LG U+ 김진현 손우용 정의상 이성민 박유라 Ye Meng Haw Media Management Group 2

I ndex Introduction & History Market Environment Strategy Analysis Suggestion

1

Chapter1Chapter2Chapter3Chapter4 Name LG U+ Establishment 1996 CEO Lee Sang Chul Business Mobile service, Internet service, Broad Band service, Internet Telephone IPTV Service Basic Information

HISTORY Chapter1Chapter2Chapter3Chapter4 LG Tellcom LG U received the prefix 019, Service commenced 2000 LG Dacom merged with LG group 2003 LG Powercom merged with LG group 2004 Total number LG Tellcom subscribers reached 6,000, LG U+ was launched 2011 LTE service

Chapter1Chapter2Chapter3Chapter Integrated into LG U LTE Service Commercialization 1997 PCS Service (019) HISTORY G IMT-2000 Business license(CDM A) G IMT-2000 Business license(WCDM A) 2.1GH 3G Service 1.8GH 3G Service (Revision A)

Media Holdings Chapter1Chapter2Chapter3Chapter4 Mobile Service U+ TV G HomeBoyInternet Telephone

Media Holdings Chapter1Chapter2Chapter3Chapter4

Media Holdings Chapter1Chapter2Chapter3Chapter4 Mobile Service U+ TV G HomeBoyInternet Telephone

2

Eco- nomic Socio- cultural Global Techno- logical Legal/ Political Demo- graphic I. O. V Chapter1Chapter2Chapter3Chapter4

Eco- nomic Socio- cultural Smart phone user Smart Phone > TV 1) 2) Chapter1Chapter2Chapter3Chapter4

1) 2) Chapter1Chapter2Chapter3Chapter4 Global Techno- logical Giga Internet 5G

Legal/ Political Demo- graphic 1) 2) 3) Chapter1Chapter2Chapter3Chapter4

3

4P Analysis Price – The leader in the pricing policy : Infinite data policy for mobile and wire telephone Place – 1964 branches store, and Online U+ store Chapter1Chapter2Chapter3Chapter4

4P Analysis Product – 3band multi-career system LTE : SKT and KT is multi – career, through 3band, experience the speed of fastest LTE Chapter1Chapter2Chapter3Chapter4

4P Analysis Promotion – Global IT challenges, 두드림 U+ 요술통장 Chapter1Chapter2Chapter3Chapter4

RBV view 1. U+ 비빔밥 Workshop(Cross workshop) : To help communication between another departments Sharing issues and Discussion for solutions between departments It is scheduled to conduct a workshop more than 100times for 200 teams Chapter1Chapter2Chapter3Chapter4

RBV view 2. U+ Blue Board : Consultative group of young employees 3. Be the First culture -911 briefing culture : Oral, One Sheet, One Briefing! - SMART meeting culture : Study, Management, Assignment, Respect, Time -> To make a efficient meeting Chapter1Chapter2Chapter3Chapter4

Strength 1. LG 전자 2. Vo-LTE 3. stable increasing profit opportunity 1. LTE generation 2. Selling iPhone Weakness 1. LG 전자 2. image of the third company 3. Low brand competitiveness Threat 1. full explanation. 2. Limit to differentiated Service 3. New competitor & 단통 법 Chapter1Chapter2Chapter3Chapter4 S.W.O.T Analysis

1) LG 전자 2) Vo-LTE Chapter1Chapter2Chapter3Chapter4 Strength 3) stable increasing profit

1) LG 전자 3) Low brand competitiveness 2) image of the third company Chapter1Chapter2Chapter3Chapter4 Weakness

1) LTE generation 2) Selling iPhone Chapter1Chapter2Chapter3Chapter4 opportunity

1) full explanation. 2) Limit to differentiated Service 3) New competitor & 단통법 Chapter1Chapter2Chapter3Chapter4 Threat

1. Nationwide coverage effect 2. Strengthening of software competitiveness 3. Building a positive image Chapter1Chapter2Chapter3Chapter4 Suggestion

T hank you