Deliver, manage and measure TV and online video campaigns together. Prepared For: You ## Month 2013 Presented By: Me Title Manage, Deliver and Measure TV and online video campaigns together.

Innovations and growth through the years. History of innovations and successes About Extreme Reach First advanced cloud-based TV ad platform Distribution and advanced creativemanagementtogether Worlds largest digital delivery network for TV ads Video ad distribution and ad serving together Distribution and talent and rights management and protection together Cross-MediaReporting; TV & online video campaigns together Established Employees: 7 Growth: 100% Employees: 20 Growth: 300% Employees: 50 Growth: 160% Employees: 100 Growth: 130% Employees: 200+ CORPORATE HEADQUARTERS 75 Second Avenue | Suite 720 | Needham MA | Boston New York Los Angeles Chicago Detroit Dallas Louisville San Francisco Seattle Toronto | extremereach.com

Our Clients MANAGE DELIVER MEASURE Connected production houses Agencies and advertisers Video media affiliates 130k+ Annual media uploads 1.7M+ Annual TV ad deliveries 2.4M+ Annual transcodes

TV’s Expanding Audience TV Video ad spend projected by ,2 $90 B Online Video ad spend projected by $9 B Spent Watching traditional TV per week by individuals hrs. Spent Watching TV & movies online per week by individuals. 5 4 hrs. MANAGE DELIVER MEASURE Sources:1. Nielsen – State of the Media, Spring Marketing Charts – Data Dive: US TV Ad Spend and Influence, 14Sep12. 3.Social Times – 2012 State of Online Video. 4. NY Daily News – Americans spend 34 hours a week watching TV, according to Nielsen numbers, 19Sep Nielsen – State of the Media Consumer Usage Report, 2011.

All Screens. One Platform. MANAGE DELIVER MEASURE Manage. Manage. Direct Digital Upload Creative Library Interactive Video Talent Payment & Rights Deliver. Deliver. Pure-Digital TV Ad Delivery Online Video Ad Serving Trafficking Tools and Services Measure. Measure. Online Video Measurement Progressive TV Ad Monitoring Cross-Media Campaign Reporting Extreme Reach

World class quality control: Direct video upload: Masters direct– from-production Most comprehensive quality inspection Stunning video across TV and the Web post houses directly connected Quality Assured The best viewing experience starts at square 1.  Pristine masters for TV and Web  From connected post houses  Native production formats  Automated uploads and notification  Every video file automatically inspected  Video, audio, luminance, frames, and more  Automatic alerts if files don’t pass  Expert quality assurance team MANAGE DELIVER MEASURE

 Unlimited asset management capacity  Automatic transcoding for every screen  Reviewable proxies in all major formats  Send for review to anyone you’d like  Delivery history report with each ad  Closed Caption and HD Viewers  Second-by-second storyboard  Easy-grab frames for presentations  Icons show HD, 5.1, CC, and more Fully integrated, automated digital asset management. Creative Library MANAGE DELIVER MEASURE

 Cross-purpose creative for TV and Web  Easily add overlays to video ads online  3x more viewer engagement 1  Multiple interactive overlay formats  Track and measure audience interaction  Test results, change formats at any time Select an interactive overlay and simply apply it to your video master. Make video creative engaging for online audiences. Interactive Video MANAGE DELIVER MEASURE Sources:1. Viral Cast Media – Online Video Ads = Greater Engagement, 2011.

Talent & Rights Expiration Calendar, online creative review and other tools minimize risk and unexpected costs.  Online “Job Jacket” for each ad  Rights expiration notification  Talent expiration notification  Holding fee management  Talent advices  Commercial history  Guarantee tracking  Talent & rights calendar Eliminate costs, steps and risk with integrated talent & delivery. Integrated Talent & Rights MANAGE DELIVER MEASURE

 Full talent payment services  Cost estimates/consulting  Talent clearance (Station 12)  Contract assistance  Celebrity negotiations  Rights negotiations  Session/residual payments  Talent, agent and tax inquiries  Union claim assistance  Over 18,000 W2’s in 2012 Talent payment and rights management services. Talent & Rights Services TALENT WORKFLOW MANAGE DELIVER MEASURE

Centralized traffic & delivery for every screen 99% of all TV ads are delivered digitally Online video ads are centrally served across sites Real-time status alerts, notifications, reports Same Steps for TV & Web 1. Select media 2. Select creative 3. Add traffic info Traffic TV & online video ads with the same simplified workflow. Traffic Streamlined MANAGE DELIVER MEASURE

Extreme Reach 3 rd party ad serving solutions. 3 rd Party Ad Serving Online Video Traffic Features: Companion banners Click & conversion tracking Automated interactive overlays 3 rd Party Ad Serving Features: Creative quality and context control Frequency capping Ad rotation Unified campaign reporting Disconnected site- serving model Extreme Reach direct- to-audience model Not Scalable Scalable Audience Publishers Delivery Copies Master MANAGE DELIVER MEASURE

Add interactive overlays to video creative Direct-to-audience ad serving across sites and devices Comprehensive video campaign reporting Direct access to video master in creative library Verify talent & rights permissions ✔  Scalable workflow for TV & Web  The industry’s most comprehensive reporting  VAST compliant ad serving The online video workflow streamlined from start to finish. In-Stream Simplified MANAGE DELIVER MEASURE

Track & measure TV campaigns just like Web video campaigns. TV Ad Monitoring Digital ad Delivery/finger print TV ad monitoring 50 markets 40 TV networks TV audience data Cross-Media Reporting Advanced online Video reporting Largest data footprint Most accurate TV measurement Proprietary reporting algorithms Combined with Web video data MANAGE DELIVER MEASURE

Multiple measures for both TV and Web.  Every ad occurrence across screens  TV and Web reporting together  Multiple combined media, creative & geo reports  Unmatched national and local accuracy  Tools that enable you to act on insights TV Impressions Reach Frequency Local market Media metrics Creative stats Web Impressions Reach Frequency Local market Media metrics Creative stats Track and measure TV and Web together. Cross-Media Reports MANAGE DELIVER MEASURE

Now you know exactly when and where ads are running. Compliance Alerts MANAGE DELIVER MEASURE

Clear & Simple Billing MANAGE DELIVER MEASURE Pre-order estimate Preview costs before sending Custom electronic invoices Electronic invoices sent within 24 hours All recent invoices, weekly or monthly Invoice summaries Instantly see invoice status information Real-time payment status

Always On Locations to serve you 10 Extreme Reach employees nationally 210 Year Average services team tenure 20 Main Goal 1 World-class service Every day, all day. MANAGE DELIVER MEASURE

Integrated talent & ad delivery Talent payment and rights management tools and information combined with true industry expertise Advanced campaign reporting & tools Online campaign reporting and progressive TV monitoring together in a powerful Cross-Media Reporting Suite World-class service & platform The most experienced team and the most advanced video advertising platform The one platform for TV and Web together. It’s all in the cloud. TVWeb TV & Web Delivery, management and measurement of video campaigns across TV & Web Ad delivery & asset management Integrated Creative Library provides full control of ad quality & usage Only Extreme Reach brings it all together. Only Extreme Reach brings it all together. One & Only MANAGE DELIVER MEASURE