Why advertise with TODAY’s digital properties Monthly unique visitors (web+mobile) million Monthly pageviews (web+mobile) million Cumulative app downloads (all mobile devices) 2 830,000 iOS app downloads 2 554,000 Android app downloads 2 150,000 Monthly pageviews (mobile) million Monthly unique visitors (mobile) 2 572,000 MOBILE Total followers on social media 2 219,000 Figure above consists of the following: Facebook followers (TODAYonline + TODAY Sports) 2 66,000 Twitter followers (TODAYonline + tdysports +tdy_T) 2 135,000 YouTube subscribers 15,000 Instagram followers 3,200 SOCIAL MEDIA Cumulative views on YouTube since May million Subscribers 2 36,000 DIGITAL NEWSLETTER 1 Source: Adobe Omniture,. 2 As of Dec 2013

Our Online Viewers Demographics 58%42% 36%34%16%14% Yrs Old Yrs Old Yrs Old Others 1 Source: Comscore

TODAYonline Brand Display A brand new ad unit on TODAYonline Homepage and Singapore Tab, that allows multiple direct interactions for readers to engage with the ads within the page The ad can automatically search the webpage the reader is currently on, to match related editorial content with advertisement for the reader Entitlements: Up to 3 interactive engagement options in each ad unit Equal SOV* Duration: 1 month Media Value: $100,000 Gross Cost: $50,000 *Only up to maximum of 4 advertisers in the same period **Option to spider advertisers’ site for live content updates to be simulataneously mirrored on TODAYonline Choice of one ad unit

1. Autoshop Suggest related items to readers based on the article that readers are reading Share promotional deals and items with readers, allowing option to save items in shopping list viewable from the site

2. Call to action Capture readers’ attention and immediately translate that into meaningful action – Eg. Register now, Buy now, Book now, Search now

3. Carousel Grab readers’ attention through rotating system to display a catalogue of products and items Features multiple images/videos simultaneously in automatic and fanciful animation

4. Contest Engage readers by conducting online contests, monitor participation and direct traffic to contest microsite

5. Countdown Use a countdown timer to let readers know the end date of contests and promotions to create an urgency to act

6. Map/Geo-location Interactive map to enable readers to engage with exact location, select destinations view addresses etc Drive traffic down to physical location of shopfronts etc

7. Newsfeed Keep readers updated with news and announcements of product launches and updates

8. Poll/Vote/Survey Use simple methodologies like surveys and polls to gather consumer feedback and opinions

9. Rich Media Engage audience with interactive rich media that can be expandable, displaying videos and photo galleries etc

10. Social Media Plugin Tap on the power and reach of social media to engage readers, who can easily share the content within their social circles Social media plugin is readily integrated with Twitter, Facebook, and any other social media platforms

Terms & Conditions Sponsor’s creative artworks (eg. Banner and videos etc) must be submitted to Mediacorp at least 7 working days prior to the Launch period in jpeg or gif, size TBC. Package is subject to first come first serve basis. All prices are inclusive of agency commission. In the absence of compliant commercial materials, Mediacorp will not be held responsible for delayed or erroneous campaigns. All advertising-related materials are subject to approval by Mediacorp and/or the relevant authority where necessary.  MediaCorp reserves the right to suspend, postpone and/or cancel the programme/event at any time and will notify you in the event of any such suspension, postponement and/or cancellation. In the event of that the programme/event is suspended, postponed and/or cancelled for any reason whatsoever, MediaCorp shall not be liable to you and/or to any third party whatsoever for any damages and/or losses that may arise or be suffered in the event of any such suspension, postponement and/or cancellation. In such an event, your sole remedy shall be the refund of any monies that you have paid to and received by MediaCorp in relation to the programme/event. Specifications are subject to changes. Package pricing is subject to prevailing GST. Sponsorship contracts are non-cancelable. Todayonline will follow TODAY’s Master Contract discount structure. Packages and sponsorships are not applicable for Master Contract Discount, and is not applicable for further discounts or bonuses. Total investment is applicable for Master Contract fulfillment, except items classified as ‘other costs’. If advertisers fail to meet its Nett Commitment during the contract period, its volume discount shall be withdrawn or reduced based on actual expenditure. Volume discount is applicable to all inventory buys only. Terms and conditions apply.