Page 1 | Kinect for Windows K4W Presentation Guidance Slide INTERNAL ONLY- DO NOT SHOW K4W BDM’s, K4W Partners and EBC Presenters Kinect for Windows; Enabling retailers to engage with customers and engage with customers in new ways Title of presentation: Length of presentation: Audience: Speaker: minutes BDM’s & Senior ITDM’s: CMOs, Marketing BDMs, etc. in the retail industry Sales cycle alignment:0%-50% More information: Visit the K4W Infopedia site to access the latest version of this presentation or access other K4W sales tools. Contact Kevin Price (kevinpr) with any questions or provide feedback. Presentation last updated: Sept 2013

Kinect for Windows Enabling retailers to engage with customers & drive business in new ways …

Page 3 | Kinect for Windows 1 What is Natural User Interface? 2 What is Kinect for Windows (K4W)? 3 How is K4W unique in what it can deliver to retailers? 4 Retail scenario videos 5 How is K4W being applied today in retail? 6 Demo 7 Get started!

Page 4 | Kinect for Windows NUI What is Natural User Interface ?

Page 5 | Kinect for Windows What is NUI? Natural User Interaction (NUI) is a completely new way to experience technology. It is a paradigm shift that allows us to go beyond only manual input to communicating with our technology in a more natural way.

Page 6 | Kinect for Windows How did NUI evolve? Up until now, we have been interacting with our technology manually, which feels less natural. Ongoing Innovation 1997 Mobile Devices 1981 DOS CLI C:\>_ 2010 Touch Kinect z 1984 WYSIWYG 2006 Motion z z z z Future NUI

Page 7 | Kinect for Windows NUI is the most powerful and most “natural” when it is multi modal. KEYBOARD + MOUSE VOICEVISION GESTURE TOUCH OTHER SENSORS NUI

For many years now, Microsoft has been working on NUI-based technologies such as speech, touch, contextual and environmental awareness, immersive 3D experiences, and anticipatory computing; all with the goal of a computer that can see, listen, learn, talk and act smartly on our behalf. - January 2010

Page 9 | Kinect for Windows K4W What is Kinect for Windows?

Page 10 | Kinect for Windows What is K4W? Kinect for Windows gives computers eyes, ears, and the capacity to use them in Windows.

Page 11 | Kinect for Windows Our mission is to evolve Kinect

Page 12 | Kinect for Windows HARDWAR E MULTI-ARRAY MIC RGB CAMERA 3D DEPTH SENSORS TILT MOTOR SOFTWAR E Sensor Data Depth Sensor Data & API’s Apps & Samples RGBAudio Skeletal Tracking Face Tracking Speech Gesture Interactions Fusion Studio ISV 3 rd Party Apps

Page 13 | Kinect for Windows 400k+ Partners & Customers 700k+ SDK Downloads Feb 2012 K4W Launch 12 countries Nov 2010 Kinect for Xbox Launch Nov 2011 New K4W Hardware announced May launch, 21 countries Dec 2012 Academic US, China, Hong Kong Jun 2011 K4W SDK beta Oct launch, 38 countries March launch K4W is being used by… Sept launch

Page 14 | Kinect for Windows How K4W is being applied in retail today? …

Page 15 | Kinect for Windows K4W drives value in retail Key learning’s from retail industry research Unique in-store experiences K4W offers best way to interact with large screens in stores Gesture is fun and innovative Immersion is an impactful way to market and sell to customers In store analytics/BI K4W + partners can provide customer behavioral data and demographics Improved customer service Analysis of human body fulfills need state of user education & service K4W can provide a shared screen customer service experience RETAIL CUSTOMER NEEDSK4W VALUE

Page 16 | Kinect for Windows Kinect for Windows in Retail Enabling retailers to drive business with new, innovative ways Helps Customers Make Purchase Decisions Enhances In- Store Mobile Experiences Optimizes Customer Interactions with Large Screens Increases Cross Sell Opportunities Differentiates Product & Service Offerings Attracts and educates new customers

Retail Scenario Videos

Page 18 | Kinect for Windows K4W Core Capabilities K4W understands the user’s precise gesture interactions K4W can provide users complete immersive experiences. K4W can understand what’s in front, around and behind the user. K4W can scan and represent 3D objects digitally. Skeletal Tracking Background Removal Depth 3D Scanning

Page 19 | Kinect for Windows How K4W is being applied in retail today …

Page 20 | Kinect for Windows K4W is being applied across many industries

Page 21 | Kinect for Windows K4W use cases: Retail Scenarios Build a Bear Nissan Solution s Customer Benefits More engaging experiences Helps Customers Make Purchase Decisions Immersive Product Kiosks Virtual Product Trial

Kinect for Window’s unique combination of camera, body tracking capability, and audio input can put the car buyer into the driver's seat in more immersive ways … even before the vehicle is available on the retail lot! "The Pathfinder application using Kinect for Windows is a game changer in terms of the way we can engage with consumers" John Brancheau Vice President of Marketing Nissan North America Nissan Creates a Virtual Showroom with Kinect for Windows Video

The Kinect for Windows application uses skeletal tracking to enable players to interact and engage with an in-store digital sign… Situation Solution Benefits Enables personalized interactivity for shoppers. Uses development technology that company can build on. Gives developers a way to create new apps quickly. “The combination of Kinect for Windows hardware and software unlocks a world of new UI possibilities for us.” Brandon Elliott Director of Digital Ventures, Build-A- Bear Workshop Building a New Kind of Store with Kinect for Windows Created a new interactive storefront based on skeletal tracking functionality with Kinect for Windows. Retailer wanted to deliver an interactive, in-store experience for customers.

Kinect for Windows Demo

Page 25 | Kinect for Windows Why Microsoft? Microsoft: One platform you can trust A foundation for innovation and reliability across…

Page 26 | Kinect for Windows 1. Download the Kinect for Windows kinectforwindows.com kinectforwindows.com 2. Purchase a sensor 3. Participate in the K4W Technology Adoption Program (TAP) Let’s get started!

Thank you

Appendix Industry Scenario Examples

Page 29 | Kinect for Windows K4W understands users’ precise gesture interactions through skeletal tracking.

Page 30 | Kinect for Windows K4W can provide users complete immersive experiences with background removal.

Page 31 | Kinect for Windows K4W uses depth to understand what’s in front, around and behind the user.

Page 32 | Kinect for Windows K4W can identify and understand objects with its 3D scanning capabilities.

Page 33 | Kinect for Windows What is K4W? K4W is available in 38 countries today …

LO The Kinect for Windows- based virtual closet has given Mattel a way to reach existing and new Barbie fans. Situation Solution Benefits New “wow” for Barbie brand. Rapid development with rich features. Help in attracting top talent. “Kinect for Windows has given us a new way to reach existing Barbie fans and attract new ones in a way that’s contemporary, interactive, and bridges both the digital and physical worlds.” Amanda Allegos Marketing Director, Mattel Mattel adds excitement to the Barbie brand with Kinect for Windows Used Kinect for Windows to create virtual closet, where customers can view different costumes on Barbie dolls. Agency for toy maker sought to bring Barbie doll campaign to life in Australia.