Kim Hsieh Project Manager, The Strategic Marketing Department, TAITRA

Agenda 1. Introduction of TAITRA 2. How to do business in Taiwan 3. Taiwan, the gateway to Asia 4. Take advantage of “ECFA” to enter China Market

1. Introduction of TAITRA The foremost non-profit promoter of trade in Taiwan; in operation since Collaborate closely with the government of Taiwan to promote international trade. Acting as a well-coordinated promoter of trade and serving as an information network with over 1,200 trained specialists worldwide. Promote business alliances and connect international firms with Taiwanese partners. About TAITRA:

(1) Marketing Worldwide: Help the Taiwanese Food Industry enter into overseas markets, and organize Taiwanese companies to attend Int’l food trade fairs. Core Services of Strategic Marketing Department

Emerging Market: - GULFOOD 2012 (Dubai) - Food & Hotel Indonesia (Jakarta) - FHM 2011(Malaysia) China: - The Cross-Strait Fair for Economy and Trade (Fuzhou) - Northeast Asia Expo (Jilin) - China-Eurasia Expo 2012 (Urumchi) - FHC 2012 (Shanghai) - China Yiwu Int’l Forest Products Fair (Yiwu) Developed Market: - FOODEX (Tokyo) - SEOUL FOOD (Seoul) - HOFEX (Hong Kong) - FHA Show(Singapore) - SILA (Paris) Int’l Food Trade Fairs We Attend:

Tientsin 7/5-7/8 Tientsin 7/5-7/8 Jiangsu (Nanking) 9/20-9/23 Sichuan (Chengdu) 6/7-6/10 Beijing /25 Guangxi(Nanning) 4/28-5/1 Shantung (Qingdao) 10/11-10/14 Shantung (Qingdao) 10/11-10/14 Shanghai 4/5-4/8 Liaoning (Dalian) 8/31-9/3 c Liaoning (Dalian) 8/31-9/3 c Chungking 11/14-11/17 (2) Organize Taiwan Trade Fairs in China: Core Services of Strategic Marketing Department

(3) Organize One-on-One Trade Meetings to additional cities after trade fairs. (4) Currently working on channel marketing in Malaysia, India, Korea, China, HK, Japan, Canada to develop B2C Market. Core Services of Strategic Marketing Department

(5) Different campaigns for Taiwanese food industry in China: set up “Taiwanese Food Square” and arrange “Taiwan Food Festivals” in local supermarkets. Core Services of Strategic Marketing Department

(6) Coordinate Procurement Meetings: Summer Food Sourcing in Taiwan (in June) Autumn Food Sourcing in Taiwan (in November) Core Services of TAITRA

(7) Help companies improve mage and packaging design. Core Services of TAITRA

wan 2. How to do business in Taiwan (2) Top 10 products imported from Central-America? (3) How to locate Taiwan Trade Partners? (1) Characteristics of Taiwanese Market

Mature Diversified Open Wealthy (1) Characteristics of the Taiwanese Market

(2) Top 10 products imported from Central-America in 2011 Unit: USD ProductsValue Sugar 96,321,613 Recycled Iron 84,868,682 Meats 24,101,060 Sea Food 22,667,766 Coffee 13,288,160 Recycled Cardboard 6,697,350 Recycled Hardware - aluminum 6,467,994 Tobacco 3,257,254 Texture 1,725,621 Recycled Electric Wire/Cable 1,417,393

Year Growth Rate(%) Total1,454,444,286 1,604,126, % Import Value from Central-America in 2010 & 2011 Unit: USD Source: Bureau of Foreign Trade

(3) Locating Taiwan Partners Register at Take advantages of these “Taiwan Trade Shows” Benefiting by CATO’s services Profit from the support offered by the local Taiwanese (ROC) Embassy

Int’l Trade Shows in Taiwan TIMTO Taipei Cycle COMPUTEX Taipei AMPA AutoTronics Motorcycle Taiwan Giftionery SenCARE Display Taiwan FOOD Taipei Taipei PACK FoodTech LEISURE Taiwan Computer Applications TADTE Taipei In Style Invention Show Photovoltaic TAITRONICS Taiwan RFID TITAS TIGISBroadband Taiwan MEDIPHAR Exco Taiwan TaiSPO TAIPEIPLAS TIFL MTduo Robotaiwan

3. Taiwan, the Gateway to Asia Strategic Location - Air Strategic Location - Sea The State of Intent

Strategic Location - Air International (Direct/Indirect Flights from Taipei) Los Angeles Honolulu Tokyo Sydney Singapore Delhi Seoul Abu Dhabi London Bangkok Beijing Shanghai Hong Kong Xiamen 16 Hours 8 Hours 4 Hours 2 HoursTAIPEI Auckland Amsterdam San Francisco Vancouver Guangzhou Luxembourg Rome Chicago Seattle Ho Chi Minh City Nanjing New York Frankfurt Int’l Airports Indirect Flight Direct Flight Cross-Straight Direct Flight Source: TAITRA

Strategic Location - Sea Source: TAITRA Australia Days W. Europe Days S. Europe Days US W. Coast 15 Days El Salvador Days US E. Coast Days S. & E. Africa Days Argentina 35 Days Middle East Days Japan 7 Days S. Asia 7 Days Nordic 30 Days Canada Days

The State of Intent Sighed by United States and Foreign Commercial Service(USFCS) and TAITRA on Oct. 31, Encourage US enterprises take Taiwan as a hub to enter Asia Pacific and China Market. US enterprises can take advantage of “ECFA”.

4. Take advantage of “ECFA” to enter China Market Taiwanese companies in Asia Cross-Strait Direct Transportation Economic Co-operation Framework Agreements

Taiwanese Companies in Asia China more than 60,000 Thailand around 5,000 Vietnam 2,000 Malaysia 1,700 Indonesia 1,200 Philippines 900 India 70

Cross-Strait Direct Transportation Source: Market Research Department, TAITRA *Cross-Straits Direct Links Starts from 2008 Source: Ministry of Transportation & Communications 交通部

China open China open – Early Harvest Lists Taiwan open Taiwan open – Early Harvest Lists Main Category Sub-CategoryNo. Petro- chemicals Basic materials, Plastic materials, etc 90 Textiles Up- to Down-Stream textiles, Shoes, etc 136 Machinery Tooling machinery, other machinery & parts, etc 116 Transport Equipment Auto parts, Bicycles & parts, etc 50 Others Metals, Medical equip., Glasses, etc 147 Agriculture Orchids, Bananas, Oranges, Tea, etc 18 Total557 Main Category Sub-CategoryNo. Petro- chemicals Basic materials, Plastic materials, etc 42 Textiles Up- to Down-Stream textiles, etc 22 Machinery Industrial machinery, other machinery & parts, etc 69 Transport Equipment Bicycles & parts, Baby carriages & parts, etc 17 Others Chemicals, Metal products, Rubbers, etc 118 Agriculture N/A Total268 Economic Co-operation Framework Agreements (ECFA) Source: Market Research Department, TAITRA

Thank you for your attention!