The Marketing Director Centre is the sister company of the successful CFO Centre and part of the international Liberty Group. We put experienced Marketing.

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Presentation transcript:

The Marketing Director Centre is the sister company of the successful CFO Centre and part of the international Liberty Group. We put experienced Marketing Directors into companies that want to grow their business and improve their market share, without incurring the expense of hiring someone full time.

Instead of employing expensive full-time people, the Marketing Director Centre offers an affordable part-time solution. We are based in Brisbane, Sydney and Melbourne, with more areas planned over the coming months. If you are located away from the Eastern Seaboard, we will be able to provide services to you later in Please feel free to get in touch now, and we’ll let you know how quickly we can support you. Providing part time, senior executive expertise to assist successful business growth is the brainchild of our UK parent’s CEO, Colin Mills, former Finance Director of large multinationals and Plc companies. And so the FD Centre UK was established in 2001.

The concept caught on quickly in the UK and the business has grown rapidly on a national scale. Over the last seven years the FD Centre has become the largest and most respected provider of part-time Finance Director services in the UK. Its success saw the creation of the CFO Centre Australia in 2009, followed by companies in New Zealand, South Africa, and Canada. Now the Marketing Director Centre joins the Group. The Marketing Director Centre builds long-term relationships with its clients through its range of services and by establishing a basis of trust and confidence.

Trust provides the platform for providing clients with long term solutions, either directly via the Marketing Director Centre or through connections with selected, recognized marketing specialists, including creative and media agencies, market research organizations and IT and digital marketing specialists. Our clients include business owners and CEOs, who value the services of professionals who have good marketing and management knowledge and have the real hands-on experience to deliver.

The Marketing Director Centre ensures that all our Marketing Directors meet stringent recruitment requirements to secure quality of service delivery. All Marketing Directors are professionally qualified marketers from major Australian (or International equivalent) Institutes, all have held Marketing Director positions in both mid sized and large organisations across all business sectors. All are extremely commercial and business savvy, with the ability to navigate the complexities that all businesses have.

Good quality leads ultimately mean money and more sales. They are the key metric of how well your marketing is performing. Businesses need a regular and reliable flow of new leads to remain healthy. In a recent survey that we read (late 2013) only 1in 10 marketers believed that they had effective lead generation processes or an effective lead generation system in their businesses. Lead Generation System Unfortunately more and more power now resides in buyers control. They can bypass your marketing and sales people and arrive at the selection of a provider or solution before ever making the first contact with a provider.

We really have bent towards looking at things from a perspective of business growth. The principals involved have been around long enough to realise that most businesses don’t want a long-winded marketing plan that is likely to sit in the top draw. Most of our clients want something that is tangible, can be easily executed and will show progressive results.

Our Marketing Directors share this vision as well, to get companies moving in what is a difficult environment. So, if you’re in the business of growth, then please get in touch. We start everything off with a free Discovery Launch pad, a quick analysis of where your business is right now.”

We use our unique 12 Goal Architecture to review every area of your current company sales, marketing and often operations functions, to understand your current state and help reach your future goals. This approach means that we dig deep at the start of any new client relationship with the aim of identifying every problem area and getting everything out on the table. This is a highly therapeutic approach for the business owner and senior team, because it means you will emerge with a clear roadmap and an experienced Marketing Director to manage the implementation of the plan.

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