Comprehensive Search Engine Marketing Technology February 15, 2007

 Eyeblaster Overview  eb.search Overview

Global Digital Media and Marketing Management Superior Technology & Expert Service Spanning 13 Countries  Digital ad serving and campaign management since 1999  Recognized rich media pioneer and digital campaign management leader  Offices in all key digital markets providing 24/7/365 coverage

Eyeblaster’s Customers and Partners Deep Relationships with Leading Brands, Agencies and Publishers

Campaign Management  Complete Control  Workflow efficiency  In-depth reporting visibility  Automated optimization  Greater ROI Emerging Media Channels  Expanded reach  Gaming  Mobile  Dedicated product team to develop and integrate  Extended consumer / brand interaction  Multiple ways to measure success  Greater response & conversion Rich Media Global Support Services  Centralized Global Control  Local presence and foreign market expertise Global Support Services  Centralized Global Control  Local presence and foreign market expertise Emerging Media Channels  Expanded reach  Gaming  Mobile  Dedicated product team to develop and integrate Search Management  Centralized management across major engines  Fully automated bid mgmt. to ROI and CPA targets Campaign Management  Complete Control  Workflow efficiency  In-depth reporting visibility  Automated optimization  Greater ROI  Extended consumer / brand interaction  Multiple ways to measure success  Greater response & conversion Rich Media The Eyeblaster Portfolio Integrated Digital Media Management Solutions That Work Advertising Campaign Management (ACM) Suite

Manage your campaigns across all major engines and geographical markets with one easy-to-use interface.

 eb.search is partnered with the world’s first, fully integrated search engine campaign management system – BidBuddy Robust, proven technology with 6 years of development $250mm of PPC business in % client retention rate eb.search Overview Stand Alone or Integrated with Eyeblaster ACM display ad server  World-class SEM technology an integrated part of Eyeblaster Confidence in technology, support and service Integrated account and billing information Integrated post-click activity tracking Cross-channel reporting

eb.search Overview Used By Top Marketers World-wide

eb.search Overview Comprehensive PPC Campaign Management Technology Centralized Control Over All PPC Campaigns  Comprehensive, “at a glance” visibility into all live campaigns  Allows for quick, easy decision making and efficient use of time  Fully-automated bid management to effectively compete  Granular control of campaign budget management in line with CPA and ROI targets  Day-parting and non-stop optimization  Changes bid-prices reducing costs by up to 30%  Powerful keyword research tool  Stand-alone or integrated with Eyeblaster ACM display ad server

& Support  Officially approved API connections to Google, Yahoo! & MSN  Proprietary redirect tracking system provides near 100% data accuracy  Configurable for multi-level security – control access as required  Integrate with 3 rd Party Databases  Can be customized & white labelled to carry agency brand  Zero Client Install, browser based  98% system up-time, 24/7/365 monitoring  On site training and account set-up  Account manager assigned for day-to-day support eb.search Overview Nuts & Bolts System

 Advanced keyword research tool  Keyword de-duplication, removal of negative keywords, Thesaurus, misspelling suggestions and multiple stage interrogation  Find more specifically relevant, less expensive keywords  Efficiently expand targeting and reach, lower CPA, greater ROI  Weighted click optimization and conversion path reporting  Better understand the relative value of keywords in user conversion path  Superior visibility allows more effective campaign management  Assign greater value to keywords in conversion path  Ability to add offline sales data  Gain a complete picture of true conversion of activity  More accurate measurement of CPA and ROI  Integrated Reporting with ACM eb.search Overview Secret Weapons

Dart Atlas Sales Event Weighting Reliable CPA/ROI Optimization Advanced Keyword Suggestion Tool Ability to amend orders Compelling Simple Pricing Model(s) Robust Post Click Reports = Yes= Limited Functionality= No eb.search Overview Competitive Overview, Key Advantages Integration with Display Reporting

Eyeblaster ACM integration Helps you track the correlation between search and display campaign performance, allowing for maximum control and optimization of the entire campaign.

Search & Display Integrated Marketing Released January 7  De-duplication  Unified ROI Report Coming  Weighted Event Center  Weighted ROI Report

Day 1 Day 5 Day 10 Day 15 DISPLAY Tracking System SEARCH Tracking System eb.search Overview De-duplication Google credited with full conversion 4a Yahoo credited with full conversion 4b Mr. Smith buys shoes at Joe’s online store 3 Mr. Smith clicks Ad for Joe’s Shoes 2 Mr. Smith searched for Joe’s Shoes 1  Challenge: Double-counting of conversions made through search and display tracking systems makes it difficult to determine which event is responsible for conversion. CAMPAIGN

 Solution: Using a unified tracking system and unified tags help determine which event is responsible for conversion. eb.search Overview De-duplication Only Yahoo credited for conversion 4 UNIFIED Tracking System CAMPAIGN Day 1 Day 5 Day 10 Day 15 Mr. Smith clicks Ad for Joe’s Shoes 2 Mr. Smith searched for Joe’s Shoes 1 Unified Tag Mr. Smith buys shoes at Joe’s online store 3

Unified tags provide clear insights into customer path to conversion, simplify advertisers’ website tagging and ensure proper credit.  Benefit: eb.search Overview De-duplication Only Yahoo credited for conversion 4 UNIFIED Tracking System CAMPAIGN Day 1 Day 5 Day 10 Day 15 Mr. Smith clicks Ad for Joe’s Shoes 2 Mr. Smith searched for Joe’s Shoes 1 Unified Tag Mr. Smith buys shoes at Joe’s online store 3 Path to conversion Ensure Proper Credit Simplify website tagging

CAMPAIGN Day 1 Day 5 Day 10 Day 15 UNIFIED Tracking System The path to conversion report will offer the user a way to view customer journey, from display exposure or interaction to keyword clicks, resulting in a completed transaction. eb.search Overview Weighted Events and ROI Reporting SALE! Car Insurance 2 4 New Jersey Car Insurance Car Insurance Quote 3 Display Ad 1  Challenge: You could be lowering bids on terms you didn’t think were working, and only optimizing on certain terms, losing traffic and sales.  Solution: Display PPCSE

CAMPAIGN Day 1 Day 5 Day 10 Day 15 UNIFIED Tracking System 40% 10% 40% SALE! Car Insurance 2 4 New Jersey Car Insurance Car Insurance Quote 3 Display Ad 1  Benefit: Visibility into the contribution of revenue of each event. eb.search Overview Weighted Events and ROI Reporting

 Challenge: Currently, only the first or last clicks/impressions are tracked. In this scenario below, Yahoo and MSN offer no contribution to the final sale. eb.search Overview Unified Weighted ROI Report Combined Revenue For Each Publisher By Last Click And Weighted One click only 100% $0 $100 Total conversions$100

 Solution: But with a weighted report, it’s clear that all three publishers contributed to the total sale at some point of the cycle. eb.search Overview Unified Weighted ROI Report Combined Revenue For Each Publisher By Last Click And Weighted One click onlyWeightedDifference 100% 1 st click/imp. (20%) 2 nd click/imp. (15%) 3 rd click/imp. (65%) $0$20+ $20 $0$15+ $15 $100$65- $35 Total conversions$100

More accurate ROI means better optimization per publisher and per ad.  Benefit: eb.search Overview Unified Weighted ROI Report Combined Revenue For Each Publisher By Last Click And Weighted One click onlyWeightedDifference 100% 1 st click/imp. (20%) 2 nd click/imp. (15%) 3 rd click/imp. (65%) $0$20+ $20 $0$15+ $15 $100$65- $35 Total conversions$100

Thank You!