM Mobilization and optimization of website, website rebuilds, new website developments, mobile marketing IP Targeting targets high value households, pre-movers, escrow, post-movers, geo-fence, polygon-fence Pre-Roll: Site, sound and motion with targeted video commercials Targeting interest and behavior in the Facebook Newsfeed display ads Digital Capabilities

Customized promotions to drive consumers to your location Live remotes to co brand and enhance special events Professional Personalities and Street team available on location Station vehicle and booth/table set up with prizes and games Ability to upgrade your prizes to concert tickets, etc. On air mentions the day leading up to your event Listing on the calendar of events on station websites Social media posts made from your event to station social pages Onsite Capabilities Click Here

Onsite Capabilities

Produce, host and distribute content marketing Creative services B2B through invoice stuffers Co-branding with advertiser logo and URL on station vehicles Third party tie-ins to reduce cost and increase effectiveness Significant research about advertisers sector and consumer Co-op information and implementation on-air, online, onsite Additional Capabilities

…..the evolution of content generation, distribution, interactivity for its audience & the community while helping advertisers connect to the consumer how they want to be reached. Our imagination is the only limit to Radio’s increased relevance and continued growth. RADIO…

ANDREW ROSEN Market President