How Chapters Can use Social Media Mark Storace Sacramento Chapter March 2013

What is Social Media and Social Networking? A social network is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, who share interests and/or activities People gain information, education, news, etc., by this electronic media. Social media are relatively inexpensive and accessible to enable anyone (even private individuals) to publish or access information. Social networking now accounts for 33% of all time spent online in the US. Although online community services are sometimes considered as a social network service. In a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks

2013 Social Media Statistics Facebook is the most visited website (of all websites) Facebook shares have the greatest influence on Google search rankings in the U.S. followed by backlinks 53% of people recommend companies and products on Twitter. There are 800 million active users on YouTube that spend an average of 15 minutes/day on YouTube The average consumer mentions brands 90 times/week with family, friends and co-workers. The average user spends 89 minutes/month on Pinterest 56% of people check Facebook daily There are 120,000 tweets sent every second 64% of Twitter users and 51% of Facebook users are more likely to buy the products of brands they follow online The average user spends 21 minutes/week on LinkedIn 50% of shoppers have made a purchase based on a recommendation through a social media network

Social Media Sites Facebook – As of July 2010 Facebook has more than 500 million active users Twitter – It is estimated that Twitter has 190 million users, generating 65 million tweets a day and handling over 800,000 search queries per day LinkedIn – As of 2 November 2010 had more than 80 million registered users, spanning more than 200 countries and territories worldwide YouTube – Pinterest – Facebook Users may create a personal profile, add other users as friends and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school, or college, or other characteristics Twitter Enables its users to send and read messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the user's profile page. Linked In is a business-oriented social networking site it is mainly used for professional networking YouTube is a video-sharing website on which users can upload, share, and view videos Pinterest is a social site for content sharing, pictures, videos, its an online Pinboard.

Facebook Can be connected to your Chapter, Facebook and Twitter

Linked In Great way to communicate, attract new members, increase awareness. Over 700 Members And Growing Daily

Inspire

Social Media Components Profile. This is where you tell the world about yourself. Profiles contain basic information, like where you live and how old you are, and personality questions, like who's your favorite actor and what's your favorite book. Social networks dedicated to a special theme like music or movies might ask questions related to that theme. Friends. Friends are trusted members of the site that are allowed to post comments on your profile or send you private messages. You can also keep tabs on how your friends are using social networking, such as when they post a new picture or update their profile. Friends are the heart and soul of social networking. It should be noted that not all social networks refer to them as 'friends' -- LinkedIn refers to them as 'connections -- but all social networks have a way to designate members as trusted. LinkedIn Groups. Most social networks use groups to help you find people with similar interests or engage in discussions on certain topics. A group can be anything from "Johnson High Class of '98" to "People Who Like Books" to "Doors Fans". They are both a way to connect with like-minded people and a way to identify your interests. Sometimes, groups are called by other names, such as the 'networks' on Facebook.Doors Discussions. A primary focus of groups is to create interaction between users in the form of discussions. Most social networking websites support discussion boards for the groups, and many also allow members of the group to post pictures, music, video clips, and other tidbits related to the group. Blogs. Another feature of some social networks is the ability to create your own blog entries. While not as feature-rich as blog hosts like Wordpress or Blogger, blogging through a social network is perfect for keeping people informed on what you are up to.WordpressBlogger