M7. International Trade Jordi Romero Zapater Product Mix Pricing and setting the price Selecting marketing channels Promotion 1 32.

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M7. International Trade Jordi Romero Zapater

Product Mix Pricing and setting the price Selecting marketing channels Promotion 1 32

Product Line Pricing (Setting price steps between product line items) Optional Product Pricing (Pricing optional or accessory products sold with the main product) Captive Product Pricing (Pricing products that must be used with the main product) By Product Pricing (Pricing low value by products to get rid of them) Product Bundle Pricing (Pricing bundles of products sold together)

Selecting the pricing objective Determining demand Estimating costs Analyzing competitors, costs and offers Selecting a pricing method Selecting the final price

Lot sizeWaiting and delivery time Spatial convenience Product varietyService backup

Targeted level of customer service Product characteristics Strength & weakness of intermediaries Adaptability to larger environment

Types of intermediaries Number of intermediaries Terms and responsibilities of channel members Evaluating the major alternatives

ID Target Audience Define goals Develop message Select channels Set budget Determine Mix Measure & Optimize