1 Houston Dallas Miami San Francisco Los Angeles Chicago New York Phoenix Denver COPA ESPN 2015 Presented to: Sponsor Logo Here

2 COPA ESPN Soccer’s cross-cultural appeal unites people of all ages from all over the world. COPA ESPN is a unique grassroots event that allows brands to connect with families in an engaging and memorable way. COPA ESPN is a highly competitive youth soccer tournament for boys and girls, ages seven to seventeen Sanctioned through U.S. Club Soccer, COPA ESPN brings together teams from club, select and recreational leagues COPA ESPN combines the passion and excitement of youth soccer, the loyalty of players and their fans, and the ability to engage receptive consumers with relevant brands COPA ESPN locations for 2015 are Dallas, Houston, Miami, San Francisco, L.A., New York, Chicago and Phoenix, with further expansion in 2016 The winning teams have the chance to play in the championship title game at ESPN Wide World of Sports Complex at Walt Disney World in August, 2016! COPA ESPN is a registered trademark of ESPN, Inc. under license to Deportes Media, LLC. Brand impressions that can last a lifetime.

3 COPA ESPN Benefits Generate brand awareness among Hispanic families Drive qualified leads and traffic on-site, to websites and to off- site store locations Associate Sponsor with premiere family soccer events with strong cross-cultural appeal Create interaction and engagement with Sponsor products and services COPA ESPN is a registered trademark of ESPN, Inc. under license to Deportes Media, LLC. Sponsor Graphics Here

COPA ESPN National Tour MIAMI SAN FRANCISCO HOUSTON DALLAS CHICAGO PHOENIX LOS ANGELES SAN DIEGO NEW YORK CITY DENVER EL PASO ATLANTA SAN ANTONIO LAS VEGAS ORLANDO SEATTLE = 9 markets 2016 = 17 markets COPA ESPN is a registered trademark of ESPN, Inc. under license to Deportes Media, LLC. KANSAS CITY

COPA ESPN 2015 SCHEDULE 5 COPA ESPN is a registered trademark of ESPN, Inc. under license to Deportes Media, LLC. Some dates subject to change.

6 Where Sponsors Connect With Consumers COPA ESPN is a registered trademark of ESPN, Inc. under license to Deportes Media, LLC.

Copa ESPN Championship August 2016 ESPN Wide World of Sports Walt Disney World 7 COPA ESPN is a registered trademark of ESPN, Inc. under license to Deportes Media, LLC.

On-site activation, sampling and selling* of product Logo branding integration on field signage, trophies, apparel On-stage announcements, product demos, interviews Naming rights of specific Copa ESPN elements (fields, skills competition, pavilions, etc…) Fully integrated campaigns with tie-ins/bounce-backs to drive traffic Broadcast and digital extensions to drive the promotion and increase reach Collateral and branded premiums distributed throughout the event Custom integrated marketing campaign designed to fit your specs COPA ESPN ON-SITE ACTIVATIONS 8 *May not conflict with venue or existing sponsor contracts. COPA ESPN is a registered trademark of ESPN, Inc. under license to Deportes Media, LLC. Insert Sponsor Graphics Here

9 Experiential Engagement Drives Consumer Connections Source: Adweek, November, 2013 After attending an event, 68% of attendees searched for more information about the brand online 63% ‘Liked’ it on Facebook 59% Bought it at retail 27% Told others about the event Live events get people talking, with 93% of attendees stating they talk to others about their live brand experiences Branded Events

Promotions and events drive purchase for Hispanics 70% participated in price promos or samplings in the last six months 32% participated in events in the last six months Those participating in price promos/samplings and a promo event: 90% purchased the product 84% purchased the product for the first time 84% had not planned to purchase the product 78% purchased the product more than once after the promotion 10 Promotions, Sampling and Events Drive Product Purchase Source: © 2012 Mintel Group Ltd.

In addition to traditional digital capabilities and ad placements, ESPN Deportes can create custom web content to live on our station websites and those of our clients Landing Pages Custom and User Generated Content Compelling Sports Content Exclusive Online Contests 11 Dynamic Online Content

Breaking Sports News – Teams, Scores, Interviews National & International Live Streaming Homepage Skin Takeovers Online contests ROS Display Ad Placement Podcasts Social Media Sponsorships Event Schedules and Photo Gallery Video Features and Unique Content Data Collection (Opt-in with Sweeps) Mobile Marketing Mobile App MVP Club ESPN Deportes provides compelling, complete experiences for advertisers and listeners! ESPN Deportes Digital Enhances Your Reach 12

13 APPENDIX

Soccer scores with boys and girls of all ages Source: USYSA, NSGA, RKMA 14

Soccer is the #1 sport among young athletes Source: USYSA, NSGA, RKMA 15

Source: USYSA, NSGA, RKMA COPA ESPN delivers participants and attendees in top soccer states 16 COPA ESPN is a registered trademark of ESPN, Inc. under license to Deportes Media, LLC. Nearly two-thirds (66%) of Hispanic fans who tune in to ESPN Deportes Radio have children. Source: 2011 ESPN Deportes Research by Latino Life Research Consulting

17 Cross-promotions on in-store displays Sweepstakes prizes may include: Tickets to ESPN Deportes-broadcasted sporting event Meet-and-greets with athletes Soccer clinics Branded premiums and free product Van hits or remotes at specific retail locations with product sampling, station giveaways and Sponsor-branded premiums Retail Activations COPA ESPN is a registered trademark of ESPN, Inc. under license to Deportes Media, LLC.

18 COPA ESPN – Attracting Families in Key Markets

19 Let us score your winning goal! COPA ESPN is a registered trademark of ESPN, Inc. under license to Deportes Media, LLC.