E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * Market System Alignment and Web Traffic Stability US Patent No. 7,725,402 Function Market Impact Opportunity Partners/Funding

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * Overview and Key Concepts 1) Specialized Tools / Patent 2) Online Marketplace 3) Rankable Social Data = > Broader Market Vulnerabilities 4) Market System Alignment 5) Market System Stability

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * Rankable Social Data Google's CEO on “Rankable Social Content” "Google CEO Eric Schmidt envisions a radically changed internet five years from now: dominated by Chinese-language and social media content, delivered over super-fast bandwidth in real time. Figuring out how to rank real-time social content is "the great challenge of the age," Schmidt said in an interview in front of thousands of CIOs and IT Directors at last week's Gartner Symposium/ITxpo Orlando 2009." 10/27/09 That's what we do!! US Patent 402, generates rankable, real-time, social content for the popular culture industry. Google's CEO understands the value of our work. Perhaps you should too...

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * Market System Alignment, Stability

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * Who's Involved? Events, Culture Social Networks Advertising Government New Tools

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS ELETE SYSTEMS * Impact Map PROBLEMS SOLUTIONS Event Risk Irrelevency No Jobs No Anchor Stability Rankable Social Data Tax Revenue Event Guarantee US Patent No. 7,725,402 US Patent No. 7,725,402

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * Problems and Solutions Live Event Markets US Patent 7,725,402

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * Online Marketplaces Proven Successful Models Ex) Ebay, Amazon, Craigslist, Elance, etc Value Market Access and Exposure Stability 1) Revenue Center (Anchor) 2) Network Effect

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * US Patent No. 7,725,402 Description: Online Tools that Guarantee Offline Success Technology: Specialized ticketing, tools, and booking system Optimized online live event marketplace Purpose: Provide new efficiencies and standards Target Market: Local event organizers, artists, or agents Function: Event guarantees via new contract structures Product: Model: Ticket fees, Ad revenue, Data licensing Rankable Social Data

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * US Patent No. 7,725,402 VA F V A F Before After V = Venue A = Artist F = Fans Offline Verbal Undertanding No Guarantee High Event Risk Online $ Contract Guarantee No Event Risk Booking Process

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * US Patent No. 7,725,402 V 245 A F 223 Example Artist: Fans: Event Plan: Actual (tix): Venue: Capacity: Status: Remaining: Tall Paul Dickies 245 Booked 22 Event Guarantee!!

Revenue Model DataAdvertisingTicketing 15%55% 30%

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * Valuations Monthly (2009)‏ CompanyTrafficRevenueValuation MySpace80MM$490MM$7BB FaceBook128MM$435MM$11BB

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * Marketplace Opportunity Year 3 Projections (in millions) Ticket Revenue: $12 Ad Revenue: $44 Data Services: $24 Traffic: 65 Valuation: $750 (9x)‏

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * Funding Needs Phase 1: (12-18 months)$3,750,000 Web Development$1,250,000 Executive Team$2,000,000 Marketing$500,000 Phase 2: (18-24 months)$8,500,000 Development$1,750,000 Executive$3,000,000 Operations$2,500,000 Marketing$1,250,000 3 year ROI = 15x

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * Go to Market (Depending on Partners)‏ 1) Partners / Licensing 2) Launch Events / Competition 3) SN / SNs Friendly 4) Integrate Ad model

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * Better Playground

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * Summary Long awaited solutions in the Live Event / popular culture industries, delivered via a specialized online marketplace will give us a powerful new revenue center, and the highest quality, exclusive, rankable social data. These resources will allow us to exploit vulnerabilities in related markets, resulting in a significant, calculated shift in internet traffic and market systems. Our partners will be positioned to benefit from the coming changes, and have the strategic knowledge to protect and grow their existing and future properties.

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * Market System flaws: 1) Out of Alignment 2) Without Stability

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * ) Out of Alignment

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * ) Without Stability (No Anchor)‏ X

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * ELETE SYSTEMS Web Strategy Consulting Rankable Social Data and Web Traffic Stability

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS *

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS *

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * Problems Retention- Organizers will have better control over the booking process, delivering better results. Stability- Exclusive event and ticket data will allow for powerful visual display of new talent. Risk- The comprehensive system and platform will become the new booking standard. Social / Web Search / Advertising

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * Solutions Natural Order- Open market systems migrate toward a natural order based on supply, demand, value, and stability. Alignment- Web traffic will migrate toward a system aligned with a natural order. Stability/Anchor- Migration ends with a good anchor. Relevancy- Real-time, rankable, social data Inventory- Alignment means shift. Shift means new inventory. Alignment / Stability Relevancy / Inventory

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * Problems Innovation- America's in a tough spot. No jobs, no incentives, no innovation, no hope. Jobs- What could jump-start innovation and job growth? Budget- No jobs, no tax revenue. Uncle Sam

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * Appendices: A) Marketplace Opportunity B) Revenue Projections C) Existing Services D) Valuations E) CEO Profile

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * Net Income Projections (in 000s)‏ Year 1 Year 2Year 3 Traffic (Reg Users) 30 3,00015,000 Tickets Sold 10 1,0005,000 Tickets $6 $588$2,940 Advertising $11$1,056$5,280 Sponsors $375$1,500$3,000 Total Net Income $391 $3,144$11,220

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * PROFILE John Booth, ELETE Systems Mr Booth, a businessman from the US, is in China to continue efforts to commercilize US Patent No. 7,725,402, of which he is the inventor and owner. Booth has experience in IT and web development and design. He has worked with Hunton and Williams international law firm for 7 years on the development of his intellectual property. A patent for “pre-booked ticketing” was awarded in Booth's 20 years of experience in performance and event booking markets give him the seasoned perspectives that guide him to envision the future for this industry. A prototype for this service has already been developed. Booth expects to develop and launch the service upon raising necessary funds and identifying partners.

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * Related Services FunctionCompany Event Organizing: meetup, eventful, Evite E-Ticketing: Etix, TicketLeap, Amiando Talent Mgmt:Major Labels Data Relevancy:Google, YaHoo, MS Artist-Fan Sites: jambase, reverbnation Social Networks: facebook, myspace, qq Interest Sites:Twitter, Blogs, P2P

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * US Patent No. 7,xxx, fixes 2 big web problems: It Provides: 1) Market system re-alignment 2) Web Traffic Stability

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * Out of Order Today, these systems are out of alignment. Why? No Tools Result: Reduced variety, quality, efficiency

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS *

E conomy of L ive E vent T alent and E ntertainment sys E ELETE SYSTEMS * Risk Reduction Currrent Book Event No Guarantee Sell Tix? Organize ? ELETE Organize Sell Tix Guarantee Book Event