Presented By: Group No. 2

Chanakya’s Arthashastra Treating with Equality (forgiveness) Enticement (bribing) Punishment or War Sowing Dissension (divide and rule)

Strategy: The direction and scope of an organisation over the long-term: which achieves advantage through its configuration of resources within a challenging environment, to meet the needs of markets and stakeholder. Direction- long term Markets; scope Advantage- better than others Resources (skills, assets, finance, relationships, technical competence, facilities). Environment- external factors Stakeholders- expectations.

Strategy at Different Levels of a Business Corporate Strategy - overall purpose and scope of the business to meet stakeholder expectations. Business Unit Strategy - how a business competes successfully in a particular market( choice of products, meeting needs of customers, gaining advantage over competitors, exploiting or creating new opportunities etc.) Operational Strategy - how each part of the business is organised to deliver the corporate and business-unit level strategic direction (resources, processes, people etc).

Competitive Strategy Porter competitive strategy is “about being different.” It means deliberately choosing a different set of activities to deliver a unique mix of value. A combination of the ends (goals) for which the firm is striving and the means (policies) by which it is seeking to get there.

Formulation of competitive stragtegy Strategic Analysis-analysing the strength of businesses' position and important external factors influencing. ( PEST Analysis, Five Forces analysis, SWOT analysis, etc.) Strategic Choice- understanding the nature of stakeholder expectations, identifying strategic options, and then evaluating and selecting strategic options. Strategy Implementation- a strategy has been analysed and selected, the task is then to translate it into organisational action.

Porter’s Five Forces:

Retail Sector Distribution of finished products to the public. General retailers (managed by individuals/families), departmental stores, specialty stores and discount stores. Major retail giants include Wal-Mart, Target, Home Depot and Tesco. Worldwide retail sales are estimated at $7 trillion (USD). In India retail market is worth $300 billion.

Successful Strategies in Retail Sector: Wal-Mart: Cost Advantage Strategy-lower prices than anywhere else cutting-edge technology and a push to make suppliers sell merchandise at cheaper and cheaper prices. IT advantage- Radio frequency identification technology (RFID)- radio frequencies to transmit data stored on small tags attached to pallets or individual products. Strong Distribution, Inventory Management System Wal-Mart's Indian joint venture Bharti-Wal-Mart. Wal-Mart's Crossover Strategy. Convenient hours; free parking.

Mc Donald’s: Selling consistent, simple, low-priced American food. Stores number more than 30,000 in more than 100 countries. Real Estate- Lease a plot of land and the building for each restaurant, then sublease to the franchisee who would run the restaurant. Dedicated supply chain in India and sources 99% of its products from within the country- the farm level. MFY (Made for You) food preparation platform – food safety, hygiene and quality standards.

Café Coffee Day: Retail chain: CCD has 620 cafes at present and it has ambitious plans to launch more than 900 cafes by the end of the current financial year. Not Just About Coffee: customers come to rejuvenate themselves and be themselves. Supply Chain: Procure coffee beans from banglore base- quality assurance n guaranteed supply across country. Cost effective: Food items available are obtained from local suppliers. Brand Strength.

Pantaloons: Cost  In House manufacturing- Reduction in cost  Fleet of owned vehicles. Quality  High performance design  Excellent customer service- free home delivery, apparels (foreign Brands), quality zones. Time  Fast Delivery  Central Warehouse System, Factory Outlets, less intermediaries in supply. Flexibility  Sales executives were empowered to run their respective departments like small business units·.  Managing change- meeting the shifting consumer tastes and preferences.

Bata: Retail Chain: more than 1100 outlets, the company has opened 70 all new international look outlets across India in the last 10 months. Product range: Re-invented stylish and comfortable footwear. Superior Quality Four-tiered retail format: Flagship Stores, smart and trendy City Stores & Super Stores and traditional Family Stores.

Conclusion: A competitive advantage exists when the firm is able to deliver the same benefits as competitors but at a lower cost (cost advantage), or deliver benefits that exceed those of competing products (differentiation advantage). Thus, a competitive advantage enables the firm to create superior value for its customers and superior profits for itself. The most important strategy is the Winning Strategy.